Couverture de The Build Your Private Practice Podcast

The Build Your Private Practice Podcast

The Build Your Private Practice Podcast

De : Liane Wood
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 This Podcast is for Canadian mental health practitioners ready to build a private practice that supports their life—not drains it. Whether you're looking to start, grow, or scale with more ease, income, and impact—this podcast is for you.2025 Direction Economie Management et direction
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    Épisodes
    • Why BetterHelp Isn't Your Competition—And Who Actually Is

      Why BetterHelp Isn't Your Competition—And Who Actually Is
      Feb 16 2026
      If you've ever wondered, "How am I supposed to compete with BetterHelp?" this episode is for you. In this solo episode of The Build Your Private Practice Podcast, Liane breaks down why platforms like BetterHelp are not actually your competition — even though it can feel that way. Yes, corporate therapy platforms have massive ad budgets, strong brand recognition, and seem to be everywhere online. But they are built for volume, not depth. And that difference matters more than you think. In this episode, Liane explains who your real competition actually is (hint: it's not another therapist), why competing on price or speed is a losing game, and how clarity, connection, and trust are what truly attract aligned clients into private practice. This conversation is about shifting from fear-based marketing to clarity-based messaging — so your practice stands out for the right reasons. In This Episode, You'll Learn:
      • Why BetterHelp isn't your real competition
      • What corporate therapy platforms cannot replicate
      • Why client confusion is the biggest threat to private practice growth
      • Why messaging matters more than marketing tactics
      • Simple ways to clarify your niche and connect with the right clients
      Ready to Clarify Your Message? If this episode leaves you thinking, "I know I need to be clearer, but I don't know where to start," check out the Niche & Copy Crash Course. This low-cost, DIY training helps you:
      • Clarify your niche without boxing yourself in
      • Write copy that sounds human and connects
      • Attract clients who feel aligned with your work
      👉 Learn more here:
      https://www.buildyourprivatepractice.ca You are not too small, not behind, and your work still matters.

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      11 min
    • If Clients Are Searching, Why Aren't They Finding You?

      If Clients Are Searching, Why Aren't They Finding You?
      Feb 9 2026
      If you've ever found yourself wondering "People are clearly looking for therapy… so why isn't my practice showing up?" this episode is for you. In this solo episode of The Build Your Private Practice Podcast, Liane breaks down one of the most frustrating realities many Canadian therapists are facing right now. Clients are searching, but the way they search and how they find providers has fundamentally changed. This conversation is not about shouting louder, posting more, or becoming an SEO expert overnight. It is about understanding how Google, AI-driven search results, and client behaviour intersect, and what small, practical shifts can make it easier for the right clients to actually find you. You will learn why a beautiful website is not enough on its own, how zero-click searches are quietly impacting visibility, and how aligning your language with what clients are really searching for can change everything. This episode is about clarity over complexity, alignment over hustle, and building visibility in a way that feels ethical, grounded, and sustainable. In This Episode, You'll Learn:
      • Why more people searching for therapy does not automatically mean more inquiries
      • How Google and AI summaries are changing how clients discover therapists
      • The most common reasons therapists' websites do not convert, even when traffic exists
      • Why client language matters more than clinical or professional terminology
      • The three types of content that most support therapist visibility
      • Simple, foundational SEO shifts that actually make a difference
      • Three concrete actions you can take this week to improve how you show up online
      Ready to Stop Waiting to Be Found? If this episode has you thinking "I know I need to show up more clearly online, but I do not know where to start," Accelerate Your Practice was designed for exactly that moment. This signature program supports Canadian therapists who want to fill their caseload with aligned, paying clients without feeling salesy, overwhelmed, or burned out. Inside, you will learn how to clarify your messaging, build ethical visibility, and create simple marketing systems that support consistent growth. 👉 Learn more here:
      https://www.buildyourprivatepractice.ca/accelerate-your-practice Explore More Support

      Visit https://www.buildyourprivatepractice.ca for free resources, tools, and programs to support your next stage of private practice growth.
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      10 min
    • What the Data Really Says About Private Practice in 2026

      What the Data Really Says About Private Practice in 2026
      Feb 2 2026
      Is private practice really oversaturated, or are we misunderstanding what is actually happening in the market? In this episode of The Build Your Private Practice Podcast, Liane takes a grounded, data-informed look at the growing fear many therapists are feeling about the future of private practice. If you have found yourself worrying that there are too many therapists and not enough clients, this conversation will help you reframe that belief with evidence, context, and perspective. You will hear what the numbers really say about mental health access in Canada, why low utilization is not a sign of failure, and how changes in search behavior, technology, and visibility are reshaping how clients find therapists as we move into 2026. This episode is not about hustling harder or competing with large corporate platforms. It is about understanding what is changing, what is staying the same, and how to position your private practice in a way that feels ethical, aligned, and sustainable. In This Episode, You'll Learn:
      • What the data actually says about mental health access and private practice in Canada
      • Why oversaturation is not the real problem and what is
      • How client discovery has changed with Google, AI, and modern search behavior
      • Why relying only on referrals is becoming less reliable and more stressful
      • How independent therapists can stand out through clarity and positioning, not hustle
      Ready to Stop Relying on Referrals? If you are ready to build a steady stream of aligned, paying clients without feeling salesy, overwhelmed, or out of integrity, Accelerate Your Practice is designed to support you. This signature program helps Canadian therapists get found by the right people, build trust through clear and grounded messaging, and create marketing systems that support consistent practice growth. 👉 Learn more here:
      https://www.buildyourprivatepractice.ca/accelerate-your-practice Explore More Support

      Visit https://www.buildyourprivatepractice.ca for free resources, programs, and tools to support your next stage of growth.
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      12 min
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