In this episode of The Liquid Entrepreneur, Monte sits down with Kweillin “KG” Gordon, Co-Founder & CEO of Greenwood Whiskey, to unpack the entrepreneurial journey that led from basement conversations to a nationally distributed spirits brand.
Before Greenwood, there was movement — from Pennsylvania to Maryland, Georgia, North Carolina, and Texas — chasing opportunity and searching for purpose. KG once dreamed of becoming a sports agent. He worked multiple jobs. He wrestled with a restless mind. Eventually, he bet on himself through entrepreneurism…launching an insurance company before ever stepping into the spirits industry.
What started as a hangout in a basement with his friends — an analytical mind, an attorney, and a logistics operator — turned into a bigger conversation about ownership, representation, and building something rooted in community.
This episode explores:
• The courage to pivot without a blueprint
• Why entrepreneurship starts with belief before clarity
• How four friends aligned their strengths to build Greenwood Whiskey
• And what it really means to carry legacy through ownership
Greenwood wasn’t just a product idea. It was a decision.
If you're building something from scratch — this conversation is for you.
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