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The Digital Hoofprint Podcast

The Digital Hoofprint Podcast

De : Abriana Johnson
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The Digital Hoofprint Podcast is a space for leaders to explore how brand and culture shape the way we lead, grow, and create impact. Hosted by Abriana Johnson, founder of Black Unicorn Creative, this show invites you to think critically about the systems, stories, and structures behind your business. Each episode offers reflections and strategies that connect the dots between vision and execution, culture and communication, values and decision-making. Whether you're shaping a new brand, evolving your team, building creative capacity or navigating change, this is a space to explore alignment as a strategic practice and competitive advantage. This is your digital hoofprint. Make it matter.Copyright 2025 Abriana Johnson Direction Développement personnel Economie Management Management et direction Réussite personnelle
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    • Trailer: The Digital Hoofprint Podcast
      Dec 4 2020

      Hello hello hello!

      Welcome to The Digital Hoofprint Podcast. My name is Abriana and I am the HUIC (head unicorn in charge) over at Black Unicorn Creative. This episode is a trailer to my latest brainchild.

      Now listen here, this podcast is for horse business owners, equine entrepreneurs and professional equestrians that are looking to grow their business online. If you are

      🐴 An overlooked and undervalued industry professional seeking growth in their business

      🐴 Struggling to show up online for your community

      🐴 Having trouble balancing working ON and IN your business

      🐴 Confused on how to get started, what resources you need and are simply overwhelmed by the whole process

      ... then you are in the right place. I'm going to break it down for you. This podcast will consist of digestible information you can implement in your business TODAY. There is a wealth of information out there, but it takes time to consume. Listen to this podcast on your commute to the barn, while you are riding or even while you're mucking stalls. Listeners of this podcast will

      🦄 SHOW UP online and show your value in the equine industry

      🦄 Use effective strategies that create enjoyable client experiences online and in person

      🦄 Learn how to build and manage their online business presence

      🦄 Find and implement resources you need to set your business up for success

      In this episode, I talk a little bit about my experience in this industry and how I plan to help you help yourself. Take a listen and let me know on Instagram what your ultimate business (or horse) goal is in 2021.

      Peace, love and hoofbeats ❤️

      Abriana J.

      PS. I'm getting old. I graduate high school in 2010. BS in Animal Science in 2014!

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      14 min
    • Ep. 1 | A Letter to Equine Entrepreneurs
      Jan 4 2021

      Welcome to The Digital Hoofprint Podcast!

      I wanted to take a moment to get more acquainted with you and share some of the beliefs I have when it comes to the horse industry. This podcast is an extension of my company, Black Unicorn Creative, a creative solutions agency dedicated to elevating equine businesses.

      On this podcast, I will share tips, strategies, and the occasional interview about running a business in the horse industry online and establishing your digital hoofprint.

      If you enjoyed this episode, please share it with a friend and leave a review on Apple podcasts!

      Connect with me on Instagram or Facebook!

      Follow Black Unicorn Creative on Instagram and Facebook as well.

      Let me know if there is something you really want to learn more about when it comes to growing your business and marketing yourself online.

      Visit my website www.blackunicorncreative.com for more information!

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      30 min
    • Ep. 2 | 6 Things You Need Before Your First Horse Business Client
      Jan 18 2021

      So you want to start a business in the horse industry? Have you been doing work for free and now you want to make a business out of it?

      This episode is the one for you! After developing a stellar business idea, you may be confused about where to start. In this episode, you will learn the top 6 things you need to do before you secure your first client.

      From the idea to the business plan, tune in to this episode and learn how you can get a jump start on your business.

      ~~~~~~~~~~~~~~~~~~

      Enjoy this episode? Don't forget to subscribe!

      Be sure to follow me on social media for more tips in running and marketing your horse business online.

      Follow us on Facebook

      Follow us on Instagram

      Have you taken the Digital Hoofprint Pre-Purchase Exam? Visit my website to see where you measure up.

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      19 min
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