Are you struggling to talk about yourself without cringing?

In this episode of The Lida Citroën Podcast, Lida explores why self-promotion feels uncomfortable for so many professionals — and how to do it authentically.

Learn how to confidently communicate your value and build lasting influence through narrative, presence, and intentional visibility.

You’ll discover how to:

• Reframe self-promotion

• Share your story with clarity, purpose, and authenticity

• Build influence by aligning your message with your values

• Elevate your personal brand while empowering those around you

Packed with actionable strategies, this episode is a must-listen for executives, entrepreneurs, and leaders who want to lead with confidence, impact, and authenticity. ____________________ Links from this episode The New Rules of Influence

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In this episode, Lida Citroën and master storyteller Param Venkat dive even deeper into the art and strategy of business storytelling. Discover how to turn data and complex information into compelling stories that connect, inspire, and influence. From origin and failure stories to value and vulnerability storytelling, Lida and Param share actionable insights to help leaders communicate authentically and make their message memorable. Learn the science and structure behind effective storytelling, and how leaders can use it to earn trust and drive business results.

Whether you’re a CEO, entrepreneur, or impact-driven leader, this episode will show you how to lead conversations with stories that move people, not just inform them. ____________________ Links from the episode

Podcast episode part 1

Control The Narrative Keynote speaker & program facilitator

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"Stories are the shortest distance between two people." In this episode of The Lida Citroën Podcast, storytelling expert Param Venkat joins me to deliver a masterclass in business storytelling: the practical, research-backed techniques leaders need to influence, inspire, and get results.

You’ll discover

• How to wrap data in a story, so facts persuade instead of repel.

• The three-part structure that makes a message land successfully.

• Cross-cultural and ethical guardrails for storytelling: audience analysis, and “story ethics.”

• And so much more.

Whether you’re an executive, founder, salesperson, or communicator, this episode will help you tell stories that stick, connect across cultures, and move people from logic to action. Tune in to learn how to make your message unforgettable.

🎧 Listen now to master business storytelling, influence with integrity, and tell stories that drive real outcomes.

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Keynote speaker & program facilitator LinkedIn Learning Courses ______________ Stay connected LinkedIn Instagram Facebook YouTube