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Most founders don’t fail because they lack talent...they fail because they built the wrong thing.

In this episode, Bradley Hawkins gives you a reality check for spotting “smart ideas” vs real problems people will pay to solve.

📌More on what's covered in this episode:

• The difference between clever ideas and real customer problems
• How to identify underserved markets with hidden opportunity
• The pre-build conversations that prevent expensive mistakes
• A framework for pressure-testing whether an offer is launch-ready
• How to think about AI without chasing hype
• Leadership clarity, curiosity, and decision-making under founder pressure
• Cybersecurity risks founders underestimate—and the simplest habit to start with
• The story and message behind Unshakable Life

Bradley Hawkins is a business leader, author, and entrepreneur who has spent his career building companies in cybersecurity, event hospitality, energy, and other investment ventures. He leads with a mix of curiosity, faith, and practical strategy, which shows up in both his work and writing.

📚Unshakeable Life: Living A Life Of Purpose, Abundance, and Eternal Impact by Bradley Hawkins, Authors on a mission et al.

🌐For more on Brad’s work: unshakeablelife.com

**Want to be a guest on The Entrepreneur’s Kitchen ? Send Priscilla Shumba a message on PodMatch **

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If you’re exhausted, doing “all the things,” and the money still isn’t moving…the great news is you don’t need more discipline. The insightful news: you need a better design.

📌What’s covered in this founder mindset reset episode:

• The hidden emotional cost of working hard while results stay quiet
• Why entrepreneurship breaks the “clock in = get paid” belief system
• The difference between high effort and high-leverage work
• How founders accidentally train themselves into resistance, avoidance, and burnout
• The mindset shift from “work harder” to “design better”
• What “CEO mode” actually looks like when you’re hesitant to invite people into your offer
• A simple way to structure your day so your calendar reflects revenue priorities
• A reflection question to help you identify one non-negotiable action that moves the needle

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If your business results are inconsistent, this episode hits on the real issues of entrepreneurship:

• execution,
• micro-corrections,
• and the decision rules that keep you from blowing up your business.

Our special guest is Bob Campana, a California-based serial entrepreneur with over 40 years of experience building successful ventures across hospitality, travel, real estate, and aviation.

He’s the author of Don’t Look Down! The Improbable Adventures and Battle-Tested Lessons of a Serial Entrepreneur: a candid look at the grit and resilience behind four decades of business-building.

From hot tub manufacturing to creating Redwood Café, one of Modesto’s most beloved spots, and now leading Redwood Café Tours across Europe, Asia, and Oceania, Bob’s story is a masterclass in adaptability and optimism.

He continues to expand into real estate and aircraft leasing, and has launched his own entrepreneurship podcast.

🎥Follow Bob’s improbable adventures at https://www.youtube.com/@GetBack2Workk

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Want better sleep tonight? Start by understanding what’s actually happening when you “can’t switch off.”

From caffeine timing to conditioned arousal, you’ll hear the founder patterns that quietly sabotage deep rest, and the frameworks that bring your nights back under control.

Dr. Benjamin Long is a sleep doctor by day & seminary student by night with an interest in the integration of theology and sleep. These interests have culminated into his debut book "Sleep Habits Journal: Practices, Prayers, & Devotions to Ease Your Sleepless Nights." He lives in San Antonio, Texas with his wife, son, and their dog-Rolo.

📚Sleep Habits Journal: Practices, Prayers, and Devotions To Ease Your Sleepless Nights by Benjamin Long https://www.sleephabitsjournal.com/

🤝Connect with Dr. Benjamin https://www.instagram.com/thewholeheartedmd/?hl=en

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If you’re waiting until you “know everything” before you start, you’re already stuck. This episode takes you on an epic founder journey: What to build first and what to learn later.

📌What’s Covered:

• Why “get feedback early” can actually kill great ideas
• The scrappy prototype path that turns a concept into something buyers understand.
• The part nobody glamorizes: what happens when manufacturers keep saying “NO."
• A contrarian go-to-market lesson: why major retailers are often the worst place to start
• The real growth unlock most founders underestimate: why one trade show decision can change your entire trajectory

Todd Hanson is the President of Compass Carts. Todd has led their patented utility cart system from concept to international partnerships, most recently expanding into Europe.

After more than 20 years in corporate leadership at Wells Fargo, he transitioned into entrepreneurship, specialising in customer experience, leadership development, and large-scale business initiatives.

🌐Learn more at https://compasscarts.com/

🤝Connect with Todd https://www.linkedin.com/in/toddhanson1/

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Most founders compete by doing what already exists...just “better.” But what if the real opportunity is building what’s missing?

This conversation will stretch how you see market gaps, risk, and the kind of business worth betting your time on.

Rebecca Matchett is a serial entrepreneur with a proven track record in building brands that scale, resonate, and disrupt.

From creating a patented sizing system in fashion to stepping into tech, Rebecca shares how she thinks about opportunity, mission, and the risks worth taking.

And stay with us to the end, because Rebecca shares the pivotal lesson she wishes she had understood earlier… and it might save you years of building the right thing the wrong way.

Today, Rebecca is setting her sights on something far more personal with the SynchronyApp: reimagining how neurodivergent adults find connection, friendship, and belonging.

🌐Learn more about the Synchrony app https://joinsynchrony.com/

🤝Connect with Rebecca on LinkedIn

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If you’ve ever watched someone less skilled get chosen over you, this episode will change how you play the game.

We’re unpacking why “great work” doesn’t automatically create opportunity, and what actually does.

📌What’s Covered:

• Why being “excellent at the work” can secretly keep you stuck (and what visibility signals actually move decisions).
• The “Quarterly Five” concept: the small circle that quietly determines your next opportunity.
• Networking without feeling fake: the real line between building relationships and “using people”.
• The hidden rules of the career game: what nobody teaches, but everyone’s rewarded for knowing.
• Posting on LinkedIn when you’re employed (or building a business): how to grow your brand without triggering backlash, or breaking company trust.

Kendall Berg is an internationally published author, TEDx speaker, and career coach dedicated to helping professionals master the career game and accelerate their success. After experiencing her own transformation from being stuck at the manager level for over five years to earning five promotions in six years, she became passionate about empowering others to navigate corporate politics and build their leadership presence. Her recent book, *Secrets of the Career Game: 36 Strategies to Get Ahead in Your Career*, uncovers the often-overlooked soft skills that can set you apart and propel you forward.

🌐Learn more about Kendall https://thatcareercoach.net/

🤝Connect with Kendall https://www.linkedin.com/in/kendall-berg-347b5a40/

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Money is not a mystery; it’s a skill.

Dr Nicholas E. Michels opens up his playbook for everyday founders who want to be rich in money, relationships, and purpose.

📌What’s Covered In This Episode:

• How to move from constant money anxiety to calm, intentional decisions as a founder
• How to talk about money with your spouse without every conversation turning into tension or avoidance
• How to start building a financial safety net outside your business, even if you’re used to reinvesting everything back into growth

Dr. Nicholas E. Michels is Amazon’s bestselling author, keynote speaker, and elite wealth strategist with nearly two decades of experience guiding thousands to financial happiness. As founder of Michels Family Financial and creator of the Rich by Choice movement, he combines advanced training in business, psychology, and finance to help families align their money with purpose, peace, and legacy. A former professional basketball player whose journey began in a trailer park, Dr. Michels is passionate about blending faith, behavioral science, and proven strategies to empower people to build lives of significance on their terms.

🌐Learn more at http://www.richbychoicebook.com

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