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The Category Leaders Podcast

The Category Leaders Podcast

De : Eli Igra Serfaty
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 The Category Leaders Podcast is where B2B executives and innovators step into the spotlight. Each week, host Eli Igra Serfaty interviews leaders who are driving change in their industries—those who believe in building trust, credibility, and legacy while shaping conversations that matter.Copyright 2026 Eli Igra Serfaty Economie Politique et gouvernement
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    Épisodes
    • 5 - Overcoming Challenges and Embracing Change in the Field Service Industry with Draven McConville

      5 - Overcoming Challenges and Embracing Change in the Field Service Industry with Draven McConville
      Jan 26 2026

      In this episode of The Category Leaders Podcast, your host Eli Igra Serfaty hosts Draven McConville, Founder and CEO of Klipboard.io.

      Draven discusses founding and rebranding Klipboard.io, overcoming challenges like Brexit and COVID-19, and the company’s growth and evolution. Draven highlights the importance of strong branding, the rapidly changing AI landscape, and future innovations such as advanced AI integration. Draven also invites listeners to connect on LinkedIn and explore Kilpboard.io online.

      Check out Draven's website HERE.

      Check out Klipboard.io HERE.

      Connect with Draven on LinkedIn HERE.

      Think you'd be a great guest on the show? Apply HERE.
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      17 min
    • 4 - Trust and Growth for Challenger Brands: Navigating Today’s Public Relations Landscape with Matt Kovacs

      4 - Trust and Growth for Challenger Brands: Navigating Today’s Public Relations Landscape with Matt Kovacs
      Jan 19 2026

      In this episode of The Category Leaders Podcast, the host Eli interviews Matt Kovacs, President of Blaze PR.

      Matt shares his journey from retail marketing to leading a PR agency focused on challenger brands. The conversation covers the evolution of PR, its integration with marketing, the impact of AI, and the importance of authentic storytelling and executive thought leadership. Matt also emphasizes collaboration between agencies, building trust through consistent messaging, and the enduring value of human connection. The episode highlights Blaze PR’s strategies for helping brands grow, adapt, and thrive in today’s dynamic media landscape

      Check out Matt's work HERE.

      Connect with Matt on LinkedIn HERE.

      Think you'd be a great guest on the show? Apply HERE.
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      25 min
    • 3 - AI Solutions: Why Waiting for the Perfect Moment is Like Waiting for a Unicorn with Shay Levi

      3 - AI Solutions: Why Waiting for the Perfect Moment is Like Waiting for a Unicorn with Shay Levi
      Jan 12 2026

      In this episode of The Category Leaders Podcast, your host Eli Igra Serfaty interviews Shay Levi. Shay is the CEO and Co-founder of Unframe AI and shares his entrepreneurial journey from founding NoName Security to building Unframe AI, a company enabling enterprises to rapidly adopt tailored AI solutions.

      Shay also discusses the challenges of enterprise AI adoption, Unframe AI’s unique try-before-you-buy model, and the importance of bridging AI technology with real business impact. He also offers practical advice for aspiring founders, emphasizing the value of building a strong team and seeking guidance from experienced entrepreneurs. The episode, hosted by Eli, highlights Unframe AI’s balanced growth strategy and vision for the future of enterprise AI.

      Check out Shay's work HERE.

      Connect with Shay on LinkedIn HERE.

      Think you'd be a great guest on the show? Apply HERE.
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      23 min
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