This month, Nathan Lindberg is joined by Josh Mallalieu, SVP, Global Managing Director at UM (Omnicom). Josh has spent 20+ years helping brands navigate the intersection of media, gaming, technology, and culture, leading the agency's Epic Games and Fortnite partnership for the last decade while building UM's Gaming Center of Excellence and working with brands like Activision and LEGO.In this episode, hosted by Nathan Lindberg, VP of Brand Partnerships at Overwolf, we explored:

• Why "being seen isn't the same as being remembered"
• How endemic gaming environments hand marketers their strongest attribution signal
• How brands can draft off GTA 6's launch hype
• Why a 30-day login gap doesn't actually make a player "lapsed"

This month, Nathan Lindberg is joined by Kevin Veenman, Strategy Director at DEPT®. Kevin has spent fifteen years at DEPT® - first as a client, then as a "Depster”, growing with the company from 60 people in the Netherlands to 4,000 across the globe. Based in Chicago, he leads their retail media expansion in North America and has made it his personal mission to make gaming advertising genuinely accountable.In this episode, hosted by Nathan Lindberg, VP Global Brand Partnerships at Overwolf, we explored:

• Why click-through rate gives brands a false sense of accomplishment

• How a campaign DEPT® ran with Overwolf came back with hardware ownership lift significantly above expectations

• How DEPT® breaks gaming into behavioral sub-audiences for tech brands

This month, Chad De Luca is joined by Bryce Showalter, North America’s Head of Gaming at JBL. Bryce leads the growth of JBL's gaming portfolio, leading culture-first strategy, creator partnerships, and product development. He combines performance-driven execution with a deep understanding of gaming culture to build authentic connections with the communities that matter most. In this episode, hosted by Chad De Luca, Head of East Coast Brand Partnerships at Overwolf, we explored:

• Why JBL Quantum is its own sub-brand and the challenges entering gaming

• The full Clix story: from a 2020 Fortnite tournament to fierce brand advocate

• How JBL uses Overwolf's advanced targeting capabilities to engage gamers using competitor headsets