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🚀 Want help mapping YOUR idea into income?

Book a Monetize Your Book Before You Publish Mapping Session, and let’s break it down together

To get started, join me inside the Published Creator community where we do this live: 👉 https://www.skool.com/thepublishedcreator-2767

Episode Description:

Most creators think the next step is writing a book.

But what if that’s the slowest—and least profitable—way to monetize your ideas?

In this episode of the Published Creator Podcast, I sit down with Raissa Silva, founder of Outsmart Your Toxic Boss, who chose a completely different path…

Instead of writing a book, she turned her expertise into a card game, and built an experience people can play, share, and talk about.

Inside this conversation, we break down:

• Why books aren’t always the best starting point
• How to turn your ideas into experiential products
• The real reason most creators struggle to monetize
• How to validate your idea before you create it
• Why feedback > perfection when building anything
• The concept of “shapeshifting authorship” (this will change how you think about content)

If you’ve been sitting on a book idea… this might completely shift your strategy.

🎯 Connect with Raissa:
👥 LinkedIn: https://www.linkedin.com/in/raissa-silva/
Kickstarter Waitlist: https://www.outsmartyourtoxicboss.com/see-the-game

🔁 Subscribe for more:
If you’re a coach, creator, or expert who wants to turn your content into real revenue—not just content for content’s sake— this show is for you.

📅 NEW VIDEO EVERY WEEK ON YOUTUBE
🔔 Subscribe and turn on notifications.

👥 FOLLOW RODNEY on Instagram: https://www.instagram.com/thepublishedcreator/

👥 FOLLOW RODNEY on LinkedIn: https://www.linkedin.com/in/rodneylwashington/

Got questions, ideas, thoughts on the episode? Send us a Text

If you’re writing a book right now… you might want to pause.

Because the reason most books don’t sell has nothing to do with the writing—and everything to do with what you’re building around it.

In this episode, Rodney Washington breaks down why your book isn’t the business… and what you need to build before you publish if you actually want influence, income, and opportunities.

🎯 WHAT YOU’LL LEARN

Why publishing your book is NOT the finish line

The biggest mistake most self-published authors make

Why Amazon is a fulfillment platform—not your marketing strategy

How to stop writing in isolation and start building demand

The Published Creator Flywheel (visibility → audience → offers → book → opportunities)

How to validate your ideas before your book is finished

Why authority, not your manuscript, is what drives sales

⚙️ THE CORE SHIFT

Most people follow this path:

Write the book → Publish → Hope people buy

Authorpreneurs do this instead:

Build visibility → Attract audience → Create offers → Then publish

👉 The book becomes a result—not the starting point

🔥 READY TO APPLY THIS?

If this episode clicked for you, don’t stop at understanding it.

*Join my next Authorpreneur Decision Live Masterclass*
I’ll help you map your idea into an authority platform and show you how to turn your content into a book and a business.

👉 Register here: https://publishedandthriving.com/authorpreneurmasterclass

👥 CONNECT & GO DEEPER

👉 Join the Published Creator Skool Community
🔗 https://www.skool.com/thepublishedcreator-2767/about

👉 Subscribe on YouTube for more episodes
🔗 @thepublishedcreator

🔥 KEY TAKEAWAY

If you don’t have authority…

You don’t have a book problem.

You have a visibility, audience, and positioning problem.

📌 FINAL INVITATION

Don’t just write a book.

Build something that makes the book inevitable… valuable… and profitable.

Got questions, ideas, thoughts on the episode? Send us a Text

If you’re an author, coach, speaker, or expert, you’ve probably been told your next step is to “build an online course.”

We're often told:

👉 “Build an online course.”
👉 “Create passive income.”
👉 “Record modules and scale.”

But what happens when people buy… and never finish?

In this conversation, I sit down with Executive Learning Producer Parchelle Osumaré to unpack why traditional online courses are struggling — and what smart experts are building instead.

This isn’t about information anymore.
It’s about transformation.

Parchelle has helped hundreds of authors, coaches, and organizations turn their intellectual property into immersive learning experiences that actually move people — and generate real impact and income.

If you have expertise, a book, or a message you want to monetize, this episode will fundamentally change how you think about packaging what you know.

🎯 In This Episode, You’ll Discover:

✔ Why course completion rates are collapsing
✔ The real reason people buy educational products
✔ Why more content does NOT equal more results
✔ How to design learning experiences people actually finish
✔ The role of community, cohorts, and facilitation
✔ How to build an ecosystem around your expertise
✔ What to create instead of another self-paced course

👤 About Parchelle Osumaré

Parchelle is an Executive Learning Producer and Founder of The Author’s Leverage. They specialize in helping experts transform their knowledge into premium learning assets, including private podcasts, interactive frameworks, facilitated cohorts, and strategic educational experiences.

Connect with Parchelle on LinkedIn: https://www.linkedin.com/in/parchelle/

🚀 Ready to Turn Your Expertise Into Real Income & Impact?

Take the FREE Authorpreneur Readiness Assessment
👉 https://forms.gle/aPVR5cV7RzG4KNnAA

Discover your next best step to build a book, offer, or experience that actually sells.

🔔 Subscribe for More

If you’re an author, coach, speaker, or content creator who wants to build a business around your ideas — not just sell information — subscribe for weekly insights on publishing, positioning, and monetization.

🎧 Listen on Podcast Platforms

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