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  • Why I'm betting my business and my career on customer experience

    Why I'm betting my business and my career on customer experience
    May 13 2026

    Hi, I'm Dan Williams, and I'm going 'all in' on customer experience.

    I'd like to explain why.

    In this episode I explore why customer experience, not AI, is the real competitive advantage of the future, and how service businesses can escape commoditisation by entering the experience economy.
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    24 min