Épisodes

  • Navigating Health Crises: Lessons in Business Resilience with Uli Iserloh

    Navigating Health Crises: Lessons in Business Resilience with Uli Iserloh
    Mar 14 2025
    In this conversation, Uli Iserloh shares his personal experience of a health crisis that led him to reflect on the resilience of his business. He emphasizes the importance of automation in healthcare practices to ensure they can operate independently of the owner. Uli discusses the key components of building a successful practice, including care delivery methods, patient education, and the use of technology to streamline operations. He also highlights the evolution of patient acquisition strategies, particularly the shift from live events to automated webinars, which have proven to be more effective in engaging potential patients. In this conversation, Uli Iserloh discusses the critical role of webinars in client engagement and education, emphasizing the need for practitioners to adapt to modern marketing strategies. He highlights the importance of balancing client needs with business operations, the shift towards virtual practices, and the necessity of preparing practices for potential sale. Uli also shares insights on effective marketing strategies that encourage patient engagement and the pitfalls of DIY content in healthcare marketing. Chapters 00:00 Health Crisis and Business Resilience 05:51 Automation in Healthcare Practices 10:53 Building a Successful Practice 18:13 The Evolution of Patient Acquisition 23:35 The Importance of Webinars in Client Engagement 26:18 Balancing Client Needs and Business Operations 28:59 The Shift Towards Virtual Practices 32:10 Preparing Your Practice for Sale 37:03 Marketing Strategies for Patient Engagement 45:11 Introduction to Origins Incubator 45:38 Building and Scaling Your Practice Connect with him: Website: https://uli.iserloh.com/ Instagram: @uliiserloh Facebook: https://www.facebook.com/uliiserloh YouTube: https://www.youtube.com/uliiserloh Connect with Scott: Website: scottrattigan.com LinkedIn: https://www.linkedin.com/in/scott-rattigan
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    46 min
  • Medicare Billing, Opt Out, and Compliance Answers with Sonda Kunzi

    Medicare Billing, Opt Out, and Compliance Answers with Sonda Kunzi
    Mar 7 2025
    202 - In this conversation, healthcare consultant Sonda Kunzi shares her extensive experience in medical coding, compliance, and reimbursement, particularly in the context of functional and integrative medicine. She discusses the complexities of navigating Medicare, common pitfalls in insurance billing, and the importance of patient education. Sonda emphasizes the need for practices to understand the regulations surrounding billing and the potential consequences of errors. She also addresses the differences between national and local coverage determinations and the role of Medicare Administrative Contractors. The conversation concludes with insights on integrating functional medicine into insurance practices and the significance of understanding patient demographics. In this conversation, Sonda Kunzi discusses the complexities of healthcare billing, particularly in relation to insurance, opting out of Medicare, and the differences between preventive and wellness care. She emphasizes the importance of understanding client pain points and navigating the regulatory landscape while considering cash practices and membership models. The discussion also touches on the challenges providers face when transitioning between traditional and functional medicine practices. Bonus: Sonda discusses the future of Medicare telehealth coverage, particularly in light of the upcoming expiration of COVID-era waivers on April 1, 2025. They explore the requirements for telehealth coverage prior to the pandemic, the changes brought about by the public health emergency, and the potential reversion to previous regulations if Congress does not act. The discussion emphasizes the importance of understanding geographic restrictions and preparing for potential changes in telehealth policy. Chapters 00:00 Introduction to Sondra Kunze and Her Expertise 03:42 Navigating the Complexities of Medicare 06:12 Common Mistakes in Insurance Billing 09:11 Understanding the Consequences of Billing Errors 12:04 The Role of Medicare Administrative Contractors 14:37 National vs. Local Coverage Determinations 16:54 Consulting for Functional Medicine Practices 19:40 Debunking Myths About Medicare and Functional Medicine 22:26 Integrating Functional Medicine into Insurance Practices 25:01 Understanding Patient Demographics and Market Strategies 27:23 Understanding Client Pain Points 29:06 Navigating Insurance Regulations 32:26 The Opt-Out Dilemma 34:30 Preventive vs. Wellness Care 38:07 Billing Challenges and Cash Practices 42:37 Opting Out of Medicare: A Two-Year Commitment 44:41 Membership Models in Healthcare 48:18 Consultation and Next Steps 49:09 The Evolution of Telehealth Coverage 52:01 Current Medicare Telehealth Regulations and Future Expectations 54:21 Navigating Geographic Restrictions and Provider Requirements 57:06 Preparing for Changes in Telehealth Policy 58:12 Expert Insights on Coding Connect with her: Website: https://www.codingadvantage.com/ Instagram: @codingadvantagellc Facebook: Coding Advantage, LLC LinkedIn: https://www.linkedin.com/in/sonda-kunzi/ Connect with Scott: Website: scottrattigan.com LinkedIn: https://www.linkedin.com/in/scott-rattigan
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    58 min
  • From Schoolteacher to Executive Mindset Coach - Kathi Reuter

