Épisodes

  • Episode 9: Richard Cupit, PIB Insurance Brokers
    Nov 12 2025

    In this months's episode, Luke speaks to Richard Cupit, head of Healthcare for PIB Insurance Brokers. Richard explores his path to the insurance industry and gives a look at what goes on behind the scenes when insuring cannabis prescribers, distributers, and more.

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    26 min
  • Episode 8: John Shute, PufCreativ
    Sep 23 2025

    In this months's episode, Luke speaks to John Shute, CEO and co-founder of PufCreativ. John shares his passion for creative marketing campaigns, which, combined with his commitment to social equity in cannabis, has been the driving force behind PufCreativ.

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    32 min
  • Episode 7: Nicole Farah, Americana Communications
    Jun 16 2025

    In this months's episode, Luke speaks to Nicole Farah, Founder and Managing Director of Americana Communications. Nicole explores the role of effective PR in shaping the narrative surrounding cannabis and influencing legislation. Throughout, she unpacks the critical differences that define cannabis discourse and policy on both sides of the Atlantic.

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    22 min
  • Episode 6: Liam O'Dowd, leafie
    May 19 2025

    In this months's episode, Luke speaks to Liam O'Dowd, Editor and Co-Founder of leafie. Liam explores leafie's role in cannabis journalism, highlighting how the magazine's commitment to independent, evidence-based journalism counters the negative cannabis narrative frequently found in mainstream media outlets.

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    32 min
  • Episode 5: Adam Windish, British Cannabis
    Apr 15 2025

    In this months's episode, Luke speaks to Adam Windish, Chief Revenue Officer of the medical division of British Cannabis. Adam explores how his experience as a patient has deepend his understanding of the needs of medicinal cannabis users, along with how British Cannabis has responded to these needs.

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    26 min
  • Episode 4: Jamie Bartley, The Unyte Group
    Mar 3 2025

    In this months's episode, Luke speaks to Jamie Bartley, CEO of The Unyte Group. Jamie elaborates on his vision for hemp in relation to the UK's Net Zero agenda, along with outlining the main challenges holding back the UK's hemp inudstry from flourishing.

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    23 min
  • Episode 3: Heidi Whitman, Global Strategist
    Feb 3 2025

    In this episode, Luke speaks to Heidi Whitman, a global cannabis strategist and co-founder of the EmpowHer Cannabis Society. Heidi dives into her journey, her strategies for creating inclusive and empowering spaces, and her vision for a cannabis industry where women are at the forefront of innovation and change.


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    31 min
  • Episode 2: Dr. Callie Seaman, Aqualabs
    Dec 16 2024

    In today's episode, Luke speaks to Dr. Callie Seaman, research director of Aqualabs and co-chair of the Cannabis Industry Council. Callie shares her experiences advocating for medicinal cannabis, her hopes for the cannabis industry, and her recent Contribution to Science Award at the Cannabis Industry Awards.

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    28 min