The Catalyst : How to Change Anyone's Mind by Jonah Berger
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The Catalyst : How to Change Anyone's Mind by Jonah Berger
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New Podcast Episode on Epic Reads Express!🔥 The Catalyst: How to Change Anyone’s Mind by Jonah BergerStruggling to persuade others or make meaningful change happen? In this episode of Epic Reads Express, we uncover the psychology of influence from The Catalyst, revealing how to remove resistance and make people more open to change.Instead of pushing harder, learn to:✅ Reduce Reactance – Lower people's natural resistance to persuasion.✅ Ease Uncertainty – Make change feel safe and familiar.✅ Find the Right Friction – Remove barriers that slow progress.✅ Harness Corroborating Evidence – Use multiple sources for credibility.✅ Enable Autonomy – Let people feel in control of their decisions.With real-world examples and practical strategies, this book teaches you how to be a catalyst for change in business, relationships, and everyday life.🎧 Tune in now and start unlocking the secrets of influence!
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