In today's episode, Tessa dives deep into "The Evergreen Advantage," a strategic approach that can boost your sales consistently in-between product or service launches.

Tessa introduces the concept of The Evergreen Advantage, highlighting its importance in maintaining a consistent revenue stream beyond launches.

Tessa breaks down the five key stages of the Evergreen system, emphasizing the importance of planning and strategy.

• Stage 1 - Setting Sales Goals: Start by defining how many sales you want to achieve in a given month.
• Stage 2 - Audience Reach: Determine how many people need to see your offer to meet your sales goal.
• Stage 3 - Attraction Methods: Choose the attraction method that suits your business.

Tessa emphasizes the significance of building connections with your audience, which is crucial for success in an evergreen system.

Learn how to identify the 10% of your audience ready to buy now, and understand the four segments within your audience.

Discover the power of creating your own uncontested market space and the benefits it brings to your business.

Understand the role of innovation in serving your dream clients and continuously satisfying their evolving needs.

Tessa explains how a lead scoring system can help identify and prioritize potential clients within different audience segments.

Learn how an evergreen system allows you to diversify your income sources for greater resilience.

Explore the importance of consistent and valuable content to engage your audience over time.

Understand how automation plays a crucial role in nurturing leads and converting them into clients 24/7.

Discover the significance of retaining and upselling to existing clients for steady revenue.

Learn how to keep your evergreen system dynamic and effective through ongoing testing and optimization.

Don’t miss this jam packed episode as Tessa discusses the possibility of combining the Evergreen Advantage with launches for maximum impact.

This episode is pure GOLD!