The Expansion Enigma: What No One Tells You About Growing Into New Markets
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The Expansion Enigma: What No One Tells You About Growing Into New Markets
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Ben and Wade unpack the realities of expanding a small business into new cities and why growth almost never goes the way you expect. They talk through why expansion looks exciting on paper, what actually transfers well between locations, what almost never does, and how different markets force you to rethink marketing, pricing, hiring, and leadership.
They share real world lessons from launching into multiple Texas cities and beyond, including why culture tends to travel, why marketing strategies must adapt, how hiring the wrong person can stall an entire market, and how to live in the tension between trusting your process and staying flexible.
This episode is an honest look at the humility, exhaustion, and problem solving required to scale, along with practical frameworks for deciding when to push forward, when to adapt, and how to keep perspective when growth feels harder than expected.
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