From TikTok to the Webby Awards: Jennifer Blake on Podcasting, Content Strategy & Building Real Platforms

In this episode of the podcast, Dustin Polly sits down with Jennifer Blake, a seasoned podcast producer, editor, and host with a rich background in digital media and content strategy.

Jennifer shares her journey into the podcasting world, which began at a digital marketing agency where she worked alongside top entrepreneurs like Ezra Firestone, Gary Vaynerchuk, and Dan Martell. She discusses how that experience taught her the power of podcasting as a tool for lead generation and brand authority.

From being camera-shy to becoming a confident video creator, Jennifer talks about how shifting her mindset to treat content like a “FaceTime with a friend” helped her become more natural on camera. She also dives into her love of editing, her proficiency in Premiere Pro, and how using keyboard shortcuts supercharged her workflow and creativity.

The conversation takes a powerful turn as Jennifer reflects on her TikTok success and setback—building her swimwear business account to nearly 200,000 followers before losing it due to mass reporting. That experience taught her the value of platform diversity and building owned assets like email lists.

Jennifer also shares her content repurposing strategies, her transition from sports podcasting to business-focused shows, and the recent success of helping a client land a Webby Award nomination and secure high-profile sponsorships.

This episode is packed with real insights on content creation, resilience, and how to use podcasting to drive meaningful business growth.

🧠 What You'll Learn:

How Jennifer got started in podcasting and digital marketing

The mindset shift that helped her get comfortable on camera

Editing tips and tricks from a Premiere Pro pro

Why content repurposing is a game-changer Lessons from losing a 200k-follower TikTok account

Why building owned platforms (like email lists) is essential

Behind-the-scenes of landing a Webby nomination and major brand sponsors

🎧 Whether you're a podcaster, content creator, or entrepreneur, this episode will give you the real-world tools and mindset shifts to grow your brand and stay resilient in an ever-changing digital world.

🔗 Mentioned in the Episode:

https://www.instagram.com/polyinnovator/ __________________________________________________________________________

👥 Join My Free Community: Want support, templates, and behind-the-scenes podcast strategies?

Join my free Facebook group here!

https://www.facebook.com/groups/690197153381902 __________________________________________________________________________

Also feel free to reach out to me if you're looking to start, grow, or rebrand your podcast!

ALL my consult calls are FREE!

hookmediaproductions@gmail.com __________________________________________________________________________

My mic is cool right?

ESPECIALLY for your business and brand building.

Shop here : https://chiefswagofficer.com/CHIEFJENNIFER

CODE: CHIEFJENNIFER __________________________________________________________________________

Software I Recommend :

https://libsyn.com/

https://riverside.fm/ __________________________________________________________________________

You can check out Hook Media Productions HERE :

https://www.hookmediaproductions.com/

Whether you’re a podcast host, a business owner looking to expand your reach, or both—this episode is your roadmap to turning conversations into conversions.

In this episode, I sit down with podcast monetization strategist Marcy Page to unpack powerful strategies for turning podcast appearances into qualified business leads.

With six years of experience as a podcast manager, Marcy shares actionable insights on how to use guesting—not just to grow your visibility—but to build authentic relationships that convert.

We break down my WOW Strategy (Where Others Watch)—a proven method for growing your show and your business by featuring guests who already speak to your ideal audience.

Marcy dives deep into how to identify the right shows to appear on, align your messaging with your goals (like promoting a product or service), and position yourself as the expert your audience has been waiting for.

Whether you’re a podcast host, a business owner looking to expand your reach, or both—this episode is your roadmap to turning conversations into conversions.

🔑 What You'll Learn:

Why guesting is a free, high-trust marketing strategy

How to pick shows that align with your target audience

What makes a pitch stand out to podcast hosts

The WOW strategy to grow through mutually beneficial guest swaps

How podcasting builds deep audience connections that convert

🔗 Mentioned in the Episode:

Marcy Page: Podcast Manager & Monetization Strategist

https://marciepaige.com/

Your WOW Strategy Resource

https://youtu.be/_EabkaK9QlM

__________________________________________________________________________

👥 Join My Free Community:

Want support, templates, and behind-the-scenes podcast strategies?

Join my free Facebook group here!

https://www.facebook.com/groups/690197153381902

__________________________________________________________________________

Also feel free to reach out to me if you're looking to start, grow, or rebrand your podcast!

ALL my consult calls are FREE!

hookmediaproductions@gmail.com __________________________________________________________________________

My mic is cool right?

ESPECIALLY for your business and brand building.

Shop here :

https://chiefswagofficer.com/CHIEFJENNIFER

CODE: CHIEFJENNIFER

__________________________________________________________________________ Software I Recommend :

https://libsyn.com/

https://riverside.fm/

__________________________________________________________________________

You can check out Hook Media Productions HERE :

https://www.hookmediaproductions.com/

If you're consistently putting out episodes but not building an email list, you're leaving serious revenue on the table.

In this episode, I’m sharing exactly how I turn a podcast into a lead generation machine—without burning out or constantly hustling to create more content.

If you're consistently putting out episodes but not building an email list, you're leaving serious revenue on the table.

Your podcast shouldn't just entertain or inform—it should convert.

I'm breaking down the 3 key strategies I use to turn listeners into subscribers and eventually, into clients. From creating problem-solving lead magnets to placing CTAs where they actually get heard, and building landing pages that don’t distract—this is a step-by-step guide to making your podcast work harder for your business.

🔑 Topics I Cover:

Why every podcast needs a lead gen strategy

How to craft a lead magnet your ideal listener actually wants

The best CTA placements for maximum conversions

What makes a landing page effective (and what kills conversions)

Why consistent publishing matters and how to stick with it

🎯 Action Items for You:

Create a simple, focused lead magnet that solves one pain point

Add CTAs within the first 5 minutes of each episode

Build a clean, distraction-free landing page just for podcast listeners

Include the link in your show notes and video overlays

Aim to publish on a consistent schedule

🔗 Resources Mentioned: 📥

Grab My Guide: How to Launch a Podcast Using Just Your Phone https://www.hookmediaproductions.com/ __________________________________________________________________________

5 Ways to Repurpose YOUR Podcast for Business Growth:

https://youtu.be/AqPD1ryxqLc __________________________________________________________________________

👥 Join My Free Community: Want support, templates, and behind-the-scenes podcast strategies?

Join my free Facebook group here!

https://www.facebook.com/groups/690197153381902 __________________________________________________________________________

Also feel free to reach out to me if you're looking to start, grow, or rebrand your podcast!

ALL my consult calls are FREE!

hookmediaproductions@gmail.com __________________________________________________________________________

My mic is cool right?

ESPECIALLY for your business and brand building.

Shop here :

https://chiefswagofficer.com/CHIEFJENNIFER

CODE: CHIEFJENNIFER __________________________________________________________________________ Software I Recommend :

https://libsyn.com/

https://riverside.fm/

__________________________________________________________________________

You can check out Hook Media Productions HERE :

https://www.hookmediaproductions.com/