What are the current and upcoming trends in the CPG data space? In this episode, Ian sits down with Sean Cline, Industry Principal for Retail and CPG at Seek, to discuss in depth with Peter V.S. Bond, Partnership Acceleration Lead at Flywheel. Peter is the founder and co-host of The CPG Guys podcast, where he regularly covers the latest trends, insights, and best practices in the CPG and retail space. This conversation covers the impact of generative AI, augmented and virtual reality, and the increased adoption of clean rooms.

---------

Key Quotes:

“A lot of people think that you need to own the data. We live in a world with clean rooms, with disparate data sets, and there is no need to own data en masse for every data component that you need.” - Peter

“That's the power of big data. I can create audiences that are meaningful to me, and I can treat each of those audiences fundamentally differently, and I can measure the performance of each.” - Peter

---------

Show Timestamps:

(02:33) What is Grocery Shop?

(05:55) AI takeaways from Grocery Shop

(07:50) Where is AI having the most impact?

(10:48) Augmented and virtual reality in CPG

(15:57) Changes in data through Peter’s career

(21:29) Can everyone leverage data?

(25:57) The gap between business and data experts

(30:34) The increasing adoption of clean rooms

(33:38) Upcoming trends that will have impact

(38:35) Why media retail networks are exciting

(44:55) What data is not collected that could improve CPG performance?

--------

Sponsor:

This podcast is proudly sponsored by Seek, the leader in cloud-based creation and delivery of industry-focused insights.

--------

Links:

Connect with Peter V.S. Bond on LinkedIn

Connect with Sean Cline on LinkedIn

Connect with Host, Ian Cook, on LinkedIn

Follow Seek on LinkedIn

https://seekinsights.com/

How does PepsiCo support their retail partners through insights? In this episode of the podcast, host Ian Cook sits down with Kate Garner, the SVP of Demand Accelerator at PepsiCo. Kate outlines how they’ve worked with retailers to help them grow their category and attract consumers down the store aisle. Ian and Kate also discuss how PepsiCo’s “matrix” organization helps business and data stakeholders collaborate.

---------

Key Quotes:

“Don't ever chase something unless you know somebody's lying awake at night waiting for that information.”

“I invest behind ideas that get stakeholders excited and waiting with bated breath for the information…That's when you know that you have it, when somebody's emailing you and asking you the status and seeking to understand where the product is at.”

---------

Show Timestamps:

(00:47) Kate’s day as SVP for Demand Accelerator at Pepsico

(01:36) How Kate defines an insight

(03:03) What goes into making an insight?

(05:18) Data science and business stakeholder “matrix”

(06:32) Example of a valuable insight

(09:20) Using data to attract customers down the store aisle

(12:17) Bringing the data together in an efficient way

(13:13) How is PepsiCo thinking about generative AI?

(16:06) Looking at data in four pillars

(17:50) Working with retailers and sharing data

(19:32) Example of sharing an insight with a retailer

(23:45) Pepviz, PepsiCo’s data and analytics platform

(27:04) What data does Kate wish she had?

(29:01) Final recommendations for companies navigating data challenges

--------

Sponsor:

This podcast is proudly sponsored by Seek, the leader in cloud-based creation and delivery of industry-focused insights.

--------

Links:

Connect with Kate Garner on LinkedIn

Connect with Host, Ian Cook, on LinkedIn

Follow Seek on LinkedIn

https://seekinsights.com/

Gathering data in the DTC world differs from those selling through traditional retailers. How do DTC companies benefit from their business model and how does it put them at a disadvantage? What information do they collect? In this episode of The Insights Factory, Ian sits down with Crystal Lee, Vice President of Data and Analytics at The Wild Alaskan company, to discuss in depth. They discuss the various methods employed by the Wild Alaskan Company to gather data and how they link this data to their overall business KPIs.

---------

Key Quotes:

“We get involved and say, okay, do I think that what we're building and what we're saying we want to measure, number one, is that possible to measure? And secondly, will that give you an answer to say yes or no to your hypothesis?”

“The numbers are almost nothing without the story behind it.”

---------

Show Timestamps:

(03:17) Understanding environmental impact

(04:21) How do you know when data has made an impact?

(06:26) Gaining an understanding of the business question

(07:56) Thinking about data presentation

(09:24) Example of a successful data project

(13:15) Collaborating across the company

(14:38) Collecting and buying data in DTC

(21:38) Using data to inform the overall company strategy

(26:43) Presenting data to leadership daily

(29:52) Cooking show data

(35:48) Hiring for business understanding

(37:38) Telling a story with the numbers

--------

Sponsor:

This podcast is proudly sponsored by Seek, the leader in cloud-based creation and delivery of industry-focused insights.

--------

Links:

Connect with Crystal Lee on LinkedIn

Connect with Host, Ian Cook, on LinkedIn

Follow Seek on LinkedIn

https://seekinsights.com/