Thinking about selling your home this spring? This episode explains why waiting is a mistake—and why the smartest sellers start planning now. The hosts break down how listing in February or March helps sellers get ahead of the competition and capture early, motivated buyers who begin searching online well before spring.

They walk through the most important prep steps sellers should tackle early, including decluttering, deep cleaning, and strategic pre-packing to maximize space. The conversation also covers the four upgrades that matter most to buyers—paint, flooring, lighting, and overall presentation—and why addressing them early reduces stress, shortens days on market, and strengthens your negotiating position.

The takeaway: early planning creates flexibility, confidence, and better results when it’s time to list.

Foster Rojahn Premier Properties | Keller Williams Lake Norman
19721 Bethel Church Rd, Cornelius, NC 28031
(704) 604-3054

https://frpremierproperties.com/

Recorded on location at Barrel & Fork in Cornelius, Jen and Barrie unpack one of the most overlooked — yet most powerful — elements of selling a home: professional photography. They frame listing photos as a property’s first conversation with buyers, happening long before anyone schedules a showing. In today’s online-first shopping world, visuals determine whether a buyer pauses or scrolls past. From high-quality still images to video and drone work, Jen and Barrie explain how intentional photography builds emotional connection, showcases a home’s strengths, and positions a listing to compete from the very first glance.

They also walk through the behind-the-scenes prep that turns ordinary photos into standout marketing. Lighting, decluttering, staging, and working closely with a trusted photographer all contribute to creating those “supermodel” listing moments that draw buyers in. Jen and Barrie emphasize that cutting corners is immediately visible — and in a competitive market, that visibility affects traffic and days on market. The core message is clear: strong photography isn’t cosmetic polish; it’s strategy. Done right, it invites buyers to imagine themselves in the space and gives a home its best chance to shine online.

Foster Rojahn Premier Properties | Keller Williams Lake Norman
19721 Bethel Church Rd, Cornelius, NC 28031
(704) 604-3054

https://frpremierproperties.com/

Spring and summer selling season is around the corner, and now is the time to start interviewing agents. But most homeowners don't know what to ask to truly vet a realtor's qualifications. In this episode, we break down five essential questions every seller should be asking — and explain why each one matters.

What We Cover:

• Why the right questions can reveal whether an agent is truly equipped to protect your investment
• A striking industry stat that might change how you think about choosing an agent
• Why national real estate headlines don't tell the full story for your neighborhood
• How to get past vague, rehearsed answers and dig into an agent's real experience
• The communication mistake that costs agents clients — and how to make sure it doesn't happen to you

Your home is your largest investment. Don't default to a friend or family member without vetting their qualifications. Interview multiple agents, ask the right questions, and make sure you genuinely connect with whoever you choose.

Listen to the full episode to get all five questions and our breakdown of what to look for in the answers.

Foster Rojahn Premier Properties | Keller Williams Lake Norman
19721 Bethel Church Rd, Cornelius, NC 28031
(704) 604-3054

https://frpremierproperties.com/