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The Corvus Effect

The Corvus Effect

De : Scott Raven
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Welcome to the Corvus Effect, where we explore what it takes to succeed professionally and truly enhance all parts of your life. I'm your host, Scott Raven.


Each episode we go behind the scenes with leaders who've mastered the delicate harmony of growing their professional endeavors while protecting what matters most.

Ready to transform from Chief Everything Officer to achieving integration in all facets of your life.


Let's SOAR!

© 2025 Corvus Empowerment Solutions LLC. All rights reserved.
Direction Développement personnel Economie Management et direction Réussite personnelle
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    Épisodes
    • Ep. 91: TL;DL - The Mess That Makes the Magic with Peter Jude Ricciardi and Jeff Litcofsky
      Jan 12 2026

      Summary:

      This episode features a "Too Long, Didn't Listen" (TLDL) summary of my conversation with Peter Jude Ricciardi and Jeff Litcofsky, the dynamic duo behind Brandartica. Peter brings 15 years of Disney creative direction while Jeff provides the operational brilliance that makes their magic scalable. We distill three key insights: why safe marketing is now completely ineffective in a world of digital noise, how the Brandartica methodology mirrors great music by balancing creative hooks with strategic theory, and why embracing the mess is essential to finding the magic. Together, Peter and Jeff prove that complementary partnership and the courage to be different are the keys to authentic brand differentiation.

      Episode Chapters:

      00:32 Guest Introduction

      01:35 Takeaway #1: Safe Marketing is Ineffective

      03:17 Takeaway #2 Creativity and Strategy in Harmony

      04:39 Takeaway #3: The Mess That Makes the Magic

      06:19 Final Thoughts


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      8 min
    • Ep. 90: Disney Magic Meets Brand Rebellion with Peter Jude Ricciardi and Jeff Litcofsky
      Jan 12 2026

      Episode Links:

      Brandartica - https://brandartica.com

      LinkedIn: Peter Jude Ricciardi - https://www.linkedin.com/in/peterjudericciardi/

      LinkedIn: Jeff Litcofsky - https://www.linkedin.com/in/jlitcofsky/

      Where the Dogs of Society Howl - https://www.linkedin.com/company/where-the-dogs-of-society-howl/

      Free eBooks: Make Weird Work & The Mess That Makes the Magic - https://brandartica.agency/ebook-download/

      Summary:

      In this episode of The Corvus Effect, I welcome Peter Jude Ricciardi and Jeff Litcofsky, the dynamic duo behind Brandartica. Peter brings 15 years of Disney creative direction while Jeff provides operational brilliance from 23 years at Boston Acoustics and his own web development business. They explore why safe marketing no longer sells in a world of digital noise, how their complementary partnership mirrors the structure of great music, and why embracing chaos is essential to the creative journey. Peter and Jeff share insights on breaking clients out of their comfort zones, the role of AI as a creative accelerant, and what true success looks like when you prioritize life integration over corporate climbing.

      Episode Chapters:

      00:32 Guest Introduction

      02:33 Branding Without the Agency Bullshit

      04:42 From Shipping Department to Global Director

      07:11 Creative Solutionists

      08:40 Creativity and Strategy: A Beautiful Symphony

      10:15 Safe Doesn't Sell Anymore

      13:19 Trust Meets Function

      15:07 The Mess That Makes the Magic

      17:04 Where the Dogs of Society Howl

      18:10 Breaking Clients Out of Safe

      20:33 Voice of Reason

      24:42 Creativity is Not Linear

      26:20 AI as Creative Accelerant

      29:34 Life Integration and True Success

      32:15 Choosing Your Tribe

      35:20 Advice for Next Generation Brand Builders

      38:57 Final Thoughts

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      46 min
    • Ep. 89: TL;DL - Marketing, Motherhood, and the Messy Middle with Perry Sheraw
      Dec 8 2025

      Summary:

      This episode features a "Too Long, Didn't Listen" (TLDL) summary of my conversation with Perry Sheraw, managing partner of Duma Marketing. Perry shares how her journalism background shaped her philosophy that marketing success comes from remembering you are talking to actual humans. She explains why tying marketing metrics to revenue attribution is what separates good campaigns from great ones. Most importantly, she reveals how letting go of perfectionism and separating her identity from execution allowed her to build a thriving remote business from St. Croix while supporting her daughter's international sailing career.

      Show Notes:

      01:42 It's About the Conversation

      02:45 Tie It to Revenue

      03:48 Identity Beyond the Send Button

      05:20 Final Thoughts

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      7 min
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