In this episode of the Digital Drop Podcast, our host Nej Gakenyi sits down with Richard Gott, Chair of the MemberWise Network, to explore how membership organisations can unlock deeper member engagement and drive sustainable growth. 🚀Richard shares key insights from decades in the membership sector, revealing the biggest challenges organisations face today, how to enhance engagement strategies, and why digital transformation is no longer optional.🔹 Key Topics Covered:✅ The unique characteristics of membership organisations✅ Shifting priorities: From new member acquisition to engagement & retention✅ Why digital transformation is critical for sustainable growth✅ Overcoming legacy processes and integration challenges✅ The importance of continuous investment in digital solutions✅ Richard’s top strategies for boosting member engagement📌 Episode Breakdown & Timestamps:⏱ 0:00 – Introduction & overview of MemberWise⏱ 2:30 – Richard’s journey into the membership sector⏱ 6:45 – What makes membership organisations unique?⏱ 10:15 – Biggest challenges facing the sector today⏱ 16:40 – The evolution of member engagement post-COVID⏱ 22:55 – How digital transformation is reshaping the membership experience⏱ 30:10 – Common digital transformation mistakes & how to avoid them⏱ 35:25 – The future of membership organisations: Trends & predictions⏱ 42:00 – Richard’s top tips for membership leaders⏱ 48:20 – Closing thoughts & how to access MemberWise research Watch to the full episode on Youtube: Join the conversation! Tag a membership leader who needs to hear this!💬 What are your biggest challenges with member engagement? Let us know in the comments!

#DigitalDropPodcast #MemberEngagement #DigitalTransformation #MembershipGrowth #leadership #digitalevolution #digitalmarketingagency #digitalmarketingtips

• n this episode of the Digital Drop Podcast, our host Nej sits down with Professor Adam Madison OBE, a leading expert in the membership sector, to discuss how he doubled membership revenue in just two years. Together, they explore the strategies, challenges, and opportunities that come with scaling a membership organisation while balancing commercial growth and member engagement.Key Topics Covered:
• The challenges of membership-based organisations
• Why commercial thinking is essential for sustainability
• How to diversify revenue streams beyond membership fees
• The role of digital transformation in driving growth
• Optimising member engagement for long-term retention
• Adam’s top leadership tips for growing a membership organisation

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  Why You Should ListenAdam brings real-world experience from leading two major membership organisations and shares practical insights on how to scale, innovate, and future-proof membership-based businesses. Whether you’re an association leader, non-profit executive, or digital strategist, this episode is packed with valuable takeaways.🔔 Like, comment, and subscribe for more episodes on digital transformation, marketing, and leadership!Watch to the full episode on Youtube: #MembershipGrowth #DigitalTransformation #Leadership #BusinessStrategy #DigitalDropPodcast

  
  

In this episode of the Digital Drop Podcast, our host Nej chats with Vigan Ramadhani, Head of Web Architecture and Digital Solutions for a global, multi-billion-pound manufacturing company. Together, they explore the complexities of driving digital transformation across multi-brand organisations and discuss strategies for overcoming challenges related to scale, governance, and innovation. Key Topics Covered: - Defining a multi-brand organisation - Balancing centralisation and brand autonomy - Addressing technological debt and fostering user adoption - The role of AI in enhancing operational efficiency and customer experience - Building scalable solutions for global brands - Vigan’s top tips for navigating digital transformation

Vigan brings over 15 years of expertise in leading complex digital initiatives and offers practical advice for professionals tackling similar challenges. 🔗 Don’t forget to like, comment, and subscribe for more insightful episodes on digital transformation and evolution!