Most businesses don’t struggle because of bad marketing. They struggle because the experience doesn’t work.In this episode of the GSD Show, Mike Arce sits down with Joe Polish, founder of Genius Network and one of the most respected minds in direct response marketing and relationship-driven growth. Joe has spent decades helping entrepreneurs build businesses that grow through results, referrals, and reputation instead of louder promotion.

Joe breaks down why scaling too early multiplies problems, how most companies confuse standards with selling points, and why customers only talk about businesses that exceed expectations. This conversation reframes growth around outcomes, experience, and trust instead of tactics. This episode is for operators, founders, and business owners who are tired of pushing harder for diminishing returns and want growth because the business actually works.

Chapters

(00:00) Introduction

(03:10) From Carpet Cleaner to Genius Network

(07:42) Why Marketing Fails When the Experience Is Broken

(12:58) Standards vs Selling Points

(18:21) Why Scaling Too Early Destroys Trust

(23:44) Six Flags vs Disney: A Case Study in Experience

(29:14) The Happy Client Experience Explained

(34:02) Why Referrals Only Happen When Results Are Real

(39:18) Stop Trying to Promote Garbage

(44:41) What If You Only Got Paid After Results

(50:56) Engineering Outcomes Instead of Ads

(56:34) How Growth Becomes Easy When the Business Works

What part of your business experience needs fixing before you spend another dollar on marketing?

Leave your answer in the comments.

DM me GSD on Instagram to learn more about working with me: https://www.instagram.com/mikearcelive

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Connect with me

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Connect with Joe:

Listen to the Joe Polish Show: https://www.thejoepolishshow.com/

Website: https://joepolish.com/

Instagram: https://www.instagram.com/joepolish/

Facebook: https://www.facebook.com/jpolish/

X: https://x.com/JoePolish

Every sales objection you hear is predictable. If you know what to listen for, you can spot it long before it ever comes up. In this episode of the GSD Show, Mike Arce sits down with Cole Gordon, founder and CEO of Closer.io. Cole has trained and advised thousands of closers, sales managers and one of the most respected sales trainers in the high-ticket space. Cole discusses the seven limiting beliefs that sit underneath every objection, why the best sales calls feel consultative instead of pushy, and how resistance gets created accidentally. This episode is for operators, founders, and sales leaders who want cleaner closes, fewer stalls, less ghosting, and conversations that convert without pressure. When beliefs are aligned early, the close becomes logistics.

Chapters

(00:00) Introduction

(03:10) Why Salespeople Lose Control of the Call Early

(07:42) The Moment Prospects Stop Listening

(12:58) Why Talking About the Product Creates Resistance

(18:21) Objection Handling vs Objection Prevention

(23:44) The First Belief Every Sale Depends On

(28:36) How Doubt Shows Up Before Objections

(34:02) The Real Reason Price Comes Up Too Early

(39:18) Why Pushing Harder Makes Sales Worse

(44:41) The Seven Beliefs Behind Every Objection

(50:56) How Belief Gaps Create Ghosting and Stalls

(56:34) When the Close Becomes Simple Logistics

Which of the 7 beliefs do you see stopping your prospects most often right now? Leave your answer in the comments.

DM me GSD on Instagram to learn more about working with me: https://www.instagram.com/mikearcelive

Book a Call with My Team → https://go.gsdcompany.com/book-a-call-form-page

Get My Book → https://thestandardisyou.com

Subscribe to My Newsletter → https://mikearce.me

Connect with me

Instagram: https://www.instagram.com/mikearcelive/?hl=en

Facebook: https://www.facebook.com/mikearcelive/

X: https://x.com/mikearcelive

Connect with Cole:

Website: https://closers.io

Instagram: https://www.instagram.com/colethomasgordon/?hl=en

Facebook: https://www.facebook.com/closersintoleaders/

X: https://x.com/realcolegordon?lang=en

Facebook: https://www.facebook.com/media/set/?vanity=closersintoleaders&set=a.608006997557588

This business was making $360k a year and made a $1.5M growth move in 18 minutes. Not by selling more. Not by marketing harder. By fixing one overlooked number. In this episode of the GSD Show, Mike Arce breaks down a real client case where a simple shift in retention completely changed the financial trajectory of the business. Using live math and clear CEO logic, Mike shows how focusing on churn instead of new sales turned average growth into exponential leverage. If you want to understand how high-level operators make decisions that compound instead of stall, this episode gives you the exact thinking behind it.

