Is your business structure secretly costing you profits? In this episode of The Cash Flow Factor, Dawn Porthouse kicks off the Business Structure Series by unpacking the real pros and cons of starting as a sole proprietor.

Many entrepreneurs begin here because it’s fast, simple, and cheap. But what looks easy upfront can become risky as your business grows. From unexpected tax burdens to unlimited personal liability, Dawn explains what every freelancer, consultant, and small business owner needs to know before choosing—or staying with—a sole proprietorship.

Whether you’re testing the waters or already running full speed ahead, this episode will help you spot the red flags and plan smarter for long-term success.

• ✅ What a sole proprietorship is and why it’s the default for most new entrepreneurs

• ✅ The benefits: simplicity, control, and low costs

• ✅ The hidden pitfalls: personal liability, self-employment taxes, funding challenges, and limited growth opportunities

• ✅ Key signals that it’s time to upgrade to an LLC or corporation

Resources & Links Mentioned:

• 📥 Free Business Structure Cheat Sheet – Compare sole proprietorships, LLCs, and corporations side by side so you can make confident choices. Get it here.

• 💬 Want help figuring out your next step? Book a free Clarity Call with our team. In 20 minutes, we’ll talk through your goals, answer your biggest structure questions, and point you toward the smartest path for growth. Grab your Clarity Call here

Next Episode: Partnerships

We’ll dive into the opportunities—and potential headaches—that come with sharing ownership. Don’t miss it!

🎧 Subscribe now so you never miss an episode, and share this with a fellow entrepreneur who’s ready to protect their profits.