Couverture de The Identity Architect

The Identity Architect

The Identity Architect

De : Greg Fearon - The Identity Architect
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The Identity ArchitectYour biology can't outrun your identity.You're a corporate leader earning six figures. You execute complex strategies but can't follow a meal plan. That's not a discipline problem - it's an identity problem.I'm Greg Fearon. I architect identity shifts for high-achieving women whose health keeps breaking down despite knowing exactly what to do.This podcast names the identity conflicts you're living and reveals what needs to shift - not tactics, not willpower, not another diet.Book a call https://www.gregfearon.co.uk/

© 2026 The Identity Architect
Exercice et forme physique Fitness, alimentation et nutrition Hygiène et vie saine
Épisodes
  • Your Metabolism Isn't Broken. You Are Under-Slept and Over-Giving
    Sep 8 2026

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    Calories in, calories out" still works in perimenopause and menopause , but if you've hit a wall, the maths isn't the problem.


    Greg breaks down what actually changes hormonally, why "my metabolism broke" is a verdict, not a fact, and why the real fix is almost never found in the food diary.

    Plus: how one client lost 100lbs, started running 5ks, and got her second half of life back.

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    16 min
  • You Don't Need A Better Diet. You Need To Find The Woman You Buried.
    Aug 5 2026

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    She came to Greg stuck. She'd tried fasting. Skipped meals. Done everything she thought made logical sense — calories in, calories out, eat less, lose more. Nothing worked. And she'd started to wonder if that was just it for her.

    It wasn't a diet problem.

    In this solo episode, Greg walks through exactly what was happening beneath the surface for this client — a high-level project manager who was always available, always in meetings, always performing — and why her lunch break was the thing that changed everything.

    Not the protein targets. Not the fasting window. The lunch break.

    When they uncovered the identity she'd buried under years of having to be available, always on, never stopping — everything shifted. Lunch became sacred. The evening overeating stopped. The appetite regulated. And she spent the whole summer in the shorts she used to hide at the back of a drawer.

    26lbs. Six months. One identity shift.

    Greg breaks down the pattern he sees in almost every high-performing woman who comes to him with a nutrition problem — and why the missing link is never in the meal plan.

    If you're stuck and you've already tried everything the internet told you to try — this episode is worth eight minutes of your time.

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    7 min
  • Stop Giving Your Hormones The Credit For What Your Habits Are Doing
    Jul 24 2026

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    Alicia angelishfit back. And so is the nonsense.

    Previous episodes are linked below

    The banana smoothie debate has returned, cortisol is trending again, and the wellness grifters are getting more desperate by the week. In this episode,

    Greg and Alyssia do what they do best — cut through the noise, call out the patterns, and say the things that tend to get people on the internet very upset.

    This one covers a lot of ground. GLP-1s and what they actually do (hint: it's not magic). The difference between a calorie deficit and starvation. Why women in their 40s and 50s are being told the things that worked in their 20s don't work anymore and why that's a lie.

    What METROREXIA is and why optimising everything might be the new disordered eating.

    And the moment Greg asks Alicia to choose between Clark Kent and Superman and what her answer reveals about every client who's ever said they can't change.

    If you've ever caught yourself listing every reason why your body won't cooperate while avoiding the one question that matters this episode is for you.

    What they get into:

    • Why cortisol is the new insulin is the new inflammation — and who benefits from you believing that
    • The 65-attempt statistic and what it tells you about who becomes successful in a body transformation.
    • GLP-1s: who they're for, who's abusing them, and what happens when Canada gets generic versions
    • Why calling a calorie deficit "disordered eating" is a marketing move, not a medical opinion
    • The Delulu Zone 800 to 1,200 calories and why that gap is so hard to argue with
    • Verdicts versus decisions, and how one of them shuts down every other possibility
    • What a sink full of dishes has to do with self-love
    • Why muscle is the only luxury item you genuinely cannot buy
    • Alicia's 12 days in Madagascar and what it actually means to train for your life

    The line that landed:

    "Future me wouldn't want me to eat like an asshole today."

    You can find Alicia here

    https://www.angelishfit.com/

    Previous Episodes

    Menopause and Fat loss
    Age is Just a Number
    The Menopause Marketing Lie

    Meno and Perimenopause weightloss

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    1 h et 5 min
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