Chapters

(00:00) Introduction

(00:46) Why This Business Was Stuck at $360K

(01:26) The Hidden Problem Most Owners Miss

(02:39) How Churn Cancels Growth

(03:22) The Simple Formula That Changed Everything

(04:46) Turning Retention Into Revenue

(06:08) Why New Sales Were the Wrong Focus

(07:23) The Compounding Effect of One Fix

(08:13) When the Decision Finally Clicked

(09:12) Why Numbers Are the Language of Business

Have you ever had a single insight change the entire trajectory of your business? Leave your answer in the comments

DM me GSD on Instagram to learn more about working with me: https://www.instagram.com/mikearcelive

Book a Call with My Team → https://go.gsdcompany.com/book-a-call-form-page

Get My Book → https://thestandardisyou.com

Subscribe to My Newsletter → https://mikearce.me

Connect with me

Instagram: https://www.instagram.com/mikearcelive/?hl=en

Facebook: https://www.facebook.com/mikearcelive/

X: https://x.com/mikearcelive

The difference between businesses that scale and those that stall isn’t effort or strategy. It’s customer clarity. In this episode of the GSD Show, Mike Arce sits down with Kaelin Poulin, former founder of Lady Boss, a brand that scaled to over 700,000 customers. Kaelin breaks down how deep customer understanding is built long before ads, funnels, or launches through real conversations, lived experience, and listening to exact customer language. This episode shows operators how true customer clarity turns marketing into leverage, storytelling into conversion, and growth into something repeatable instead of unpredictable.

Chapters

Chapters

(00:00) Introduction

(02:50) What Is Lady Boss?

(08:45) Getting Involved with Click Funnel

(14:54) Customer Outlook

(18:43) Why Stories Outperform Tips

(22:29) Number 1 Rule for Making Content

(27:02) The Pain and Dream Framework Explained

(34:06) Turning Customer Language Into Scalable Marketing

(40:18) Building Ecosystems, Not Just Products

Are you building your business based on customer conversations or assumptions? Leave your answer in the comments.

DM me GSD on Instagram to learn more about working with me: https://www.instagram.com/mikearcelive

Book a Call with My Team → https://go.gsdcompany.com/book-a-call-form-page

Get My Book → https://thestandardisyou.com

Subscribe to My Newsletter → https://mikearce.me

Connect with me

Instagram: https://www.instagram.com/mikearcelive/?hl=en

Facebook: https://www.facebook.com/mikearcelive/

X: https://x.com/mikearcelive

Connect With Kaelin

Instagram: https://www.instagram.com/kaelinpoulin/?hl=en

Facebook: https://www.facebook.com/KaelinTPoulin/

YouTube: https://www.youtube.com/@UC_Qut-ONhFUkKzUsjuO9eeg

Most business advice fails not because it is bad, but because it is applied without the right thinking. In this episode of the GSD Show, Mike Arce breaks down why copying strategies, tools, and tactics almost always leads to frustration. Using clear analogies and real operator examples, Mike explains how principle-based thinking creates better decisions across marketing, sales, retention, and leadership. This episode is for business owners who are tired of chasing best practices and want a framework for thinking that actually transfers across industries, stages, and seasons of growth. If you want advice to finally work for your business instead of against it, this episode shows you the shift that makes everything else easier.

Chapters

(00:00) Introduction

(01:20) The Wrong Question Entrepreneurs Keep Asking

(03:10) The Marriage Analogy That Explains Everything

(04:30) “What Do You Do?” vs. “How Do You Think?”

(06:05) Why Copying Tactics Fails in Marketing and Sales

(07:45) Assets, Context, and Decision Filters

(09:15) Principle-Based Thinking vs. Best Practices

(10:55) How to Ask Better Questions Going Forward

What is one area of your business where copying tactics has not worked for you? Leave your answer in the comments.

DM me GSD on Instagram to learn more about working with me: https://www.instagram.com/mikearcelive

Book a Call with My Team → https://go.gsdcompany.com/book-a-call-form-page

Get My Book → https://thestandardisyou.com

Subscribe to My Newsletter → https://mikearce.me

Connect with me

Instagram: https://www.instagram.com/mikearcelive/?hl=en

Facebook: https://www.facebook.com/mikearcelive/

X: https://x.com/mikearcelive

Most business owners are active on social media but see little to no return because they focus on the wrong inputs. In this episode of the GSD Show, Mike Arce sits down with Daniel Iles, a social media strategist who has generated millions of views and helped professionals turn content into real business leverage. Daniel breaks down how platforms actually reward content, why most creators waste time chasing tactics, and how operators should think about content if the goal is authority, leads, and long-term growth. This conversation is for business owners who want social media to work as a system, not a guessing game.

