Couverture de The GROWTH GAME by Drimify

The GROWTH GAME by Drimify

The GROWTH GAME by Drimify

De : Damien Roux
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 Entrepreneurship, Business, Digital Marketing, eCommerce, Growth and Gamification by Drimify. The platform to easily create Gamification experiences, Marketing Games and Serious Games. Engage your audience. Reach your goals. Try the demos on Drimify.com© 2023 Direction Economie Management et direction Marketing et ventes
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    Épisodes
    • A Cookiepocalypse Survival Guide | Jeff Greenfield on the imminent "Cookie Collapse"

      A Cookiepocalypse Survival Guide | Jeff Greenfield on the imminent "Cookie Collapse"
      Mar 5 2024
      The GROWTH GAME on YouTube: https://www.youtube.com/channel/UCwGT4tQ1dhpHiujT3NCryyQ?sub_confirmation=1
      With the long-feared cookie collapse now imminent, how are you planning to shift gears in your marketing strategy? Join us as we chat with attribution aficionado and serial entrepreneur, Jeff Greenfield. Among some broader insights from his impressive career, we talk specifically about a renaissance of classic, or "old school" marketing techniques as we look to ween ourselves off our dependence on data. If you're tooling up to face down the wastelands of the "Cookiepocalypse," consider this an essential port of call.

      Check out Jeff's attribution certification programme here: https://provalytics.com/attribution-certification/

      #cookiecollapse #cookies #marketingstrategy #cookiecollapse #marketingdigital #adtech #attribution #entrepreneurship #datacollection #gamification #gamificationsuperpowers #podcast

      CHAPTERS
      0:00 Attribution
      7:30 How we got addicted to data
      10:20 The job of marketing
      17:50 Schrodinger's Startup
      25:05 The cookie collapse
      32:20 A return to classic marketing
      34:30 Gamification in the new arena of marketing
      35:50 Macaroon or Maca-ruin?
      40:35 Final insights

      GAMIFICATION TO CHANGE THE WORLD
      Everyone loves to play. It's part of human nature.
      At Drimify, play means pushing the limits of creativity and innovation.
      Our goal is to give people anywhere the power to create supercharged gamification experiences for any audience, age group or sector - without the need for coding skills. The Drimify platform enables anyone to gamify communications in a way that aligns with our core values and reflects who we are: innovative, driven, responsible and always approachable.
      Playful experiences break down borders and allow us to connect with one another in a positive and meaningful way. Wherever you are in the world and wherever games may take us in the future, Drimify is by your side.
      Take gamification superpowers into your own hands to level up your goals.
      #GamificationSuperpowers


      TRY THE DEMOS → https://drimify.com/en/apps/

      FOLLOW US ON SOCIAL MEDIA → https://linktr.ee/drimify_com


      OUR FAVORITE GEAR → https://kit.co/Drimify/drimify-s-favorite-gear
      Disclaimer - Some of the links in our video description are affiliate links, which means we will make a small commission if you click them and make a qualifying purchase, at no extra cost to you :)
      Thanks for your support!

      See you soon on Drimify → https://drimify
      Afficher plus Afficher moins
      50 min
    • How you turn clicks into customers | Conversion rate optimisation (CRO) with Will Laurenson

      How you turn clicks into customers | Conversion rate optimisation (CRO) with Will Laurenson
      Dec 21 2023
      The GROWTH GAME on YouTube: https://www.youtube.com/channel/UCwGT4tQ1dhpHiujT3NCryyQ?sub_confirmation=1
      Are you looking for ways to boost conversions for your eCommerce site? Join us as we chat with Will Laurenson, the CEO and lead consultant behind Customers Who Click, to go on a deep dive of Conversion Rate Optimisation (CRO). Amongst other high-level insights, discover the processes behind enhancing user journeys, and the methods behind tailoring CRO strategies for different eCommerce businesses. Think you already know CRO? Think again.

