Should your small business have a podcast?

In this episode of the Erewash Sound Business Show, podcast producer Pete Allen of Carrotcruncher Media explains why podcasting has become such a powerful tool for small businesses — and reasons why it might be better to be a guest on other's podcasts instead. We explore how podcasts build trust faster than social media, why long-form audio converts listeners into customers, and what it really takes to make a podcast work as a long-term marketing strategy.

If you’re considering starting a podcast, or wondering whether being a guest might be a better fit, this episode will help you decide before you invest your time or money.

You can find more information on all our interviews on our socials: we are @Erewashsound on all platforms and on our website. And if you would like to be a guest on THIS podcast, we want to hear from you. If you own a business anywhere in Erewash then get in touch by emailing hello@erewashsound.com.