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The Honest Field Guide®

The Honest Field Guide®

De : JinJa Birkenbeuel Host The Honest Field Guide
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The Honest Field Guide presents intimate conversations with entrepreneurs and business owners that share their origin stories, startup strategies and their surprising discoveries during their journey to success. The podcast is produced by Birk Creative, a research and creative strategic consulting agency that designs and implements social and digital media solutions, develops brand and visual identities and implements multichannel strategies for business. Intro theme song "Sam's Ranch" provided courtesy Utah Carol(ASCAP). All content ©Birkdesign Inc.JinJa Birkenbeuel, Host, The Honest Field Guide Economie
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    Épisodes
    • Ep. 84 - Becoming Michael Bierut, Partner, Pentagram
      Oct 10 2025

      Ep. 84 - Becoming Michael Bierut, Partner, Pentagram

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      1 h et 53 min
    • How To Be An Artist And Stick To It. With Giampiero Alcozer, Florence, Italy
      Sep 19 2025

      We explore the journeys of Italian entrepreneurs. We journey to Italy during peak tourist season to uncover strategies focused on excellence, beauty, and patience for business success. Today, we are learning from Giampiero Alcozer, founder of Alcozer Jewels, Florence, Italy.

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      43 min
    • Perfume, Passion, and the Italian Perfumery Landscape with Sara Phillips Chiapetta
      Aug 26 2025

      Exploring Italian Entrepreneurship and Botanical Perfumery with Sara Phillips Chiapetta on The Honest Field Guide

      In this special episode of the Honest Field Guide podcast, host JinJa Birkenbeuel travels to Italy to dive into the world of Italian entrepreneurship and artistry. This is part three in a five part series!


      Joined by Sara Phillips Chiapetta, an Italian-American entrepreneur and founder of Pante Perfume, JinJa delves into Sara’s journey from working at the U.S. State Department to starting her botanical perfumery in Italy. They discuss the cultural differences in entrepreneurship between the U.S. and Italy, the challenges of creating non-synthetic scents under European regulations, and the deep respect Italians have for craftsmanship and artistic work. Sara shares insights about her creative process, her unique approach to perfumery, and the inspiration she draws from nature. This conversation provides an intimate look at the life of a modern-day artisan and the entrepreneurial spirit thriving in Italy's historic landscapes.

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      56 min
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