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The Creator Spotlight Podcast

The Creator Spotlight Podcast

De : Creator Spotlight
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Every week we spend an hour in conversation with a notable creator, discussing their approach to audience growth, monetization, and content production.

Hosted by Francis Zierer (Twitter and LinkedIn).

New episodes every Tuesday.

This podcast is part of our newsletter, Creator Spotlight.

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    Épisodes
    • Ep. 95: He quit NBC to make YouTube videos ft. Fernando Hurtado

      Ep. 95: He quit NBC to make YouTube videos ft. Fernando Hurtado
      Jan 27 2026
      Fernando Hurtado is a former NBC Telemundo journalist who walked away from a six-figure media career to build on YouTube from scratch. In this episode, Fernando breaks down how he got monetized in days, landed (and lost) brand deals early, priced himself wrong, and rebuilt with a repeatable system for publishing high-quality videos without burning out. We talk risk, leverage, time-boxing creative work, and what journalists actually need to know before betting on themselves. __ Watch Fernando’s AAPI Latino’s video __ Fernando Hurtado YouTube Twitter/X Instagram TikTok LinkedIn Francis Zierer LinkedIn Twitter/X __ Timestamps 00:00 Introducing Fernando Hurtado 01:06 The hardest part of full-time YouTube 04:40 How to land (and lose) brand deals 09:30 Transitioning from NBC to YouTube 16:02 Four reasons to become a YouTuber 21:00 Learning the business side of journalism 28:59 Diversify your revenue streams 30:41 Building a sustainable upload schedule — without burnout 35:09 Creating videos for the algorithm and the culture 40:48 Showing the journalistic process 43:27 Creating a video that inspires discussion 45:50 Successes from one year as a YouTuber 51:36 Advice for going all in on YouTube
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      56 min
    • Ep. 94: 15 years of social media strategy advice in one hour ft. Jack Appleby

      Ep. 94: 15 years of social media strategy advice in one hour ft. Jack Appleby
      Jan 20 2026
      Jack Appleby is a marketing strategist and creator with over 15 years in the industry. In this episode, we break down why most brand content fails, why trends don’t matter, and how creators can build audiences people actually root for. __ Get started for free at https://taplio.com Use code: CREATOR1X1 __ Jack Appleby Newsletter LinkedIn Twitter/X Instagram How to Hoop Forever YouTube Instagram TikTok Francis Zierer LinkedIn Twitter/X __ Timestamp 00:00 Introducing Jack Appleby 01:05 Social media is not marketing 05:30 Making $9,500 in a month on TikTok 09:36 Investing in a series that loses money 13:13 You don’t need production quality, you need story 15:31 Revenue streams as a marketer 18:16 The need for strong opinions online 26:21 Creating a story through short form video 30:49 Building a newsletter to 80k subscribers 36:05 Hiring a manager 44:42 How to make a $50k course 51:40 The need for better content in 2026
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      58 min
    • Ep. 93: He’s building a $10M+ creator business ft. Kallaway

      Ep. 93: He’s building a $10M+ creator business ft. Kallaway
      Jan 13 2026
      This week we’re joined by Kallaway, a creator and operator building a profitable media business by treating content like a system. In this episode, we break down how he thinks about distribution, YouTube packaging, short-form frameworks, and turning attention into a scalable, $1M-per-month business. __ Kallaway Sandcastles YouTube Instagram TikTok LinkedIn Website __ Timestamps 00:00 Introducing Kallaway 01:05 The $1M/month content machine 10:01 Bringing a consultant mindset to content creation 15:09 Treating content like a science 20:29 Long form video production process 26:22 Replicating your past successes 34:02 How rapping helps you be a better YouTube 38:05 Short form video production process 41:24 De-risking your failure in short form video 47:43 Creating content without being a creator
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      51 min
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