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The Digital Marketing Mentor

The Digital Marketing Mentor

De : Danny Gavin
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Get ready to get human! Digital marketing has a whole “people” side of things, and we’re here to uncover it! Danny Gavin, your Digital Marketing Mentor, explores the meeting point of mentorship and marketing in this captivating podcast featuring interviews with marketing experts and industry leaders. As they chat about their history with mentorship and guiding others, they’ll delve into how these connections have affected their careers, marketing strategies, and lives. Deep conversations on how we’re all human highlight how current marketing trends are influenced, and you’ll come away from each episode with real, actionable marketing strategies and skills to implement.

© 2026 Optidge, Inc.
Economie Management Management et direction Marketing et ventes Réussite personnelle
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    Épisodes
    • 104: No Playbook? Observation and Calculated Risk in Retail Marketing with David Gavin
      Jan 21 2026

      Send us a text

      When there's no handbook for building a career, you rely on tenacity, positivity, and education. David Gavin learned retail marketing the hard way: by watching, asking questions, and looking for the white space everyone else ignored.

      In this episode, Danny sits down with his uncle, David Gavin, a worldwide sales and merchandising consultant who went from navigating apartheid-era South Africa to becoming a strategic force in North American jewelry retail.

      David shares how focusing on what competitors aren't doing beats racing to the bottom of price, how mentors who throw you in the deep end can change your career trajectory forever, and how the true mark of a salesperson isn’t the sum of a set of soft skills, it’s how you connect with people.

      Episode Highlights:

      • Success comes from identifying white space, the opportunities competitors overlook, rather than fighting over what everyone else is already doing.
      • PowerPoint presentations aren't just sales tools; they're strategic frameworks that help clients see concepts they couldn't articulate themselves.
      • Calculated risk-taking means being willing to leave comfort behind when you see a bigger opportunity, even if the path isn't clear.
      • Mentorship often looks like being thrown into the deep end with people who believe you'll figure out how to swim.
      • Retail success requires understanding both the corporate and independent sides of the business, and being willing to walk into stores and observe what's actually happening.

      Episode Links:

      • David Gavin on LinkedIn
      • David Greg Website
      • Rapaport Magazine: The Rise of Desert Diamonds


      Follow The Digital Marketing Mentor:

      • Website and Blog: thedmmentor.com
      • Instagram: @thedmmentor
      • Linkedin: @thedmmentor
      • YouTube: @thedmmentor


      Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family:

      • Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.
      • ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business’s digital marketing strategy.
      Afficher plus Afficher moins
      45 min
    • 103: Office Hours | Case Studies: Paid Media and CRM - Closing the Attribution Gap
      Jan 7 2026

      Send us a text

      What if every dollar spent on ads could be traced to a signed contract, a booked meeting, or a new client? The disconnect between ad spend and revenue isn’t a mystery businesses have to live with.

      This problem, the attribution gap, can be solved through methodical thinking, technical capability, and a willingness to build the infrastructure that connects marketing activities to real business outcomes.

      In this episode, we pull back the curtain on two concrete case studies using two real companies who faced the maddening reality: their CRM systems and ad platforms weren’t talking to each other. Tune in to see how Optidge built the data bridges that transformed guesswork to strategic growth and implemented deliberate optimization tactics across their ad campaigns to drive further success.

      An Optidge "Office Hours" Episode:

      Our Office Hours episodes are your go-to for details, how-to’s, and advice on specific marketing topics. Join our fellow Optidge team members, partners, and sometimes even 1:1 teachings from Danny himself, in these shorter, marketing-focused episodes. Get ready to get marketing!

      Episode Highlights:

      • Marketing attribution requires connecting ad platforms to revenue data, not just lead counts.
      • Building a feedback loop between CRM and advertising platforms transforms how you optimize campaigns.
      • Data silos prevent businesses from understanding which marketing efforts drive actual revenue.
      • Custom attribution pipelines can reveal sales cycles, funnel speed, and high-value customer sources.
      • Fragmented tech stacks create blind spots that make it impossible to track leads to final conversions.

      Episode Links:

      • Optidge
      • Optidge Services: Hubspot for Paid Media
      • Paid Search Association Webinar: Hubspot and Google Ads - Everything You Wanted to Know
      • The DM Mentor on Instagram


      Follow The Digital Marketing Mentor:

      • Website and Blog: thedmmentor.com
      • Instagram: @thedmmentor
      • Linkedin: @thedmmentor
      • YouTube: @thedmmentor


      Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family:

      • Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.
      • ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business’s digital marketing strategy.
      Afficher plus Afficher moins
      9 min
    • 102: Office Hours | From Journalism to SEO Strategy: Dorit Sasson on Writing, Mentorship, and the Human Side of Search
      Dec 10 2025

      Send us a text

      In this Office Hours episode, Optidge SEO Manager, Dorit Sasson, shares how her experience abroad as a lieutenant in the Israel Defense Forces shaped her collaborative, team-focused approach to digital marketing and SEO strategy. Drawing from her vast experience teaching, writing, and working with Fortune 500 B2B companies, Dorit discusses how to find ranking opportunities in competitive markets through educational and multimedia-rich content.

      She also reflects on SEO’s evolution in the age of AI, emphasizing the importance of balancing innovation with proven best practices. Listeners will walk away with practical insights for managing expectations, earning stakeholder buy-in, and achieving long-term SEO success.

      An Optidge "Office Hours" Episode

      Our Office Hours episodes are your go-to for details, how-to’s, and advice on specific marketing topics. Join our fellow Optidge team members, and sometimes even 1:1 teachings from Danny himself, in these shorter, marketing-focused episodes every few weeks. Get ready to get marketing!

      Episode Highlights:

      • Dorit’s time in the military instilled a team-first mindset that shapes her approach to SEO, valuing humility, adaptability, and collective success over individual recognition.
      • Her transition from teaching ESL to mastering SEO highlights how teaching and mentorship reinforce expertise, and how curiosity fuels long-term growth in a fast-paced field.
      • Dorit’s attention to detail when it comes to page rankings suggests there is untapped potential using educational content, glossaries, and multimedia engagements.
      • While AI has revolutionized SEO strategy, Dorit emphasizes that technology should amplify creativity and understanding, not replace it.
      • Dorit stresses the importance of managing expectations, communicating value, and positioning SEO as a long-term investment in sustained business growth.

      Episode Links:

      • Dorit Sasson on LinkedIn
      • Optidge’s SEO Services


      Follow The Digital Marketing Mentor:

      • Website and Blog: thedmmentor.com
      • Instagram: @thedmmentor
      • Linkedin: @thedmmentor
      • YouTube: @thedmmentor


      Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family:

      • Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.
      • ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business’s digital marketing strategy.
      Afficher plus Afficher moins
      42 min
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