Kin Sio is the CEO of Lights On, a company specializing in digital marketing and revenue management for independent hotels and resorts. He grew up in Macau and transitioned from a successful tech career to entrepreneurship after acquiring Lights On in early 2025. Drawing on his background in technology and hospitality, Kin helps small hotel businesses optimize pricing, distribution, and their online presence. He leads his team with a focus on data-driven strategies that increase visibility and drive revenue growth for clients.

In the hospitality industry, where competition is fierce and guest expectations are higher than ever, how can smaller hotel owners compete with the big players?

For Kin Sio, the answer lies in modernizing the way smaller hotels operate. He explains that many hotel operators are unaware of the powerful tools available to optimize pricing, manage distribution, and refine marketing strategies. Kin believes that even the smallest hotels can dramatically increase their profits by implementing smarter, data-driven decisions — something that was once only accessible to larger chains.

In this episode of The Lights On Podcast, Kin Sio, CEO of Lights On, is interviewed by Chad Franzen of Rise25 to discuss modernizing hotel operations and maximizing revenue. Kin explains how integrating revenue management principles and digital marketing can help small hotels thrive, the importance of leveraging technology to streamline operations, and how even boutique hotels can benefit from corporate-level strategies.