Back when the sun first rose over the World Wide Web, companies all over began to dip their toes into the concept of websites. On radio spots and television ads, everyone was asking you to visit them online… but that has largely fallen to the wayside, even as the internet itself has become the main avenue for information. On this episode of The Briefcase, Ric Tyler explains how the general public has picked up the internet, and tells us exactly where the dot com's gone.

• At the beginning of a new paradigm of technology, the general consumer might need an introduction and a call to action to interface with your new digital location.
• However, as the technology develops and becomes more integrated, it tends to become more well-known: as such, the general consumer can find the location without as much help.
• Nowadays, consumers can navigate technology like the internet on their own, so you do not have to waste precious time talking. You don't need to tell them your URL, as they'll know how to find you.

Got a question for the Sutherland Weston team? Connect with us at https://sutherlandweston.com/

• Every great idea starts as someone else's bad idea. Trying out new ideas is the only way to grow your business!
• Don't fear failure. Sometimes a business decision doesn't work out, but that's just another step towards progress.
• Be fearless, not foolish. Review the data you've collected and choose your direction from there.

The measure of a business is measurable results— and how you measure those is half the battle. On this episode of The Briefcase, Alton Buzzell, Director of Marketing at Hollywood Casino Bangor, talks to Ric about some cold, hard numbers—and how to use them correctly. If you're not operating with good, clean numbers, you won't know where you're going, but when you're working with good data, your map is as clear as day.

What You'll Learn

• Data is king: it lets you see what kinds of payoffs your efforts are giving you back- the good and the bad, what works and what needs to be changed.
• The way you find your measurable results might not be set in stone, so make sure you use the right tools for the right times.
• You have to have enough data to make sure your information is correct— a low sample size can mean an awful lot of things, but for certain, it means that you're not getting the whole story.

Want to hear more from Alton? Check out Lights, Slots, Action!, a Hollywood Casino podcast by Sutherland Weston!

Got a question for the Sutherland Weston team? Connect with us at https://sutherlandweston.com/