    From Schoolteacher to Executive Mindset Coach - Kathi Reuter
    Feb 21 2025
    In this conversation, Kathi Reuter, a mindset coach for online entrepreneurs, shares her journey from being a teacher to a successful mindset coach. She discusses the importance of overcoming limiting beliefs, the role of fear and perfectionism in entrepreneurship, and how to take action despite uncertainty. Kathi emphasizes the need for community support and the power of mindset in achieving success. She encourages listeners to challenge their thoughts, embrace their journey, and take the leap towards their goals.Chapters00:00 Introduction to Mindset Coaching01:15 Kathi's Journey from Teacher to Mindset Coach05:11 Overcoming Financial Struggles and Finding Opportunity09:02 The Importance of Mindset in Achieving Goals12:58 Transitioning to a New Business Model16:55 Building Skills and Learning on the Go20:45 Creating a Vision and Taking Action24:39 Evolving the Mindset Accelerator Program28:39 The Power of Mindset and Podcasts30:30 Helping Entrepreneurs Overcome Plateaus32:45 Confronting Perfectionism in Entrepreneurship36:11 The Importance of Input Over Output40:32 Detaching from Timelines and Comparisons44:18 Embracing Imperfection and Taking Action48:15 Exploring Katherine Royder's Journey and ExpertiseConnect with her:Website: kathireuter.comInstagram: @katherinereuter
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    49 min
  • How To Identify and Rewire Limiting Beliefs w/ Dr. Kirstin Lauritzen

    How To Identify and Rewire Limiting Beliefs w/ Dr. Kirstin Lauritzen
    Apr 26 2024
    006 Summary Dr. Kirsten Lauritzen, a performance coach for high-achieving women, discusses the power to create anything we want in our lives through mindset and brain alignment. She shares her journey from chiropractic and nutrition to exploring the subconscious mind and limiting beliefs. Dr. Kirstin explains how mental toughness applies to athletics, entrepreneurship, and motherhood. She highlights the connection between the mind and body, and how beliefs and emotions can impact physical health. Dr. Kirstin provides insights into identifying and shifting limiting beliefs, and the power of rewiring the brain. The conversation draws on ancient wisdom and the importance of challenging our beliefs. In this conversation, Dr. Kirstin and Scott Rattigan discuss the importance of exploring painful experiences and finding healing. They also delve into the power of journaling as a tool for challenging beliefs and assumptions. They explore the topic of affordability in functional medicine and how to shift mindsets around money. They discuss the importance of getting comfortable in the uncomfortable and pushing through resistance. The conversation concludes with information on how to connect with Dr. Kirstin on social media. Takeaways Our mindset and beliefs play a crucial role in creating the life we want. The subconscious mind and limiting beliefs can impact physical health and well-being. Identifying and challenging our limiting beliefs is key to personal growth and transformation. Rewiring the brain through affirmations and repetition can help shift beliefs and create positive change. Exploring painful experiences can lead to healing and growth. Journaling is a powerful tool for challenging beliefs and assumptions. Shifting mindsets around money and worth can open up new possibilities. Getting comfortable in the uncomfortable is key to personal and professional growth. Collecting evidence and rewiring beliefs can help overcome challenges. Chapters 00:00 Introduction and the Power to Create Anything 02:09 Dr. Kirstin's Journey into Brain Alignment 06:29 Mental Toughness in Athletics and Entrepreneurship 09:08 The Mental-Physical Connection 13:10 Identifying Limiting Beliefs 25:39 Ancient Wisdom and Challenging Beliefs 27:03 Exploring Painful Experiences and Finding Healing 28:27 The Power of Journaling 29:07 Getting Started with Journaling 30:03 Challenging Beliefs about Affordability 30:19 Examining Worth and Value 31:17 Exploring Emotions and Stories 32:13 Identifying Core Beliefs 33:36 Shifting Mindsets and Money Beliefs 34:05 Believing in Your Capabilities 35:24 Exploring Worst-Case Scenarios 36:20 Finding Opportunities in Challenges 37:41 Choosing How to Move Forward 39:21 Finding Possibility and Opening Up Opportunities 40:31 Navigating the Valley of Despair 41:08 Getting Curious and Examining Patterns 43:22 Shifting Strategies and Habits 44:19 Choosing to See Things Through 45:39 Getting Comfortable in the Uncomfortable 46:00 Preparing for Resistance and Pushing Through 47:11 Collecting Evidence and Rewiring Beliefs 48:33 Mapping Evidence from Other Areas of Life 50:18 Connecting with Dr. Kirstin
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    53 min
  • Being Intentional About the Patient Experience End-to-End - w/ Claire Bodtke and Lauren Tancredi

