Let me say something that might make some people uncomfortable.

By 2026, information will be worthless.

Not because it is bad. But because it is everywhere.

AI can now generate frameworks, captions, business plans, funnels, scripts, emails, and entire brand strategies in seconds. The barrier to creating content has collapsed.

So if your personal brand or business is built purely on what you know, you are about to feel invisible.

Because knowledge is no longer scarce. Humanity is.

And that is what this podcast episode dives into...

Thanks for supporting The Flow Lane with Emma Maidment
If you like the show be sure to leave us a 5 star rating and review.
Share this episode on your social media stories and be sure to tag @emmamaidment_ and @flowstatescollective
If you'd like to suggest a guest, sponsor the show or send some feedback email me at emma@emmamaidment.com
Flow on friends,
Em x

Ps - Click here to apply for the 1% club

Why are women so unwell? And what if balance really is B.S.?

In this raw and expansive conversation, I sit down with Felicity Harley, one of Australia’s most influential voices in women’s media and wellness, to unpack what’s really going on beneath the surface.

We explore:

• The unspoken pressures women carry in motherhood, business, and health
• Why the wellness industry might be failing the very women it’s meant to serve
• Felicity’s Radical Sabbatical and how stepping back can be the most powerful step forward
• What she’s learned from 800+ expert interviews — and what’s missing in the narrative
• Her next chapter: a bold new book and podcast redefining wellness for women in midlife

If you’re feeling stretched, burned out, or stuck in the shoulds - this conversation is for you.

You can take the Radical Sabbatical quiz here...

And follow Felicity on socials here

To apply for the 1% Club click here

Thanks for supporting The Flow Lane with Emma Maidment
If you like the show be sure to leave us a 5 star rating and review.
Share this episode on your social media stories and be sure to tag @emmamaidment_ and @flowstatescollective
If you'd like to suggest a guest, sponsor the show or send some feedback email me at emma@emmamaidment.com
Flow on friends,
Em x

Ps - Click here to apply for the 1% club

You’ve mastered your craft - now it’s time to master the business behind it.

In this episode, Emma shares the powerful shift every fitness and wellness professional must make to move from trading time for money into scalable impact and freedom.

You’ll learn how to:

• Recognise when you’ve hit the “practitioner plateau”
• Reclaim your energy by systemising your genius
• Build a business that runs even when you’re not in the room
• Step into your next evolution as a CEO

If you’re ready to scale your purpose without losing your peace, this conversation will show you exactly how to build a business that supports your life - not consumes it.

✨ Ready to step into CEO energy? Book your Soulful Strategy Session or explore Flow OS for automated growth.

Thanks for supporting The Flow Lane with Emma Maidment
If you like the show be sure to leave us a 5 star rating and review.
Share this episode on your social media stories and be sure to tag @emmamaidment_ and @flowstatescollective
If you'd like to suggest a guest, sponsor the show or send some feedback email me at emma@emmamaidment.com
Flow on friends,
Em x

Ps - Click here to apply for the 1% club

What happens when you're called to walk a path that challenges the status quo - not just in how you earn, but in how you exist?

In this powerful conversation, I sit down with Abbey Rose aka The Spiritual Accountant - a mentor, speaker, and creator who’s known for her bold presence and unshakable devotion to truth.
While her work often dives deep into money, wealth, and sovereignty, today we went somewhere even more personal…

We explored what it really means to:

• Live in alignment with your dharma
• Let go of old identities, expectations, and systems
• Hold your truth when others don’t understand it
• Redefine wealth through the lens of integrity and embodiment

This episode is for the woman who knows she's here to do life differently.
To make money with meaning.
To speak when it’s inconvenient.
To live a life rooted in why - not just how.

Press play and get ready to feel seen.

For more on Abbey you can connect with her here

To apply for the 1% Club click here

Thanks for supporting The Flow Lane with Emma Maidment
If you like the show be sure to leave us a 5 star rating and review.
Share this episode on your social media stories and be sure to tag @emmamaidment_ and @flowstatescollective
If you'd like to suggest a guest, sponsor the show or send some feedback email me at emma@emmamaidment.com
Flow on friends,
Em x

Ps - Click here to apply for the 1% club

Most people think personal branding is about gaining more followers. But here’s the truth: followers don’t build legacies - community does.

In this solo episode, Emma pulls back the curtain on what it really takes to create a brand that sparks belonging, connection, and movements that last.

She shares her personal journey - from hiding her voice as a PR manager to sharing one vulnerable story that went viral in 8 languages and the lessons that changed everything.

You’ll discover:
✨ Why authenticity builds trust (and trust is the true currency of community)
✨ How to attract aligned humans who become clients, collaborators, and advocates
✨ The shift from visibility to belonging — and how that’s the foundation of movements that last

If you’ve ever felt stuck chasing followers, this episode will show you how to build something far more powerful: a brand that people don’t just follow, but belong to.

