In this Contractor Outlook™, Heidi J. Ellsworth visits with Ronald McDonal House Global President & CEO Katie Fitzgerald to explore the mission and impact of Ronald McDonald House, tracing its history and the heart behind how it all began. Katie dives into the powerful partnership with the Roofing Alliance and what that collaboration looks like in action, while also highlighting ways local contractors can get involved in supporting their nearby Houses. The conversation covers the essential services Ronald McDonald House provides to families and communities, the meaningful feedback they receive from those they serve and how this model of care could inspire other trades or industries to create similar initiatives. Tune in to find out how you can donate time, skills or resources to support this incredible cause.

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In this Contractor Outlook™, Heidi J. Ellsworth visits with Kristen McAlister of Cerius Executives, a national leader in fractional executive placement, who shares insights into why this model is gaining traction and how it can position construction companies for long-term success. The rise of fractional hiring gives construction companies access to experienced executive leadership without the long-term risk of a full-time hire. Across finance, operations, HR, sales and technology, fractional leaders help contractors bring order to complexity, support growth and steer through transition, all without the expense or commitment of a full-time executive. The construction industry is evolving faster than ever; listen to this episode to keep up.

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In this episode of Contractor Outlook Newscast, Heidi J. Ellsworth talks with Denver Riggleman, co-founder and CEO of Hootl, about how artificial intelligence is reshaping the construction industry. With a unique background in military intelligence, government and tech entrepreneurship not to mention being a former congressman, Denver shares how Hootl is helping construction companies harness the power of AI to improve marketing, increase customer engagement and strengthen cybersecurity. The conversation explores the practical applications of AI on the jobsite and in the office, including automating tasks, optimizing workflows and eliminating inefficiencies. Denver and Heidi also discuss how construction professionals can incorporate AI into their systems and processes to stay competitive, improve project delivery and create long-term success for their businesses.

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In this Contractor Outlook Newscast, Heidi J. Ellsworth sits down with Kevin Fox of Foxwerx Group, a leading authority on artificial intelligence, to discuss the rapidly evolving role of AI in construction. Kevin shares insights on how builders and trade professionals are using artificial intelligence to streamline operations, boost conversions and make data-driven decisions. From using ChatGPT and other AI assistants at the front desk to developing custom AI personalities linked to CRMs, they explore when to move from free to paid tools, how to harness company data effectively and where to find the best training and resources.

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In this episode of Contractor Outlook, Heidi J. Ellsworth sits down with Trent Cotney of Adams and Reese to explore the policy changes reshaping the contracting and roofing industries under the current presidential administration. With his wealth of experience in roofing and industry advocacy, Trent offers expert insights into evolving issues from immigration policies and labor shortages to tariffs and tax codes. He unpacks what these changes mean for contractors and how businesses can adapt to stay compliant and competitive. Whether you're a contractor or just interested in the intersection of policy and construction, this conversation delivers valuable takeaways for navigating today's complex legal landscape.

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In this Contractor Outlook, Heidi J. Ellsworth visits with Caitlin Burke to discuss her inspiring journey; she courageously shares her personal story of resilience, self-discovery and empowerment. As a recruiter for the construction industry, she shares how her personal journey helps inspire others to join the trades. Through candid reflections, Caitlin discusses the challenges she's faced, the lessons she's learned and the growth she's experienced along the way. Her narrative serves as inspiration to all business owners as they develop a culture of strength and resilience, which is key to a strong recruitment and retention strategy.

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In this Contractor Outlook Newscast, we're tackling a topic that's critical to structural safety but often overlooked: roof weight. Heidi J. Ellsworth visits with Mark Graham of the National Roofing Contractors Association (NRCA) to discuss how roof weight is evaluated, why it matters, and what can go wrong when it's ignored. From calculating safe load capacities to understanding the roles of roofing contractors, general contractors, and building envelope experts, this episode lays out what it takes to get it right. We also explore recent updates around roof weight standards, how the industry is adapting, and what changes may be on the horizon. Whether you're on the roof or in the design room, this conversation delivers weighty insights you won't want to miss.

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