This month, Nathan Lindberg is joined by Alexander Lee, the Lead News Writer at GamesBeat. Alexander is one of the most prominent writers covering the industry today, spending his time at the intersection of games, creators, and the business models shaping them.In this episode, hosted by Nathan Lindberg, Head of US Brand Partnerships at Overwolf, we explored:

• Major studios like Rockstar Games are signaling that creator tools are essential to the future of AAA titles like GTA 6

• AI is revolutionizing game development processes while facing skepticism from consumers

• Why in-person industry events remain vital for fostering authentic relationships

This month, Nathan Lindberg is joined by Sami Barnett, Senior Director of Gaming at TMA by Omnicom Group. In this episode, hosted by Nathan Lindberg, Head of US Brand Partnerships at Overwolf, we explored:

• Best in class case studies from State Farm & Doritos
• How brands should be thinking about gaming holistically in 2026 (beyond “just media”)
• Why gaming sponsorships + media must work together to truly move the needle

#gaming #gamingpodcast #ingameads #mediabuyer #advertisingagency #advertisingandmarketing ----------------------------------------------------------------------------------------The Leaderboard Insights Podcast by Overwolf Ads is a monthly series featuring expert insights from top voices shaping today's gaming industry.Tailored for marketers from brands & media agencies, we uncover best-in-class strategies, emerging trends and actionable ideas within gaming advertising.Learn more at www.overwolf.com/ads.

This month, Nathan Lindberg is joined by VP of Global Media at Liquid Advertising, Nikki DePaola, a seasoned advertising professional with over 14 years of experience at Liquid. In this episode, hosted by Nathan Lindberg, Head of US Brand Partnerships at Overwolf, we explored:

• The challenges endemic publishers face in shifting players’ attention to new releases as audiences spend more time in fewer games.
• The paradox of abundant data and stricter privacy rules, making first-party data increasingly vital for effective media strategies.
• How media buying has shifted from broad awareness to creating memorable, differentiated campaigns that resonate with entrenched players.