In this episode, Joy explores the surprising parallels between funding social movements and financing market formation companies. Joy Anderson, along with guests Katharina Samara-Wickrama and Medina Haeri, dives into what movement funding really requires: patient, long‑term investment; flexible core support instead of short‑term project grants; and a commitment to relationship‑building and collective strategy. They highlight how change often emerges after decades of groundwork and emphasize that breaking out of siloed thinking is essential because justice issues are deeply interconnected.

Joy then connects these insights to the logic of market formation, where organizations must build demand for something that doesn’t yet exist—requiring long time horizons, experimentation, narrative shaping, and capital that tolerates uncertainty. The episode frames this moment as a turning point, with feminist movements beginning to engage more intentionally with innovative finance. Through the Helia Collaborative–Criterion partnership, activists and finance practitioners are learning to speak each other’s language and co-create more resilient, systems‑level approaches to financing long-term change.

Episode Highlights

00:00 Funding Movements and Market Formation

10:05 The Role of Patience in Funding Movements

19:54 Building Relationships Across Sectors

30:09 Innovative Finance and Movement Collaboration

Relevant Links

• Criterion Institute website and LinkedIn
• Joy’s LinkedIn
• Medina’s LinkedIn
• Katharina’s LinkedIn

Part of the ImpactAlpha Podcast Network

In this episode, Joy reflects on the past year and the importance of storytelling in shaping our future. She discusses the common practice of making New Year's resolutions and how they often fall short, advocating instead for a broader perspective that encompasses multiple narratives. Joy introduces the concept of viewing our experiences through a kaleidoscope, allowing for a richer understanding of the past and its impact on our future. She emphasizes the need for resilience and energy as we move into the new year, encouraging listeners to consider the stories they tell about their experiences and how these narratives can inform their goals and aspirations.

Episode Highlights

00:00 Reflecting on the Past Year

09:04 The Kaleidoscope of Stories

18:03 Energy and Resilience for the Future

Relevant Links

1. Criterion Institute website and LinkedIn
2. Joy’s LinkedIn

Part of the ImpactAlpha Podcast Network

https://impactalpha.com/podcasts

In this episode of the Criterion Institute podcast, Joy Anderson begins with a provocation about clarity, questioning how calls for “being clear” often place responsibility on the speaker, rather than asking listeners to stay with complexity and do the work of understanding. The episode then shifts into a conversation with systems change leader Rachel Sinha, where the two explore communication as a relational and systemic practice. Together, they reflect on the role of relationships in systems change, the responsibilities of leadership in complex contexts, and the importance of imagination in making alternative futures possible. Throughout, the conversation emphasizes that transformation depends not on simplifying what is hard, but on cultivating connection, attention, and shared sense-making.

Episode Highlights

00:00 Questioning clarity and staying with complexity

02:56 A conversation with Rachel Sinha: communication as a relational practice

06:06 Leadership in systems change

08:59 Imagination as a catalyst for alternative futures

11:47 Creating space for meaningful conversation

Relevant Links

• Criterion Institute website and LinkedIn
• Joy’s LinkedIn
• Rachel Sinha’s LinkedIn
• Leaders Shaping Systems Market Systems
• https://www.criterioninstitute.org/resources/leaders-shaping-markets
• Reflection: Leaders Shaping Market Systems – London Dialogues

In this episode, Joy Anderson discusses the intersection of finance and gender-based violence, emphasizing the need for transformative systems change. She reflects on the insights gained from Donella Meadows' work on leverage points in systems change and the importance of building infrastructure to support gender-based violence solutions. The conversation highlights the role of data and predictive models in investment decisions and calls for a collective effort to address gender-based violence as a material risk in global finance.

Episode Highlights

• 00:00 – Introduction to Transformative Finance and Gender-Based Violence
• 01:46 – The Role of Infrastructure in Addressing Gender-Based Violence
• 08:29 – Insights and Collisions: Bridging Finance and Gender-Based Violence
• 19:02 – Building Systems for Sustainable Change in Gender-Based Violence

Relevant Links

• Criterion Institute website and LinkedIn
• Joy’s LinkedIn
• Donella Meadows Leverage Points

Part of the ImpactAlpha Podcast Network

https://impactalpha.com/podcasts

In this episode, Joy sits down with Joanna Levitt Cea, Founder and Principal of Valiente Capital and lead of the Gender Funders CoLab report Moving Beyond Grant Capital: Meeting the Moment with Innovative Finance. Together, they unpack what it means to truly design finance for context - not just replicate existing models - and explore how fund design can become a tool for shifting power and advancing gender justice.

