Épisodes

  • The "Almost Buyer" Problem: Why Marketing Creates Fans, Not Customers
    Feb 11 2026

    If people praise your offer but don’t buy, the problem isn’t more information—it’s missing belief. This episode reveals the five critical beliefs that drive decisions and shows how to build the invisible scaffolding that turns interest into confident, committed action.

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    14 min
  • The Whisper Funnel: A Reset for a Post-Attention World
    Jan 28 2026

    Marketing is stuck in a shouting match—and everyone’s exhausted. This episode introduces the Whisper Funnel: a quieter, more human path to trust, resonance, and enrollment. Learn why urgency backfires, how to filter for the right people, and how whispers outperform shouts.

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    16 min
  • On Leadership, Canadian Astronauts, and Yelling at My Nine-Year-Old Son
    Jan 18 2026

    A parenting meltdown becomes a leadership lesson. In this episode, Danny explores how overreaction compounds problems, how real growth happens at the edge, and why owning your reaction – even when others are wrong – is how you reclaim power, trust, and calm under pressure and when it matters most.

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    12 min
  • The New Playbook for Course Creators: How to Thrive in the Age of AI
    Jan 9 2026

    The expert industry is having its Kodak moment. Danny explains why selling information is over, how AI is forcing a business-model shift, and why integration, containers, and human guidance—not mere courses—are the future for educators who want to thrive.

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    15 min
  • The End of Online Courses (As We Know Them)
    Jan 2 2026

    Online course sales are collapsing—but AI isn’t killing everything. This episode breaks down the five jobs people hire courses to do, which ones AI is disrupting fast, which remain defensible, and how course creators can adapt their offers to thrive in the AI era—and what to change now.

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    18 min
  • Why Everyone's Marketing Suddenly Stopped Working
    Dec 26 2025

    The market hasn’t just cooled—it’s emotionally frozen. This episode explores why conversion is breaking down, how “frozen intent” is replacing optimism, and the five strategic shifts expert businesses must make to lead, enroll, and grow in a post-belief market.

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    16 min
  • Creativity Is Intelligence Having Fun
    Dec 19 2025

    The entrepreneur’s gift—seeing what’s missing—can become a biological trap. This episode explains how stress narrows creativity, why scarcity thinking blocks insight, and how curiosity, gratitude, and state shifts unlock your full intelligence and best ideas.

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    11 min
  • What Are We Solving For?
    Dec 12 2025

    Entrepreneurs stay stuck by chasing wish lists instead of choosing real goals. This episode shows why strategy requires trade-offs, how to diagnose the true bottleneck, and how one clarifying question—“What are we solving for?”—turns motion into momentum.

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    11 min