Thanks for supporting The Flow Lane with Emma Maidment
If you like the show be sure to leave us a 5 star rating and review.
Share this episode on your social media stories and be sure to tag @emmamaidment_ and @flowstatescollective
If you'd like to suggest a guest, sponsor the show or send some feedback email me at emma@emmamaidment.com
Flow on friends,
Em x

Ps - Click here to apply for the 1% club

In this heart-opening and deeply practical episode, Emma sits down with relationship coach and fatherhood guide Tully O’Connor to explore what it really means to be a modern man, partner, and parent.

Together, they unpack the often-unspoken shifts that happen after children, from postpartum intimacy and emotional labor to tag-team parenting and balancing two entrepreneurial visions under one roof.

Tully shares wisdom on:

• Redefining masculinity beyond the provider role
• Navigating sex and connection after kids
• Building a family structure that supports both purpose and presence
• How nervous system regulation plays a role in relationships
• What it means to lead with love in business, fatherhood, and beyond

If you’re curious about what a conscious partnership looks like in real life, or craving more intimacy, structure, and soul in your own family, this conversation will feel like both a mirror and a guide.

Tully O’Connor is a relationship coach, speaker, and founder of Liberating Love and Thriving in Fatherhood. His work helps men and couples cultivate emotional leadership, intimacy, and spiritual resilience through embodiment and nervous system regulation. As a partner, father, and entrepreneur, Tully brings grounded, real-world experience to the journey of conscious family building, helping others lead from the inside out.

Find more of Tully’s work at:
🌐 www.tullyoconnor.com
📸 @tullyoconnor

To apply for the 1% Club click here

Thanks for supporting The Flow Lane with Emma Maidment
If you like the show be sure to leave us a 5 star rating and review.
Share this episode on your social media stories and be sure to tag @emmamaidment_ and @flowstatescollective
If you'd like to suggest a guest, sponsor the show or send some feedback email me at emma@emmamaidment.com
Flow on friends,
Em x

Ps - Click here to apply for the 1% club

The Shift That Changed How I Sell (and Why You’re Leaving Money & Impact on the Table)

Do you avoid selling because you’re scared of sounding pushy or 'too salesy'? You’re not alone and it’s costing you money, clients, and impact.

In this episode, I share the exact mindset shift that changed everything for me: selling isn’t about convincing, it’s about serving. When you learn how to sell authentically, you stop leaving opportunities on the table and start creating the freedom-based business you really want.

You’ll learn my simple 3-step framework for selling with ease:
1️⃣ Detach from the outcome (no more needy energy).
2️⃣ Focus on the transformation, not the transaction.
3️⃣ Make it about them, not you.

If you’re ready to attract aligned clients, grow your income, and finally feel confident selling your offers - this episode will show you how to sell without being salesy, and why shifting your mindset around sales is the key to scaling your business and impact.

When you're ready to create your own personal strategy and grow your business, join me for a soulful strategy session.

Thanks for supporting The Flow Lane with Emma Maidment
If you like the show be sure to leave us a 5 star rating and review.
Share this episode on your social media stories and be sure to tag @emmamaidment_ and @flowstatescollective
If you'd like to suggest a guest, sponsor the show or send some feedback email me at emma@emmamaidment.com
Flow on friends,
Em x

Ps - Click here to apply for the 1% club

In this solo episode, I’m pulling back the curtain on the season of my life where I said yes to everything, clients, collabs, DMs, last-minute requests.. because I thought that’s what success required. Spoiler alert: it wasn’t.

If you’ve ever felt stretched thin, overwhelmed by your own calendar, or resentful of the business you built... this one’s for you.

We’ll dive into:

✨ Why boundaries aren’t about walls, they’re about leadership
✨ How to calculate your Energetic ROI (and why it matters more than money)
✨ The 3 filters I now use before saying yes to anything
✨ A story about walking away from a 'big opportunity' that led to something so much better

This isn’t about doing less for the sake of it, it’s about doing what actually matters, with energy that’s fully behind it.

🎧 Tune in and let’s shift from burnout to clarity, from scattered to strategic.

🧭 And if you’re ready to build a business that honours your energy and your values, you’ll want to hear the invite at the end.

→Click here to book your Soulful Strategy Session

Because every yes is a no to something else.
Let’s make sure you’re saying yes to what actually matters.

Thanks for supporting The Flow Lane with Emma Maidment
If you like the show be sure to leave us a 5 star rating and review.
Share this episode on your social media stories and be sure to tag @emmamaidment_ and @flowstatescollective
If you'd like to suggest a guest, sponsor the show or send some feedback email me at emma@emmamaidment.com
Flow on friends,
Em x

Ps - Click here to apply for the 1% club