    Being Intentional About the Patient Experience End-to-End - w/ Claire Bodtke and Lauren Tancredi
    Mar 15 2024
    In this episode of The Junto, Scott Rattigan interviews Claire Bodtke and Lauren Castle, founders of Mediava. They discuss the importance of creating an exceptional patient experience in cash-pay medicine and the need for practitioners to focus on the business side of their practice. They also highlight the role of technology, such as ReveliaDx, in automating clinical processes and improving patient outcomes. The conversation emphasizes the importance of personal connection and communication in building trust with patients and setting clear expectations. Overall, the episode provides valuable insights and practical tips for practitioners in the functional medicine field. In this conversation, Claire Bodtke emphasizes the importance of understanding the different skill sets between practitioners and business people. She encourages practitioners to focus on their expertise in healing and not feel like failures if they don't immediately grasp business concepts. Claire also highlights the significance of implementation and offers support in building schedules and funnels. She suggests using a free 15-minute consult to get to know potential clients and determine if there is a good fit. Claire emphasizes the need for practitioners to actively listen to client concerns and provide value in their interactions. She emphasizes the importance of tracking leads and following up with potential clients, as it can take multiple touch points for someone to make a purchasing decision. Claire also discusses the importance of understanding the value of health and effectively communicating the benefits of a program or package to potential clients. Finally, she encourages practitioners to recognize their worth and consider raising their prices as they grow. Takeaways: Creating an exceptional patient experience is crucial in cash-pay medicine. Practitioners need to focus on the business side of their practice and create systems and processes to optimize efficiency. Technology, such as ReveliaDx, can automate clinical processes and improve patient outcomes. Personal connection and communication are key in building trust with patients and setting clear expectations. Practitioners should focus on their expertise in healing and not feel like failures if they struggle with business concepts. Implementation is key, and practitioners can seek support in building schedules and funnels. Offering a free 15-minute consult can help determine if there is a good fit with potential clients. Active listening and addressing client concerns are crucial in building trust and making sales. Tracking leads and following up with potential clients is essential, as it can take multiple touch points for someone to make a purchasing decision. Practitioners should effectively communicate the value and benefits of their programs or packages to potential clients. Recognize your worth and consider raising prices as you grow. Chapters: 00:00 Introduction to Medicava 01:26 How Medicava Started 03:18 Meeting and Collaboration 05:26 Experience and Expertise 09:37 Working with Household Names 14:36 Overcoming Sales Challenges 15:21 Improving the Patient Experience 22:23 Using Videos to Enhance the Experience 24:09 Leveraging Courses and Education 26:19 The Importance of Execution 27:09 The Challenges of Business for Practitioners 28:08 The Implementation Side 29:22 The Valley of Despair 30:49 Sticking with a Strategy 31:37 Setting Boundaries and Expectations 33:34 Practical Takeaways: Discovery Calls 34:24 Setting Boundaries and Expectations (Continued) 35:16 Active Listening in Discovery Calls 37:16 Asking the Right Questions 38:24 Creating a Valuable Patient Experience 39:23 Tracking and Following Up with Leads 41:17 Understanding the Value of Your Program 42:45 Pricing and Communicating Value 45:41 The Value of Health 46:35 Knowing Your Worth 47:45 Raising Prices and Setting Boundaries 48:50 Delivering Value and Making a Difference 49:55 Final Thoughts and Encouragement
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    51 min
  • Work Smarter, Not Harder with Human EA's and AI - Uli Iserloh

    Work Smarter, Not Harder with Human EA's and AI - Uli Iserloh
    Mar 8 2024
    Episode 004: Uli Iserloh, a leading marketing mind in the integrative and functional medicine space, shares insights on working smarter and not harder. He emphasizes the importance of standing out in marketing when AI tools are widely available. Uli discusses the process of hiring and delegating to an executive assistant, highlighting the need to delegate outcomes rather than processes. He provides tips on finding and training an executive assistant, including the importance of cultural differences in giving feedback. Uli also offers a free training on implementing systems and automation to streamline and simplify your business. Takeaways: Stand out in marketing by being unique and different from your competitors. Delegate outcomes, not processes, to an executive assistant. Find an executive assistant through a staffing agency and provide clear parameters and feedback. Implement systems and automation to free up time and be the CEO of your business. Chapters 00:00 Introduction of Uli Easterloh 01:00 Background in Science and Pharmaceuticals 06:22 Being Unique in Marketing 10:50 Hiring an Executive Assistant 11:26 How to Delegate and Control Quality 25:16 Cultural Differences in Giving Feedback 32:38 Finding an Executive Assistant 38:37 Training on Systems and Automation 41:39 Importance of Being the CEO of Your Business
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    45 min
  • Lifestyle Change Made Easier For Your Patients - Dr. Brandon Marcello, Ph.D.

