In this LinkedIn strategy masterclass, I sit down with William Peake, Global Managing Partner at Harneys, who transformed from standup comedian to one of legal's most influential voices on social media. We expose why traditional law firm marketing keeps partners invisible and reveal how real human communication can transform your professional presence.William reveals why boring announcement posts destroy your credibility. He explains how he posts twice daily while running a global law firm without spending hours online. He breaks down the myths around LinkedIn perfectionism and shows you exactly how busy lawyers can build authentic connections that actually drive business results.Whether you're a senior partner posting obligatory updates once a month, a legal marketing director fighting partner resistance, or a lawyer who thinks you're too serious for social media, this conversation will change everything. It proves that LinkedIn success has nothing to do with becoming an influencer. It's about showing up as an actual human being.

What we cover:

• Why speaking like a real person beats polished corporate speak every time

• The fatal "delighted to announce" mistake that kills your engagement

• William's twice daily posting routine that takes under a minute

• Strategic content timing: nostalgic Sundays, professional mornings, lighthearted afternoons

• Drawing boundaries between personal life and professional content

• Why ghostwritten posts fail but AI editing assistance works

• Turning vulnerability into your most powerful content hook

• The discipline system that prevents burnout in demanding leadership roles

Timestamps:

07:12 Attention spans are dead: you must hook readers in the first line

22:18 Why "delighted to announce" posts are completely pointless

24:57 Posting twice daily: the actual time investment is under 45 seconds

29:00 Ghostwritten content fails: people can smell inauthenticity immediately

35:14 Burnout prevention: drinking less, eating well, exercising consistently

58:15 Conference post formula: lead with "I'm nervous" to create instant connection

01:04:25 His proudest post: vulnerability about grief created unexpected human connection

Resources:

William Peak on LinkedIn: https://www.linkedin.com/in/william-peake-368953143/Harneys Law Firm: https://www.harneys.com/Sahar Farooqi on LinkedIn (legal industry LinkedIn pioneer): https://uk.linkedin.com/in/sahar-farooqi📲

Connect with Me:

🌍 Website: https://charlenegisele.com📸 Instagram: https://instagram.com/charlenegisele💼 LinkedIn: https://linkedin.com/in/charlènegisèlebourliout

I sat down with Mike Fave, metabolic health coach and bioenergetics expert, to expose the dark side of keto, carnivore, and intermittent fasting.

Mike reveals why high-performers are wrecking their metabolisms while thinking they're "optimizing" and explains how stress hormones literally cannibalize your body tissue. He destroys the insulin hypothesis myth and shows you how to reclaim your energy, fertility, and thyroid function through strategic carbohydrate refeeding.

Whether you're a burnt-out executive, a former keto dieter who can't lose weight despite eating 1200 calories, or someone terrified that sugar will give you diabetes, this conversation will revolutionize how you understand metabolism.

• Why keto works initially but destroys you long-term

• How energy deficits force your body to shut down reproduction and digestion

• Why low-carb crashes your thyroid function

• The fertility-metabolism connection

• Sugar fear deprogramming: the two-week experiment

• Real vs fake carbs: why orange juice heals but blueberry muffins harm

• Executive meal strategies and practical solutions

0:02:06 The common journey: paleo → keto → IF → OMAD → carnivore → disaster

0:04:29 Why keto feels amazing initially: stress hormones and confirmation bias

0:14:04 The insulin hypothesis: elegant theory, wrong conclusion

0:20:02 Stress hormone breakdown: how cortisol cannibalizes protein tissue

0:24:33 Reproductive and digestive shutdown: your body's non-negotiable cuts

0:31:08 Meet Jessica: the attorney archetype (stubborn weight, fertility, thyroid)

0:38:03 Why forcing T3 on a low-carb body backfires

0:42:36 Breaking the sugar fear: the two-week experiment framework

0:51:03 The muffin myth: "high-carb" processed foods are actually high-fat

0:53:00 Body composition wins: DEXA scans reveal muscle loss on keto

0:56:22 Stress management through carbs: why cravings are intelligent

1:01:42 Executive snack strategies: dried fruit, chocolate, macadamias

1:08:04 Meal prep solutions: restaurants, shakes, personal chefs

Mike Fave's Website: https://mikefave.com Mike Fave on YouTube: https://youtube.com/@mikefave

🌍 Website: https://charlenegisele.com 📸 Instagram: https://instagram.com/charlenegisele 💼 LinkedIn: https://www.linkedin.com/in/charlène-gisèle-bourliout/

#ProMetabolic #ThyroidHealth #KetoRecovery #MetabolicHealth #Bioenergetics #ThyroidHealing #FertilityJourney #HighPerformers #BurnoutRecovery

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