The Developer Playbook: Justin Goodin on Building $33M Projects in 3 Years
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The Developer Playbook: Justin Goodin on Building $33M Projects in 3 Years
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This week, Saul sits down with Justin Goodin, founder of Goodin Development, to break down the real mechanics behind ground-up multifamily development in today’s market.
From starting as a multifamily underwriter to building $33M Class A mixed-use projects across Indiana, Justin shares why he transitioned out of value-add, how he structures public-private partnerships, and what it actually takes to get a deal from land to exit in under three years.
Key takeaways:
- Why development can be less competitive than value-add
- How to calculate developer spread and yield on cost
- The role TIF incentives play in making deals pencil
- Real timelines from land acquisition to stabilization
- How Justin structures development fees and contingency
Connect with Justin: https://goodindevelopment.com/invest-with-us/
If you’re an operator thinking about scaling into development—or wondering whether ground-up makes sense in 2026—this episode gives you a practical, math-driven look at what it really takes.
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