AI will not run your coaching practice while you sip a drink on a beach. Colin Scotland, who heads the AI for Coaches mentorship at coaching.com, explains why the coaches getting real value from AI start somewhere unexpected: writing down who they are. He walks through context engineering, operational AI that completes tasks on its own, and why the first step toward using the technology well is knowing yourself. A grounded, human-first take on a tool most people still misunderstand.

You are the bottleneck in your own business. Elle Oren has seen it across tech giants and solo coaches alike. After years building go-to-market strategy for Microsoft, Cisco, and Equinix, Elle now helps small business owners shift from operator to owner. Your qualification is the delivery, not the solution. Build trust into the business instead of yourself, partner outward into an ecosystem, and you turn a job into an asset built to outlive you. A direct, practical conversation for any coach ready to think like a business owner.

Paul Dupuis turned around a failing operation of around 75,000 people by asking questions, not giving orders. The former Randstad India and Japan CEO joins Dr. Steve Jeffs and Erwin de Grave to share his belief: the answers are in the room. Learn his three-question approach to listening, the power of "What if," and his E5 Movement model of leadership. A practical conversation for coaches and leaders who want to lead change without pretending to know everything.

A podcast spot, a book, or a TV interview gets you noticed once. Then most experts go quiet, and the attention disappears.

Dr. Trudy Beerman has produced hundreds of expert interviews as CEO of PSI TV. She holds a doctorate in strategic leadership from Liberty University. In this episode she explains the back end most experts forget.

Visibility now decides who gets hired. Search engines and AI recommend the people who show up with relevance, recency, and repetition. Your name and message need to match across every platform, or the algorithm reads you as a stranger.

Trudy and hosts Dr. Steve Jeffs and Erwin de Grave map a clear starting point. Own your website first. Build outward from there. Play the long game, and your effort compounds.

Being a great coach will not build your business. Brooke Summer Adams learned this the hard way before she went full-time.

Known as The Coach's Coach, Brooke recovered from body image struggles through life coaching, built a six-figure business in 18 months, and now helps new coaches replace their salary and work for themselves. In this episode she names the split most coaches miss: coaching gives people what they need, while marketing gives people what they want. Two skill sets, two learning curves. She shares the three questions behind a strong personal brand and explains why the cringe of the early days is the price of entry, not a sign you chose wrong. Practical, direct, and honest about the work involved.

Clients pick coaches for authenticity, not credentials. That was the ICF finding 20 years ago, and Cynthia Loy Darst says it still holds.

A co-active coaching pioneer since 1992, Cynthia helped found the ICF, served as ACTO president, and now oversees leader development at CTI. She talks with Dr. Steve Jeffs and Erwin de Grave about presence, the difficulty of self-curiosity, the inside team approach to internal voices, and where AI fits in coaching. Direct, grounded, and drawn from 34 years inside the profession.

Most teams avoid the conversations that would solve their biggest problems. Gaby Jordan, founder of Source Elements Group, has spent 20+ years teaching leaders how to have them.

A former Manhattan trial lawyer turned coach, Gaby has taught at MIT, NYU, Stanford, and over 80 institutions worldwide. She joins Dr. Steve Jeffs and Erwin de Grave to unpack champion conversations, the role of agency in leadership, and why a $2 billion company hit its targets by focusing on people, not sales. A practical episode for coaches and leaders working with teams in transition.

Sports coach turned practice developer Simon Harling joins Dr. Steve Jeffs and Erwin de Grave to challenge how coaches build their work. Author of Good Coach, Bad Coach, Simon brings 15+ years from pro football, squash, and national governing bodies into a conversation about environmental design, stakeholder alignment, and the tension between development and performance. Hear why moving from "am I good enough?" to "I know what my practice is for" changes everything, and how the conditions of practice matter more than chasing peak moments. Practical, direct, and grounded in real examples.