The conversation dives into the challenges of translation between finance and community knowledge, the pitfalls of “landscape mapping” without real co-design, and the importance of experimentation over perfection. Ultimately, Joy and Joanna invite listeners to imagine finance as an evolving language of possibility - one rooted in courage, care, and collaboration.

Episode Highlights

• 00:27 - Introduction
• 04:37 - Start with context, not track record
• 08:49 –Separating design from management
• 12:27 - The danger of hidden rules in design
• 16:34 - Translation: finance language and context
• 24:43 - Valiente’s brave translation work
• 31:15 - Move resources now: plurality and iteration

Relevant Links

• Criterion Institute website and LinkedIn
• Joy’s LinkedIn
• Joanna's LinkedIn

Part of the ImpactAlpha Podcast Network

https://impactalpha.com/podcasts

In this episode, Joy reflects on the deep connections between faith, finance, and imagination - exploring how churches and faith communities can play a transformative role in shaping economic systems that reflect their values.

From the wake of 9/11 to the founding of Criterion Institute, Joy traces the journey of learning to “invest as if hope mattered,” challenging listeners to see finance not as neutral, but as a tool for justice and systemic change. Through stories of faith-driven action and institutional courage, this episode invites us to imagine what’s possible when belief and capital move in the same direction.

Episode Highlights

• 00:27 - Introduction
• 04:03 - Historical Context and Early Initiatives
• 12:07 - Innovative Financial Structures and Community Impact
• 17:46 - Bridging Theology and Finance
• 20:03 - Addressing Gender-Based Violence through Finance
• 21:49 - Imagining a New Economic Future

Relevant Links

• Criterion Institute website and LinkedIn
• Joy’s LinkedIn

Part of the ImpactAlpha Podcast Network

https://impactalpha.com/podcasts

In this special birthday episode, Joy reflects on the meaning behind her name and what it represents in her life and work. The episode begins with her parents, Herbert and Phyllis Anderson, sharing the touching story of how they met unexpectedly in 1964, fell in love quickly, and decided early on that their first daughter would be named Joy - a name that symbolised their gratitude, faith, and delight in life’s surprises.

Joy then reflects on growing up with such a name, exploring the tension between joy as a noun - a state of being - and as a verb - something active and dynamic. Through personal stories, linguistic insights, and reflections on joy as both resistance and resilience, she connects her name to broader ideas of purpose, social change, and finding light in the unexpected.

Episode Highlights

• 00:27 - Introduction
• 02:18 – Surprised by Joy
• 06:56 – Faith and Financial Grace
• 09:07 – Owning the Name
• 13:37 – Joy Is Not the Goal
• 16:01 – Joy as Resistance

Relevant Links

• Criterion Institute website and LinkedIn
• Joy’s LinkedIn
• Is joy an act of resistance? - Code Switch - NPR
• Audre Lorde, Joan Wylie Hall (2004). “Conversations with Audre Lorde”, p.92, Univ. Press of Mississippi

Part of the ImpactAlpha Podcast Network

https://impactalpha.com/podcasts

In this episode, Joy reflects on the crisis in funding for feminist and justice-focused non-profits, where traditional philanthropy has dramatically declined in recent years. She explores the need for organisations to move beyond simply plugging funding gaps and instead build financial power by rethinking how assets are used to generate revenue.

Drawing on examples such as the Equality Fund, Joy makes the case for a feminist financial imagination, one that sees finance as a system of power to be reshaped rather than just a source of grants. Using metaphors from South Park to foundations’ endowments, she outlines how organisations can leverage assets strategically, shift power dynamics, and create more durable, resilient structures for social change.

Episode Highlights

• 00:27 - Introduction
• 05:41 - Rethinking Financial Power Dynamics
• 07:50 - South Park "Underpants Gnomes" episode
• 11:30 - Assets, Revenue, and Sustainability
• 17:37 - Creative Solutions for Financial Stability

Relevant Links

• Criterion Institute website and LinkedIn
• Joy’s LinkedIn

Part of the ImpactAlpha Podcast Network

https://impactalpha.com/podcasts