In today's episode, Colin breaks down the concepts of really understanding your target market and customers through research, and forecasting what you can actually afford to spend to acquire a new customer by using "back of the napkin" math.

On today's episode, Colin is going to breakdown what the "secret" to successful advertising is. You'll soon realize that this "secret" isn't really a secret at all, but it's an incredibly powerful tool you can start applying to your marketing today.

In today's episode, Colin is going to break down some of the concepts in the book "scientific advertising" and how you can start to think about (and implement) those principles into your business to help attract new customers and put your marketing systems in the best position to generate a positive ROI and have positive new customer experiences long term.

In this first podcast episode, Colin is going to break down who he is, who this podcast is for, and what to expect in future episodes. Jump in and listen!