Most coaches are pricing themselves out of the clients they actually want.

Not because they’re too expensive…
But because their pricing signals the wrong things.

In this episode, Dan and Greg unpack the psychology behind pricing and why it’s one of the biggest levers in your coaching business. From the Veblen Effect to the Decoy Effect and the Rule of 100, you’ll learn how subtle shifts in how you present your offers can completely change how they’re perceived.

This conversation goes beyond tactics. It challenges the belief that cheaper is better and shows why premium pricing—when done right—builds trust, increases commitment, and attracts higher-quality clients.

You’ll learn how to structure your offers so clients naturally lean toward your premium option, why discounting often backfires, and how to position your coaching around outcomes rather than sessions.

If you’ve ever second-guessed your pricing, struggled to attract serious clients, or felt stuck competing on price, this episode will give you a new lens on how to approach it.

It’s time to stop leaving money on the table and start pricing with intention.

CTA:
www.coachtrap.co.uk
skool.com/thecoachtrap

Strategies to Overcome the Middle Management Trap

Most professionals don’t feel stuck because they lack ability…
They feel stuck because they’re trapped between doing and leading.

In this episode of the Coach Trap Podcast, Glenn Birkelev shares the hard truths about leadership, communication, and why so many coaches and professionals struggle to move beyond the middle layer.

This is a practical, no-fluff conversation on how to shift from operator to leader — and how storytelling becomes the bridge that connects you to the right clients and opportunities.

In this episode, you’ll learn:

• Why “what got you here won’t get you there”
• The real reason leaders struggle with communication
• How storytelling builds trust and resonance
• What the middle management trap actually is (and how to escape it)
• How to create content that connects and converts

Key takeaway:
If your message doesn’t resonate, your audience won’t respond.

Standout quotes:
“Who are you for and what do you do?”
“What got you here won’t get you there.”
“Stories create a moment of resonance.”

🎯 Ready to escape the coach trap?
👉 www.coachtrap.co.uk

Connect with Glenn:
LinkedIn: https://www.linkedin.com/in/glennbirkelev/
Website: www.glehago.com
YouTube: https://www.youtube.com/@glehagocoaching

The Coach Trap: Avoid Burnout & Build Real Authority

In this episode, Mark Miller dives into the hidden realities of coaching — from burnout and mental health misinformation to the growing influence of AI.

This is a grounded, honest conversation about what it actually takes to build authority without losing authenticity.

If you’re a coach, creator, or leader navigating pressure, content, and growth, this episode will challenge how you think about performance, recovery, and trust.

What We Cover:

The truth about burnout (and why most people get it wrong)

How to manage pressure without breaking down

• The rise of misinformation in mental health
• The opportunities and risks of AI in coaching
• Building authentic messaging that actually connects

Frameworks Mentioned:

• Green Zone vs Orange Zone (Pressure Management)
• Six Human Needs
• Metacognition & Self-Awareness

Key Takeaways:

• Burnout isn’t just a buzzword — it has real implications
• Not everything you see online is accurate or safe
• AI is powerful, but misuse has consequences
• Authenticity is a strategy, not just a personality trait

Standout Moments:

“Burnout has real diagnostic implications.”
“Beware of misinformation and disinformation.”
“AI can be dangerous if misused in coaching.”

Connect & Learn More:

Escape the Coach Trap → www.coachtrap.co.uk
Marc Miller on TikTok → https://www.tiktok.com/@muchmorecoaching
Marc Miller on LinkedIn → https://www.linkedin.com/in/marc-miller-msc-862973173/

coaching, burnout, mental health, AI, authenticity, pressure, social media, self-awareness