    Lifestyle Change Made Easier For Your Patients - Dr. Brandon Marcello, Ph.D.
    Mar 1 2024
    SummaryDr. Brandon Marcello, Ph.D., an expert in human performance optimization, discusses his work with the Department of Defense and the use of wearable technologies to inform individual behaviors and choices. He emphasizes the importance of meeting individuals where they are and providing personalized care. Dr. Marcello also highlights the four pillars of human performance and the significance of community and social interactions. Overall, the conversation explores strategies for optimizing sleep, addressing roadblocks to change, and making significant improvements in individuals' lives.TakeawaysWearable technologies can be used to inform individuals about their behaviors and choices, leading to better health outcomes. Meeting individuals where they are and providing personalized care is crucial for motivating and sustaining lifestyle changes. Optimizing sleep is essential for overall performance and well-being, and developing a routine can help set individuals up for success. Addressing roadblocks and resistance to change requires education and understanding of individual circumstances. Considering the four pillars of human performance (physical, cognitive, social, and emotional) is key to achieving optimal results.Chapters00:00 Introduction to the Junto00:28 Introduction of Dr. Brandon Marcello01:25 Dr. Marcello's background and entry into the field of human performance optimization04:14 Optimizing the human weapons system in the Department of Defense05:12 Using wearable technologies to inform individual behaviors and choices07:09 Using data to inform training and command decisions08:08 Motivating individuals to adopt and sustain lifestyle changes10:32 Optimizing sleep for individuals with busy lifestyles19:30 The importance of education and personalized care23:46 Considering the four pillars of human performance26:41 Low-hanging fruit for making significant changes in individuals' lives31:00 The importance of community and social interactions33:23 Where to find Dr. Brandon Marcello34:21 Closing remarks and outro
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    35 min
  • SEO & Marketing Success without Spending -W/ Andrew Newland

    SEO & Marketing Success without Spending -W/ Andrew Newland
    Feb 23 2024
    Episode 002 Summary Andrew Newland, owner of Functional Medicine Marketing, discusses the ineffectiveness of organic social media and the importance of search engine optimization (SEO) in growing a functional medicine practice. He explains the three pillars of SEO: technical, content, and local. Andrew shares his personal journey into functional medicine marketing and emphasizes the need for community engagement and providing value to potential patients. He also provides insights into marketing strategies for low budgets and highlights the importance of having a well-functioning website for SEO success. In this conversation, Andrew Newland from Functional Medicine Marketing discusses the importance of SEO for functional medicine practices. He covers technical optimization, content creation, and local SEO as key components of a successful SEO strategy. Andrew also emphasizes the significance of having a Google Business Listing and provides tips for optimizing it. He advises on hiring a marketing firm and suggests questions to ask during the interview process. Andrew shares a case study of a practice that achieved significant growth through SEO. He concludes by highlighting the importance of a long-term approach to marketing and provides his contact information. Takeaways Technical optimization, content creation, and local SEO are essential for a successful SEO strategy. Having a Google Business Listing and optimizing it is crucial for local SEO. When hiring a marketing firm, ask about their approach to technical, content, and local SEO. A long-term approach to marketing, such as SEO, is more effective than quick fixes or shortcuts. Chapters 00:00 Introduction 02:16 The Ineffectiveness of Organic Social Media 05:01 The Importance of SEO 06:24 What is SEO? 08:17 The Three Pillars of SEO 19:00 Andrew Newland's Journey into Functional Medicine Marketing 24:56 What's Working Now in Marketing 28:05 Marketing Strategies for Low Budgets 32:26 The Importance of Community Engagement 34:23 The Basics of SEO 40:57 Technical Optimization 44:21 Content Creation 46:23 Local SEO 49:25 Google Business Listing 53:24 Hiring a Marketing Firm 56:53 Questions to Ask a Marketing Firm 59:37 Case Study: From Frustration to Success 01:03:56 Long-Term Approach to Marketing 01:04:33 Conclusion and Contact Information
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    48 min