In this episode of the Business of Jiu Jitsu Podcast, JP Levesque breaks down four simple systems that can dramatically improve the way you run your academy. Many gym owners feel busy all the time but still struggle to see real progress. JP explains how small weekly habits like calendar blocking, reviewing your metrics, and consistent lead follow-up can shift your business from chaotic to controlled.

You’ll also hear why tracking attendance is one of the most overlooked retention strategies, and how setting aside time each week for growth planning can help you move from reactive to proactive as an owner. If you want practical systems you can start implementing immediately, this episode lays out a clear and simple framework to help you grow your academy sustainably.

Want help figuring out what’s actually holding your academy back?

Book a free Growth Engine Audit and we’ll walk through your leads, onboarding, retention, and systems together.

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On this episode we get some great gym owner insights from Jason Khalipa. We explore the journey of turning passion into a sustainable business, focusing on lessons learned from Jason Khalipa's extensive experience in fitness, CrossFit, and Jiu-Jitsu. Whether you're an academy owner or aspiring entrepreneur, discover actionable tips on business mindset, class structure, community building, and growth strategies.Key Topics

• The parallels between CrossFit and Jiu-Jitsu industry evolution (2010–2020)
• Treating your gym as a business, not a hobby
• Importance of formal partnership agreements to prevent conflicts
• The significance of class structure, curriculum planning, and relaying content effectively
• How to create positive member experiences and reduce dropout rates
• The role of professionalism, punctuality, and cleanliness in gym quality
• Strategies for owners of 100–120 students feeling stuck and scaling up
• The mindset shift from hobbyist to business owner for sustainable growth
• Personal growth, discomfort in expansion, and maintaining health as an owner
• Building community with men's programs and online digital apps

Connect with Jason on the links below:

• ⁠Th.fit ⁠ — Free parking lot workouts for men
• NC Fit — Jason's Gym's
• Instagram - Check out Jason on IG

If you are serious about growing your BJJ academy and you want a road map on how to do it, click the link below to schedule a free 30 min BJJ Growth map call.

Click here to schedule your 30 minute call

In this episode of the Business of Jujitsu podcast, JP Levesque discusses essential best practices for jujitsu academies, focusing on retention, onboarding, sales, lead generation, and business metrics. He emphasizes the importance of tracking student attendance, creating effective onboarding processes, simplifying sales techniques, nurturing leads, and understanding business metrics to foster growth. The conversation provides actionable insights for academy owners to enhance their operations and student engagement.

Takeaways

Retention is crucial for student engagement.

Regularly check student attendance to prevent dropouts.

Implement a structured onboarding process for new students.

Sales should be straightforward with clear options.

Lead nurturing is essential for building trust.

Understand the importance of Google reviews for credibility.

Track business metrics to make informed decisions.

Time block tasks to focus on CEO responsibilities.

Utilize paid ads for lead generation effectively.

Now is the optimal time for growth in jujitsu academies.

Interested in working with GrowJistu? Book a free demo call on this link: https://growjitsu.com/request-a-demo

Get your free ads training I mentioned in the video here:

Click here to get the doc - FILE > MAKE A COPY