Épisodes

  • Innovation That Moves the Needle with Omaid Hiwaizi Ep 271 - The Global Discussion
    Jan 23 2026

    Simon Hodgkins speaks with Omaid Hiwaizi on this episode of The Global Discussion. Omaid Hiwaizi has been busy navigating the intersection of creativity, technology, and human behavior. His story, which he shared on The Global Discussion podcast, is shaped by migration, curiosity, and a relentless desire to work on ideas that matter. It is also the story of someone who refuses to view innovation as an abstract notion. For Omaid, technology is valuable only when it moves the needle for real people in the real world.


    00:00 - Introduction to the episode and guest Omaid Hiwaizi

    00:33 - From Iraq to the UK, immigrant story and early life

    01:14 - Maths, avant-garde design at i-D, and starting a first agency at 24

    02:04 - Building HHM and Crayon, then moving into WPP, Sapient, and Blippar

    03:24 - Working on emerging tech and complex propositions at Future Positive

    06:36 - Making complexity compelling, L cells, GLP-1, and consumer storytelling

    12:52 - Lessons from Blippar, Covent Garden AR campaign, and real business KPIs

    24:44 - AI’s true impact, disappearing junior roles, no-code, and careers of the future


    Watch or Listen to The Global Discussion

    Spotify ► https://open.spotify.com/show/3QdMqfz...

    Web ► https://www.theglobaldiscussion.com⁠

    YouTube ► / @theglobaldiscussion

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    41 min
  • Challenger Brands, Standout Stories and Theatre with David Quinn Ep 270 - The Global Discussion
    Jan 9 2026

    David Quinn brings a mix of theatre, advertising insight, and cultural curiosity that feels both refreshing and grounded on this episode of The Global Discussion. As founder and Business Director of Bloom, the Dublin-based creative and strategic agency, David has spent decades helping challenger brands punch above their weight. His work with Brady Family Ham is the example most people know, but the thinking behind it is what really sets the tone for his approach.


    David traced the path that led him from the underground theatre scene in Galway to becoming a respected voice in Irish advertising. The journey is anything but linear, and that is what makes it compelling.


    00:44 - Bloom Advertising and building Brady Family Ham into a market leader

    01:15 - Punchbag Theatre, found spaces, and the origins of "Eclipsed."

    07:23 - Magdalene Laundries, national reaction, and Tommy Tiernan's early days

    08:41 - Founding Bloom, Bloomsday inspiration, and working with challenger brands

    17:18 - How theatre and advertising intersect: big ideas, pitching, and performance

    17:46 - "A Modest Proposal," homelessness, and savage satire in modern Ireland

    26:32 - From cave paintings to AI: the future of media, IAPI, and advice for young creatives


    Watch or Listen to The Global Discussion

    Spotify ► https://open.spotify.com/show/3QdMqfz...

    Web ► https://www.theglobaldiscussion.com⁠

    YouTube ► / @theglobaldiscussion

    Others ► LinkedIn, X, Instagram, and Facebook


    Join the newsletter via the website for updates on new episodes.

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    41 min
  • Ulli
    Dec 6 2025
    40 min
  • Making the Complex Simple for Real Transformation with Amanda Wallace Ep 268 - The Global Discussion
    Nov 27 2025

    Simon Hodgkins catches up with Amanda Wallace on this episode of The Global Discussion. As Director of CDH Consultants Ltd, Amanda brings two decades of executive experience, combining a deep understanding of people with the complex realities of business transformation.00:00 - Introduction to the episode and guest Amanda Wallace02:50 - From “office politics” to stakeholder management05:02 - The speed trap in transformation, resistance, and leadership misalignment08:04 - How Amanda aligns leadership, current state to target state15:14 - Stakeholder mapping, choosing champions, understanding impact and resistance20:33 - Supporting senior leaders, the perfection trap, when to step in or step back25:43 - AI, real data, and the future of leadership and org designWatch or Listen to The Global DiscussionSpotify ► https://open.spotify.com/show/3QdMqfz...Web ► https://www.theglobaldiscussion.com⁠YouTube ► / @theglobaldiscussion Others ► LinkedIn, X, Instagram, and Facebook Join the newsletter via the website for updates on new episodes.

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    28 min
  • Owning Your Story and Building Your Brand, with Charlotte Otter Ep 267 - The Global Discussion
    Nov 21 2025

    Charlotte Otter, a former journalist turned executive coach and founder of Otter Advisory, is in conversation with Host Simon Hodgkins on this episode of The Global Discussion. The topics include leadership, reputation, and what it really means to build trust in a world that never stops changing!

