What if your next new client found you through ChatGPT?

On Episode 26 of The Kliˈnishen's Atelier Podcast, Alexa Torres talks with Danielle Stoner Sampson, LCSW, PMH-C, a therapist and group practice owner in Buffalo, New York, and the founder of Danielle Sampson Coaching.

Danielle went from a one-page website that nobody visited to a site that brings in private-pay clients, and she did it without dancing on social media. She breaks down the keyword research, extra domains and blogging that got her there, and what the move from Google to AI search means for clinicians right now.

In this episode, you'll hear:

- How Danielle left insurance, picked a coach and set her rates

- Her keyword research process and why she bought extra domains

- What blogging did for her traffic (about 600 visits a month)

- SEO, AEO and GEO explained in plain language

- Stories of clients who found therapists through ChatGPT

- Why your website should be written for humans first

- Directories vs. your own website

Connect with Danielle:

Website: https://traumatherapybuffalo.com/danielle-sampson-lcsw

Instagram: https://www.instagram.com/smalltownseo/

The Kliˈnishen's Atelier: www.theklinishensatelier.com

Instagram: https://www.instagram.com/theklinishensatelier/

Guest views are their own. This episode is for educational purposes only.

The Kli'nishen's Atelier
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www.theklinishensatelier.com

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This follows the layout of your past episodes, like "Win Employers, Scale Your Practice": a summary, the topics covered, then guest links and your links. There are no emojis or hashtags, which matches your other episodes.

Neer Patel, Co-Founder of Virtuous Benefits and COO of DirectMed DPC, joins Alexa to explain how DPC practices can grow by partnering with employers, and how health plans with DPC built in actually work.

Neer and his wife, Dr. Katriny Ikbal, discovered DPC after years of urgent care burnout. Today DirectMed DPC has three locations in Texas, and Virtuous Benefits helps DPCs across the country work with employers.

In this episode, we cover:

- How they found DPC, and whether you should start your own practice or join one

- What makes DPC owners successful, even if you're introverted about the business side

- Why physicians come to them, without ever posting a job ad

- How Virtuous Benefits started, and how DPC and insurance work together for employers

- What to do when there's no DPC near an employer's team

- How to start the conversation with an employer, and why you don't have to sell

- Where to speak locally and how to push through the fear of marketing

- How claims reports and DPC utilization reports show employers their results at renewal

Connect with Neer:

LinkedIn: https://www.linkedin.com/in/neerp

Virtuous Benefits: https://virtuousbenefits.care

DirectMed DPC: https://www.directmed.care

Follow DirectMed DPC:

Facebook: https://www.facebook.com/directmeddpc

TikTok: https://www.tiktok.com/@directmed_dpc

X: https://x.com/DlRECTMEDDPC

LinkedIn: https://www.linkedin.com/company/directmed-by-dr--katriny-ikbal

The Kli'nishen's Atelier: www.theklinishensatelier.com

Email: mkt@theklinishensatelier.com

Follow Us:

Instagram: @theklinishensatelier

Facebook: The Kliˈnishən's Atelier

TikTok: @theklinishensatelier

Course Mentioned "I Need Patients Yesterday" https://www.theklinishensatelier.shop/inpy/

Guest views are their own. The Kliˈnishen's Atelier is not affiliated with, sponsored by, or endorsed by any insurance carrier or company mentioned.

The Kli'nishen's Atelier
mkt@theklinishensatelier.com
www.theklinishensatelier.com

Follow Us
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Facebook The Kliˈnishən's Atelier
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$300 in ad spend led to one patient investing over $3,000 in year-one revenue.

That is the actual math behind one quiz campaign Dr. Anne Gonzalez ran for her practice Emerald Health. In this episode she walks through the campaign that pulled in a patient who said yes to a $2,000 package on her first visit, booked a second package for the fall, and signed up for the membership before she left the room.

She spent her first two years figuring out advertising the hard way. Boosted posts. Wrong campaign types. Lessons pieced together from random YouTube videos. None of it brought patients. Then she took a Meta Ads course and started spending $20 to $35 a day across active campaigns to consistently bring in 10 to 15 patient leads a month.

In this episode, you'll learn:

• Why boosted posts almost never bring patients and what to run instead
• The Meta ad rules medical clinicians break without realizing
• How to start running ads on as little as $1 to $2 a day
• Why "just hit publish" is the line every fearful clinician needs to hear
• The mindset shift that moves a clinician from cost-cutting to investing in growth

The math behind the title:

Anne shared in the episode that one patient generated from a $300 quiz ad campaign booked a $2,000 package on her first visit, said yes to a second package for the fall, and signed up for the membership.

Using only confirmed numbers:

• $2,000 first package (stated by Anne in the episode)
• $1,020 in year-one membership revenue (Anne's lowest tier membership at $85 a month for 12 months, listed publicly at emeraldhealthdpc.com/aesthetics-memberships)

Year-one minimum: $3,020 in revenue from one patient on $300 in ad spend. That is a 10x return on the campaign from a single lead.

The fall package adds more revenue on top, and Anne offers higher membership tiers at $135 and $210 a month that would push that year-one number higher. Anne also shared that her membership churn is very low, which means year two and beyond keep adding recurring revenue with no additional ad spend.

A note on the numbers:

The figures shared in this episode reflect one patient's outcome from one campaign at one practice. Results vary widely based on your offer, your market, your audience targeting, your follow-up systems, your conversion process, and dozens of factors outside of any single ad campaign's control. This episode is for educational and informational purposes only. It is not financial, medical, legal, or marketing advice. Ad spend always carries the risk of loss, and past performance does not guarantee future results. Evaluate what makes sense for your practice's stage and budget before committing any dollars to paid advertising.

Connect with Dr. Anne Gonzalez:

Practice: Emerald Health

Learn DPC ADs

Course Mentioned in Today's Episode

• I Need Patients Yesterday

👉 Get my FREE Practice Identity Bundle

The Kli'nishen's Atelier
mkt@theklinishensatelier.com
www.theklinishensatelier.com

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