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Nick Cohen on LinkedIn
Matador Solutions
Nick’s Email- nick@matadorsolutions.net
Cohen Injury Law Group
Nick Cohen joins the Hey Future Lawyer Podcast to break down an unconventional path to becoming an attorney while building a fast-growing legal marketing business. Nick is a partner at Cohen Injury Law Group in Los Angeles and the COO of Matador Solutions, a marketing partner and think tank serving more than 175 law firms nationwide.
We dig into why Nick chose a night program at Loyola Law School, what his weekly schedule looked like while working full-time, and why part-time students often end up more efficient and less cutthroat than the typical “1L culture” you hear about. Nick also gives the real trade-offs of night school, including the extra year, the lack of “summers off,” and why the financial upside can still make it the smartest choice.
Nick explains how small law firms actually get clients, why referrals are only one side of the game, and what “bottom-of-funnel” marketing looks like for lawyers who need high-intent cases coming in the door. We also talk about why so many firms get burned by snake-oil marketing vendors, how realistic timelines matter, and why “results in 3 months” is often a red flag.
On the law student side, Nick shares a no-nonsense approach to performing well in law school: crystal-clear writing, clean structure, and focusing on what actually moves the grade instead of spinning out on details. He’s strongly anti study groups, but gives a smarter alternative: one partner who thinks differently, independent prep, and then a targeted checklist review that catches blind spots.
Finally, we talk AI in the legal industry: what’s real, what’s hype, what tools still aren’t ready, and why “being human first” will become a major differentiator as tech accelerates. Nick closes with practical advice for aspiring lawyers: do not go to law school unless you feel good about a legal career, consider night programs for cost control, pay attention to bar pass rates, and choose schools that align with where you want to practice.
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