      To find out more about conversion rate optimisation, visit: https://www.customerswhoclick.com

      #eCommerceInsights #CRO #ConversionRateOptimisation #OnlineSalesGrowth #DigitalMarketingTips #SalesConversion #BusinessGrowthHacks #eCommerceSolutions #OnlineRetail #eCommerceTrends #CustomerRetention #ECommerceSuccess #Gamification #podcast

      CHAPTERS
      0:00 What is conversion rate optimisation?
      8:10 Will's journey into CRO
      15:55 Demonstrating value to customers
      18:53 The points at which businesses invest in CRO
      22:20 First considerations in a CRO analysis
      26:40 Important questions when devising a strategy
      29:00 The importance of testing
      35:40 Gamification for conversions
      37:50 The future of user engagement
      38:45 Focusing on more than just conversion


      GAMIFICATION TO CHANGE THE WORLD
      Everyone loves to play. It's part of human nature.
      At Drimify, play means pushing the limits of creativity and innovation.
      Our goal is to give people anywhere the power to create supercharged gamification experiences for any audience, age group or sector - without the need for coding skills. The Drimify platform enables anyone to gamify communications in a way that aligns with our core values and reflects who we are: innovative, driven, responsible and always approachable.
      Playful experiences break down borders and allow us to connect with one another in a positive and meaningful way. Wherever you are in the world and wherever games may take us in the future, Drimify is by your side.
      Take gamification superpowers into your own hands to level up your goals.
      #GamificationSuperpowers


      TRY THE DEMOS → https://drimify.com/en/apps/

      FOLLOW US ON SOCIAL MEDIA → https://linktr.ee/drimify_com


      OUR FAVORITE GEAR → https://kit.co/Drimify/drimify-s-favorite-gear
      Disclaimer - Some of the links in our video description are affiliate links, which means we will make a small commission if you click them and make a qualifying purchase, at no extra cost to you :)
      Thanks for your support!

      See you soon on Drimify → https://drimify
      Afficher plus Afficher moins
      46 min
    • What are Serious Games? How to level up training and education with gamification

      What are Serious Games? How to level up training and education with gamification
      Jul 12 2023
      The GROWTH GAME on YouTube: https://www.youtube.com/channel/UCwGT4tQ1dhpHiujT3NCryyQ?sub_confirmation=1
      Join Damien and Chris as they explore the world of serious games: from origins, definitions, and benefits, to their use in healthcare, education, training, and recruitment. Serious games trigger emotions and drive engagement, making them effective tools to encourage desired behaviours, improve skills, and enhance learning. Don't miss this discussion about how gamification and serious games can benefit your business.

      To learn more about serious games: https://drimify.com/en/solutions/serious-games

      #SeriousGames #Gamification #Training #Healthcare #Education #Elearning #SkillsDevelopment #Innovation #Engagement #HumanResources #Recruitment #WorkforceDevelopment #LearningAndDevelopment #OnlineTraining #DigitalLearning #EmployeeEngagement #podcast

      CHAPTERS
      00:00 Introduction to Serious Games
      00:20 Definition of Serious Games
      02:57 Origins of Serious Games
      06:28 Benefits of Serious Games
      07:26 Gamification and Serious Games are triggering emotions
      15:24 Using Serious Games in Healthcare
      20:17 Long-term serious game training strategies bring the best results
      21:51 Identifying Talent in Big Corporations
      25:10 Serious Games for Education
      29:56 Serious Games Recap
      32:21 Building Your Own Experiences: First Steps


      GAMIFICATION TO CHANGE THE WORLD
      Everyone loves to play. It's part of human nature.
      At Drimify, play means pushing the limits of creativity and innovation.
      Our goal is to give people anywhere the power to create supercharged gamification experiences for any audience, age group or sector - without the need for coding skills. The Drimify platform enables anyone to gamify communications in a way that aligns with our core values and reflects who we are: innovative, driven, responsible and always approachable.
      Playful experiences break down borders and allow us to connect with one another in a positive and meaningful way. Wherever you are in the world and wherever games may take us in the future, Drimify is by your side.
      Take gamification superpowers into your own hands to level up your goals.
      #GamificationSuperpowers


      TRY THE DEMOS → https://drimify.com/en/apps/

      FOLLOW US ON SOCIAL MEDIA → https://linktr.ee/drimify_com


      OUR FAVORITE GEAR → https://kit.co/Drimify/drimify-s-favorite-gear
      Disclaimer - Some of the links in our video description are affiliate links, which means we will make a small commission if you click them and make a qualifying purchase, at no extra cost to you :)
      Thanks for your support!

      See you soon on Drimify → https://drimify
      Afficher plus Afficher moins
      36 min
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