You don’t own a business. It owns you. If your company cannot run without you, you do not have freedom. You have a job with a new title.

Alyssa Nolte sits down with Rafael Pinho to challenge one of the biggest myths in entrepreneurship. Many founders say they want growth, scale, and freedom. But they build businesses that depend on them for every decision, every client, every fire drill. That is not leverage. That is burnout waiting to happen.

If you feel stuck in 24/7 mode, this conversation will hit home. If your revenue depends on you being in the room, this episode is for you. It is about rethinking what growth really means and how to build real, transferable value.

Rafael breaks down the difference between market value, business value, and transferable value. Alyssa reflects on the “thrill of the solve” and the quiet pride many entrepreneurs feel when they carry too much. Together, they unpack what it takes to step out of the center and build something that can live beyond you.

Why you should listen:

You will learn how to stop being the bottleneck in your own company. You will understand why delegation is a mindset shift, not just a hiring decision. You will see how tracking numbers and building systems protects your future.

Three key takeaways:

1. If you are solving every problem, you are capping your growth. Delegate the tasks that are not your highest and best use.
2. Build systems and track your numbers. Growth is not a feeling. It is math.
3. Transferable value matters. If your biggest client only stays because of you, your business is fragile.

Resources and people mentioned:

Rafael Pinho on LinkedIn

TD Pine Advisors

Free business growth assessments at tdpineadvisors.com

Connect with Alyssa Nolte:

alyssanolte.substack.com

linkedin.com/in/alyssanolte

This is about rethinking the future of customer relationships by first rethinking the role you play inside your own business.

The future is live. And if you still think digital is safer, cheaper, and smarter… you may be missing what customers actually want.

Dawn Farrow joins Alyssa Nolte to rethink the future of customer relationships through one bold idea: live, in-person experiences are not going away. They are growing. From concerts and festivals to pop-ups and brand events, people crave connection. They want to feel something real. If you sell anything, that matters.

This conversation is for founders, marketers, and leaders who feel stuck in a digital-first world. If you are tired of fighting ad algorithms and rising CAC, this episode will challenge how you think about risk, growth, and loyalty.

Why listen?

Because emotion sells. Because fandom drives revenue. Because your customers want more than clicks.

3 Key Takeaways

1. The experience economy is booming. Live events and in-person experiences are one of the fastest growing industries in the world. People want memories, not more stuff.
2. Fandom creates sales. When people feel connected, they tell others. That social proof can drive real revenue. Dawn shares how strong word of mouth can lift ticket sales by 30 percent.
3. Start small and focus on feeling. You do not need a massive event. A 15-person meetup can work. The real question is simple: how do you want your customers to feel?

Dawn Farrow works across the experience economy, supporting marketers who sell live events, theater, festivals, and immersive experiences. She also runs an in-person conference in London and leads training for experience marketers.

Connect with Dawn Farrow on LinkedIn. Follow On Sale Group on Instagram.

Connect with Alyssa Nolte on LinkedIn. Subscribe to Alyssa Likes to Talk on Substack.

If you care about rethinking how brands build real relationships, this one will stay with you.

Should you own a business someday?

Not someday as a dream… but as a real plan.

Scott Elliott believes every professional should pause at different stages of life and ask one hard question: Does business ownership belong in my future? Alyssa Nolte pushes back, shares her own leap into entrepreneurship, and explores what it really means to build something that can outlast you.

This conversation is about more than side hustles. It is about rethinking the future of customer relationships, income, and legacy. If you have ever felt the itch to start something, this one will hit.

Why listen?

Because most people never stop to ask if they are building a job… or building an asset. Scott and Alyssa unpack the difference between consulting, franchising, and true ownership. They also talk about timing, risk, family, and what freedom actually looks like.

Three key takeaways:

• Ask “why” before you start. If your reason is fast money, stop. Real ownership starts with clarity, not hype.
• Not all businesses are created equal. A consulting gig depends on you. A well-run franchise or service company can run without you.
• The right answer might be no. Scott shares why he often guides people away from franchising if it is not a fit. Good advice is not about pushing deals. It is about long-term success.

If you are climbing the corporate ladder… or quietly dreaming of something else… this episode will challenge you to think bigger.

Resources and People Mentioned:

• Scott Elliott, New Chapter Consulting
• Alison Wood Brooks, author of Talk
• Cisco
• Salesforce
• Amazon Web Services
• Great Clips
• McDonald’s

Connect with Scott Elliott at NewChapter.llc or on LinkedIn.

Connect with Alyssa Nolte on LinkedIn or find her Substack, Alyssa Likes to Talk