Couverture de The Buyer Narrative: Customer Experience Reimagined

The Buyer Narrative: Customer Experience Reimagined

The Buyer Narrative: Customer Experience Reimagined

De : Kingman Consulting Group
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 As the buying process continues to modernize overtime, it can no longer be denied that customer experience can completely determine business success, but for too long, the practical applications of this notion have remained elusive. Our mission is to change that. The Buyer Narrative Podcast is brought to you by the Kingman Consulting Group, a management consulting firm that specializes in helping organizations understand their customers in order to facilitate experiences that drive brand loyalty and growth. Through this podcast, we will share practical advice on how you can do the same.Kingman Consulting Group Economie Management Management et direction
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    Épisodes
    • S2:E9 The Future of CX is Doing More With Less [Season Finale]

      S2:E9 The Future of CX is Doing More With Less [Season Finale]
      Jun 23 2021

      In this episode of the Buyer Narrative, I talk about the future of customer experience in the world as we know it.
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      14 min
    • S2:E8: How to Use Content to Improve the B2B Customer Journey

      S2:E8: How to Use Content to Improve the B2B Customer Journey
      May 26 2021

      In this episode of the Buyer Narrative, I sat down with Camille Trent, Managing Editor at MarketerHire, to talk about how B2B brands can use the right content to improve the customer journey.

      Learn how to:

      • Add human emotion to B2B marketing.
      • Align your message to the heart of what customers value.
      • Tap into existing customers can help you drive your content strategy.
      • Use content to drive further engagement and activation for current customers.
      • And so much more!

      To learn more from Camille, follow her on LinkedIn @ https://www.linkedin.com/in/camillehansentrent/
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      37 min
    • S2:E7: Is It Time to Change How We Think About Customer Experience?

      S2:E7: Is It Time to Change How We Think About Customer Experience?
      May 12 2021

      In this episode of the Buyer Narrative, I discuss how I think about the value and the purpose of driving successful customer experiences.
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      11 min
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