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The Content Crib Podcast

The Content Crib Podcast

De : Eric Anderson and Chris Grosse
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The Content Crib Podcast is where bold ideas meet real execution. Hosted by Eric Anderson and Chris Grosse, this show breaks down how to turn content into trust, attention into opportunity, and your story into strategy. No fluff. No filters. Just what works. Welcome to the Crib.

© 2026 The Content Crib Podcast
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Épisodes
  • Build A Book Powered AI Consultant
    Apr 27 2026

    Your next business consultant might already be sitting on your laptop, and it might be trained on the exact books you trust most. We talk through a simple but surprisingly powerful workflow: upload PDFs of your favorite business and productivity books into a custom GPT, then use tight, detailed prompts to get advice that feels grounded instead of generic. If you’ve been frustrated by vague AI output, this is the “make it practical” approach that actually helps you decide what to build next.

    From there, we dig into what happens when a community starts shipping real tools. We share a sneak peek of an AI sales training app concept built for healthcare sales, where reps can learn their own tendencies, understand a physician’s style, and prepare smarter conversations. The big idea is combining AI coaching with public surgical data to support better account planning and more relevant value stories, while staying mindful of professionalism and compliance.

    We also get honest about the tooling shift happening right now. With Claude and platforms like Base44, you can describe what you want in plain English and get working code, a functional website, and even automated email sequences without the old time and cost burden. Finally, we connect it to the bigger healthcare trend we’re seeing: the rise of independent medicine, longevity medicine, and patient demand for services like peptides, weight loss support, and hormone optimization as the insurance model keeps tightening.

    If you found this useful, subscribe, share it with a friend building in AI or healthcare, and leave a review. What would you build if you could skip the “learn to code” step?

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    14 min
  • A New York Times Profile Helped Sell A Healthcare Illusion
    Apr 20 2026

    A billion-dollar “solo founder” AI success story sounds inspiring until you look at what was actually scaled. We dig into the Medvi telehealth blowup, the New York Times narrative that amplified it, and the uncomfortable question underneath it all: what happens when AI isn’t just writing marketing copy, but manufacturing medical credibility at scale?

    We walk through how a lean telehealth brand can sit on top of outsourced infrastructure for physicians, pharmacies, shipping, and compliance and how that model can either expand access or hide accountability. Then we unpack the specific red flags that surfaced: alleged fake physician personas used in advertising, misleading trust signals that mimic real clinical authority, and the risks of marketing compounded GLP-1 medications in ways that imply FDA approval. We also talk about deepfaked before-and-after images, fabricated outcomes, and why that kind of deception hits harder in healthcare than in almost any other category.

    From there, we zoom out to the bigger picture in digital health and AI ethics: what Legitscript certification is supposed to signal, why platforms are pushing AI disclosure rules, and why the “scarcest resource” may soon be the real patient-doctor relationship. We also debate whether a true one-person AI-built billion-dollar company is inevitable and why the future of approved AI doctors could be both powerful and terrifying.

    Subscribe for more real talk on AI, telehealth compliance, and building trust the right way and if you found this useful, share it and leave a review. What guardrail do you most want to see for AI in healthcare?

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    18 min
  • How To Self-Publish A Credible Business Book
    Apr 13 2026

    We break down a real-world process for writing and self-publishing a book without losing your voice or your budget. We also connect book-author credibility to thought leadership, public trust architecture, and reverse recruiting so opportunities come to you.
    • moving from Word to Google Docs for a living draft and notes
    • hiring affordable editing and formatting help through Fiverr
    • pressure-testing edits so the writing still sounds human
    • spotting where AI tools might help and where they might hurt
    • understanding ghostwriters and why marketing often drives outcomes
    • planning a self-publishing path through Amazon Kindle and paperback options
    • budgeting for editing, cover design, formatting, and basic legal protections
    • using a book to strengthen authority in sales, marketing, and leadership
    • building public trust architecture through consistent online posting
    If you're listening right now, write a book.


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    16 min
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