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When there's no handbook for building a career, you rely on tenacity, positivity, and education. David Gavin learned retail marketing the hard way: by watching, asking questions, and looking for the white space everyone else ignored.

In this episode, Danny sits down with his uncle, David Gavin, a worldwide sales and merchandising consultant who went from navigating apartheid-era South Africa to becoming a strategic force in North American jewelry retail.

David shares how focusing on what competitors aren't doing beats racing to the bottom of price, how mentors who throw you in the deep end can change your career trajectory forever, and how the true mark of a salesperson isn’t the sum of a set of soft skills, it’s how you connect with people.

Episode Highlights:

• Success comes from identifying white space, the opportunities competitors overlook, rather than fighting over what everyone else is already doing.
• PowerPoint presentations aren't just sales tools; they're strategic frameworks that help clients see concepts they couldn't articulate themselves.
• Calculated risk-taking means being willing to leave comfort behind when you see a bigger opportunity, even if the path isn't clear.
• Mentorship often looks like being thrown into the deep end with people who believe you'll figure out how to swim.
• Retail success requires understanding both the corporate and independent sides of the business, and being willing to walk into stores and observe what's actually happening.

Episode Links:

• David Gavin on LinkedIn
• David Greg Website
• Rapaport Magazine: The Rise of Desert Diamonds

Follow The Digital Marketing Mentor:

• Website and Blog: thedmmentor.com
• Instagram: @thedmmentor
• Linkedin: @thedmmentor
• YouTube: @thedmmentor

Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family:

• Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.
• ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business’s digital marketing strategy.

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What if every dollar spent on ads could be traced to a signed contract, a booked meeting, or a new client? The disconnect between ad spend and revenue isn’t a mystery businesses have to live with.

This problem, the attribution gap, can be solved through methodical thinking, technical capability, and a willingness to build the infrastructure that connects marketing activities to real business outcomes.

In this episode, we pull back the curtain on two concrete case studies using two real companies who faced the maddening reality: their CRM systems and ad platforms weren’t talking to each other. Tune in to see how Optidge built the data bridges that transformed guesswork to strategic growth and implemented deliberate optimization tactics across their ad campaigns to drive further success.

An Optidge "Office Hours" Episode:

Our Office Hours episodes are your go-to for details, how-to’s, and advice on specific marketing topics. Join our fellow Optidge team members, partners, and sometimes even 1:1 teachings from Danny himself, in these shorter, marketing-focused episodes. Get ready to get marketing!

Episode Highlights:

• Marketing attribution requires connecting ad platforms to revenue data, not just lead counts.
• Building a feedback loop between CRM and advertising platforms transforms how you optimize campaigns.
• Data silos prevent businesses from understanding which marketing efforts drive actual revenue.
• Custom attribution pipelines can reveal sales cycles, funnel speed, and high-value customer sources.
• Fragmented tech stacks create blind spots that make it impossible to track leads to final conversions.

Episode Links:

• Optidge
• Optidge Services: Hubspot for Paid Media
• Paid Search Association Webinar: Hubspot and Google Ads - Everything You Wanted to Know
• The DM Mentor on Instagram

Follow The Digital Marketing Mentor:

• Website and Blog: thedmmentor.com
• Instagram: @thedmmentor
• Linkedin: @thedmmentor
• YouTube: @thedmmentor

Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family:

• Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.
• ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business’s digital marketing strategy.

Send us a text

In this Office Hours episode, Optidge SEO Manager, Dorit Sasson, shares how her experience abroad as a lieutenant in the Israel Defense Forces shaped her collaborative, team-focused approach to digital marketing and SEO strategy. Drawing from her vast experience teaching, writing, and working with Fortune 500 B2B companies, Dorit discusses how to find ranking opportunities in competitive markets through educational and multimedia-rich content.

She also reflects on SEO’s evolution in the age of AI, emphasizing the importance of balancing innovation with proven best practices. Listeners will walk away with practical insights for managing expectations, earning stakeholder buy-in, and achieving long-term SEO success.

An Optidge "Office Hours" Episode

Our Office Hours episodes are your go-to for details, how-to’s, and advice on specific marketing topics. Join our fellow Optidge team members, and sometimes even 1:1 teachings from Danny himself, in these shorter, marketing-focused episodes every few weeks. Get ready to get marketing!

Episode Highlights:

• Dorit’s time in the military instilled a team-first mindset that shapes her approach to SEO, valuing humility, adaptability, and collective success over individual recognition.
• Her transition from teaching ESL to mastering SEO highlights how teaching and mentorship reinforce expertise, and how curiosity fuels long-term growth in a fast-paced field.
• Dorit’s attention to detail when it comes to page rankings suggests there is untapped potential using educational content, glossaries, and multimedia engagements.
• While AI has revolutionized SEO strategy, Dorit emphasizes that technology should amplify creativity and understanding, not replace it.
• Dorit stresses the importance of managing expectations, communicating value, and positioning SEO as a long-term investment in sustained business growth.

Episode Links:

• Dorit Sasson on LinkedIn
• Optidge’s SEO Services

Follow The Digital Marketing Mentor:

• Website and Blog: thedmmentor.com
• Instagram: @thedmmentor
• Linkedin: @thedmmentor
• YouTube: @thedmmentor

Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family:

• Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.
• ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business’s digital marketing strategy.