Épisodes

  • How to Show Up When Life Feels Heavy: Systems, Automations & the Power Hour Strategy
    Feb 24 2026

    This is for the season where you’re carrying a lot - and still want to lead. We talk grief, tragedy, political divide, and how to show up with honesty and structure. You’ll learn the 5-Step Show Up System inside the Power Hour, plus automations that keep your content moving when your capacity isn’t.

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    15 min
  • Funnels Don’t Scale You - Ecosystems Do (Here’s the Difference)
    Feb 17 2026

    Everyone’s obsessed with building “the perfect funnel”… and then wonders why sales feel inconsistent. In this episode of Half A$$ Hustler®, I break down the real difference between a funnel and a money-making ecosystem - and why an ecosystem creates steadier sales with way less pressure. You’ll learn what to build first, how to connect your offers so people naturally buy the next thing, and how to stop relying on one launch (or one product) to carry your whole business.

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    15 min
  • Pricing That Sells: How to Set Rates Your Money Wiring Can Hold
    Feb 10 2026

    Pricing your services shouldn’t feel like a personality test. In this episode, I break down how to set prices based on the result you create, your delivery model, and the capacity you actually have - so you stop undercharging, discounting, and second-guessing. You’ll learn simple pricing structures, how to package your offer, and what to say when someone has pricing objections.

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    15 min
  • How to stop the feast and famine in business
    Feb 3 2026

    Feast-and-famine in business isn’t a strategy problem - it’s a hustle-and-hide cycle. Learn how to reset your baseline and build consistent momentum.

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    15 min
  • Stop vision boarding. Start integrating.
    Jan 27 2026

    If your vision board hasn’t worked, it’s not you - it’s missing integration. In this episode, I share why most vision boards don’t work - and the simple fix: Vision Integration®️. You’ll learn my 5-step method to turn a vision into real decisions, spot self-sabotage, and update your money blueprint so your actions match what you say you want. If you’ve been told “just act as if” and it felt impossible, this is your bridge.

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    23 min
  • The money mindset shifts that changed my life
    Nov 29 2025

    In this episode, I talk about the real money mindset work and that you are not done until you talk about money like you talk about the weather.

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    18 min
  • Hustle is the Structure for Your Flow
    Nov 6 2023

    Welcome to the Half-Ass Hustler Podcast hosted by Rebeca Lima! This podcast is for entrepreneurs who are ready to break through the old way of doing business, ditch the status quo of working hard to make money, and half-ass their way to 6, multi-6, and 7 figures. This is not about making your life fit into your business, but this is the place for you if you want to expand your strategy, money and mindset and create a business that fits into your life!


    In this episode, Rebeca delves into what it means to “hustle and flow,” and shares her journey of how their approach to business evolved from perfectionism to a balance between the two. Rebeca also gets into leveraging both masculine and feminine energies in business, emphasizing the importance of structures, systems, and processes as the foundation for creative freedom and entrepreneurship. This episode encourages entrepreneurs to find their own unique balance between hustle and flow for sustainable success.


    If you liked this episode, we’d love for you to leave a review and share this episode with a friend. Or if you’re ready to join Rebeca in her Six Figure Society, where strategy meets mindset, just click here! Thanks for listening!




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    16 min
  • Your Little Black Dress Business Strategy
    Mar 15 2023

    Your Little Black Dress Business Strategy

    Welcome to the Half-Ass Hustler Podcast hosted by Rebeca Lima! This podcast is for entrepreneurs who are ready to break through the old way of doing business, ditch the status quo of working hard to make money, and half-ass their way to 6, multi-6, and 7 figures. This is not about making your life fit into your business, but this is the place for you if you want to expand your strategy, money and mindset and create a business that fits into your life!

    In this episode, you will learn what a Little Black Dress Business Strategy is and why it is so important to have. Rebeca also talks about her marketing strategy versus the latest marketing trends, and why you shouldn’t just rely on what’s popular right now. You’ll also hear the difference between mentorship and coaching and how that fits into your business strategy.

    If you want even more, be sure to check out Rebeca’s Six Figure Vision Board Workshop!

    If you liked this episode, we’d love for you to leave a review and share this episode with a friend. Or if you’re ready to join Rebeca in her Six Figure Society, where strategy meets mindset, just click here! Thanks for listening!

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    16 min