Chapters

(00:00) Introduction

(03:05) What Actually Makes Content Work

(07:12) Authority Before Attention

(11:53) Why Short-Form Works for Busy Operators

(17:21) The Biggest Mistakes Professionals Make

(24:56) Building Content That Converts

(32:18) Playing the Long Game on Social Media

DM me GSD on Instagram to learn more about working with me: https://www.instagram.com/mikearcelive

Book a Call with My Team → https://go.gsdcompany.com/book-a-call-form-page

Get My Book → https://thestandardisyou.com

Subscribe to My Newsletter → https://mikearce.me

Connect with me

Instagram: https://www.instagram.com/mikearcelive/?hl=en

Facebook: https://www.facebook.com/mikearcelive/

X: https://x.com/mikearcelive

Connect with Daniel

Instagram: https://www.instagram.com/daniel_iles/

Facebook: https://www.facebook.com/DanielIlesFB/

TikTok: https://www.tiktok.com/@daniel_iles?lang=en

YouTube: https://www.youtube.com/c/DanielIles

Website: https://www.viralcoach.com/

Join the FREE viral coaching program → https://www.skool.com/@danieliles

Most sales problems do not show up at the close. They are created much earlier by how conversations are led, how trust is built, and how pressure is handled. In this episode of the GSD Show, Mike Arce sits down with Jeremy Miner, a sales trainer who has worked with hundreds of thousands of sales professionals across industries, to break down why scripts collapse under real-world pressure and why objections are usually a leadership and system failure, not a persuasion problem. This conversation reframes sales as a trust system built upstream through tonality, psychology, and clarity, giving operators a way to create consistent results without relying on talent or guesswork.

Chapters

(00:00) Introduction

(05:36) Shifting Buyers From Price to Results

(09:18) Disarming the Guard: Tonality + Psychology

(12:18) Bad Sales vs. Collaborative Sales

(15:19) Can Anyone Sell? Vehicle, Desire, Skill

(25:06) Tonality Coaching: Curious, Concerned, Playful

(31:07) Identity Framing and Decisive Buyers

(39:11) The “Buying Assistant” Mindset

(47:32) Dabbling vs. Mastery in Sales

Connect with Jeremy

Instagram: https://www.instagram.com/jeremyleeminer/

LinkedIn: https://www.linkedin.com/in/jeremyleeminer/

Facebook: https://www.facebook.com/jeremy.miner.52

Listen to the Next Level Podcast

YouTube: https://www.youtube.com/⁨@JeremyMinerPodcast⁩

Apple: https://podcasts.apple.com/si/podcast/next-level-podcast-with-jeremy-miner/id1534365100

Spotify: https://open.spotify.com/show/2kNDyUR7fz9SqBr9iGwfwV

Book a call with my team→https://go.gsdcompany.com/book-a-call-form-page

Subscribe to My Newsletter for weekly lessons→ https://mikearce.me/

Get my book→ https://thestandardisyou.com/

Connect with me

Instagram:https://www.instagram.com/mikearcelive/?hl=en

Facebook: https://www.facebook.com/mikearcelive/

X:https://x.com/mikearcelive

You can hire more people, pay higher salaries, and still feel stuck if your leadership fundamentals are wrong. In this episode of the GSD Show, Mike Arce breaks down why “I can’t find good people” is usually not a talent problem but a leadership and empowerment problem. He explains the difference between delegation and empowerment and why hiring for cost instead of competence forces micromanagement. This episode reframes what real leadership looks like and gives you a clear standard for building a team that can actually grow the company without you.

Chapters

(00:00) Introduction

(00:19) Delegation vs. Empowerment

(01:11) The “I’ll Just Do It Myself” Trap

(02:19) It Is Not a People Problem

(02:35) Build a Team That Can Grow the Company

(03:33) Hiring for Cost vs. Leverage

(04:15) The 70 Percent Rule for Letting Go

(06:54) The One Line to Remember

What role in your business have you struggled the most to hire for? Leave your answer in the comments