    00:33 - Charlotte's journey, journalism to SAP to Otter Advisory, and change leadership MSc

    04:13 - Why we need new leaders today, the crisis of leadership

    07:35 - Adaptability over command and control, qualities modern leaders need

    10:39 - Reputation equity explained, own your story, and create a record of success

    14:11 - Reputation 360, unlocking executive narratives and a shy CEO case study

    20:43 - The art of storytelling for leaders, details that create connection

    26:52 - Final takeaway: build your reputation on LinkedIn.


    Watch or Listen to The Global Discussion

    Spotify ► https://open.spotify.com/show/3QdMqfz...

    Web ► https://www.theglobaldiscussion.com⁠

    YouTube ► / @theglobaldiscussion

    Others ► LinkedIn, X, Instagram, and Facebook

    Join the newsletter via the website for updates on new episodes

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    29 min
  • AI, Authenticity & the Future of Sales Outreach with Carolina Arroyo Ep 266 - The Global Discussion
    Nov 14 2025

    Carolina Arroyo, the Founder and Managing Director of EC Peasy Communication, joins Host Simon Hodgkins on this episode of The Global Discussion to explore how companies can scale their revenue without expanding headcount.00:35 - EC Peasy mission and services01:39 - From cold calling to smarter outbound systems06:38 - Content that drives sales, 80 percent research, and the 50-30-20 mix12:49 - AI-powered sequencing, email to LinkedIn to warm calls16:11 - Strategic commenting and LinkedIn profile optimization21:03 - Debunking myths about AI agents and why calling still works25:19 - Reverse pitching framework, lead with symptoms before the pitchWatch or Listen to The Global DiscussionSpotify ► https://open.spotify.com/show/3QdMqfz...Web ► https://www.theglobaldiscussion.com⁠YouTube ► / @theglobaldiscussion Others ► LinkedIn, X, Instagram, and Facebook Join the newsletter via the website for updates on new episodes.

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    33 min
  • Why Trust Is a Competitive Advantage with Kim Polley Ep 265 - The Global Discussion
    Nov 7 2025

    Host Simon Hodgkins speaks with Kim Polley, Co-founder of Frontièr Advisory, a firm that helps organizations navigate some of the world's most complex markets.


    Their conversation focused on reputation, trust, and the evolving challenges global businesses face when entering or operating in high-stakes environments.


    00:00 - Introduction to the episode and guest Kim Polley

    00:36 - What is Frontièr Advisory?

    02:04 - Why Trust Matters Now

    02:56 - ESG and the Trust Dividend

    05:01 - AI and Reputation

    08:35 - From License to Operate to License to Belong

    15:35 - Crisis, Community, and Reputation

    22:41 - Misunderstanding Africa


    Listen to The Global Discussion

    • Spotify ► https://open.spotify.com/show/3QdMqfzyvca6EVlEJ80I4n

    • Web ► https://www.theglobaldiscussion.com⁠

    • YouTube ► https://www.youtube.com/@theglobaldiscussion/videos

    • Others ► LinkedIn, X, Instagram, and Facebook


    Join the newsletter via the website for updates on new episodes.

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    34 min
  • From Subway to Pinkberry, Lessons in Marketing with Mays Elansari Ep 264 - The Global Discussion
    Oct 24 2025

    Host Simon Hodgkins speaks with Mays Elansari, a seasoned marketing leader known for her sharp strategic mind, storytelling skills, and ability to bring brands to life across industries and regions. With experience at some of the world’s most recognized names, including McCann Erickson, BBDO, Subway, and Pinkberry, Mays has built a career around balancing creativity with commercial impact. She is also widely recognized in the industry as the “Queen of Events”.


    Mays shared thoughtful insights about marketing leadership, brand building, and the importance of human connection in an increasingly digital world.


    00:00 - Introduction to the episode and guest Mays Elansari

    01:44 - Art and science in marketing, long and short balance

    06:02 - Subway EMEA transformation, alignment, and the why

    08:54 - Queen of Events, networking to insights and impact

    13:41 -Judging top awards, creativity with measurable results

    18:37 - Global to local, Pinkberry case and cultural nuance

    27:22 - The future of engagement, the human element with AI


    Listen to The Global Discussion

    • Spotify ► https://open.spotify.com/show/3QdMqfzyvca6EVlEJ80I4n

    • Web ► https://www.theglobaldiscussion.com⁠

    • YouTube ► https://www.youtube.com/@theglobaldiscussion/videos

    • Others ► LinkedIn, X, Instagram, and Facebook


    Join the newsletter via the website for updates on new episodes.

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    24 min