Building a microbakery that lasts means nurturing your body as well as your business, and this week's guest knows that better than almost anyone. Cassy Garcia is the New York Times bestselling author of The Protein Meal Prep Plan, Cook Once Dinner Fix and Cook Once Eat All Week, and the founder of Fed and Fit. I have cooked from Cook Once Eat All Week almost every week for years, and it genuinely changed how my household eats.

We talk about trusting your own voice instead of outsourcing your marketing to someone else, why you need to stop discounting your wins as a fluke, and exactly what to do with a couple of free hours so your family eats real food during your hardest bake weeks. Cassy also shares her go-to backup meal and the one small habit that has completely changed her afternoons and mornings.

👤 Find Cassy Garcia at Fed and Fit: https://fedandfit.com/

Get Cassy Garcia cookbook here: https://link.amazon/B019JjMIB

Follow Cassy Garcia on Instagram: https://www.instagram.com/fedandfit/

🍞 The Bread Winner Inner Circle opens twice a year. Get on the waitlist: https://www.carolinebower.com/innercircle

🎙️ Send me a voicemail on SpeakPipe: https://www.speakpipe.com/breadwinnerpodcast

📋 Download the FREE checklist, Your First Steps to a Successful In-Home Bakery: https://www.carolinebower.com/checklist

🧮 Grab the Profit & Pricing Calculator: https://www.carolinebower.com/calculator

✉️ Join my email list: https://carolinebower.myflodesk.com/newsletter

🛒 Shop my sourdough microbakery favorites: https://www.carolinebower.com/links

📱 Follow me on Instagram: @carolinebower_sourdough

Thanksgiving is so late this year that between Small Business Saturday and Christmas, you have exactly 27 days to sell. There is no time inside that window to go find new customers, which means the bakers who fill those 27 days with orders are the ones whose neighbors already know they exist before the end of October.

This week I am walking you through a 10-minute check-in on your third-quarter numbers, then a three-week plan to build local visibility before your holiday pre-orders open. You will leave with three numbers to track and a simple, repeatable way to get seen by the people already looking for a local baker this season.

🎯 The Seen and Sold Sprint starts October 10th. Enrollment closes October 9th: https://carolinebower.myflodesk.com/sprintwaitlist

🎙️ Send me a voicemail on SpeakPipe: https://www.speakpipe.com/breadwinnerpodcast

🍞 The Bread Winner Inner Circle opens twice a year. Get on the waitlist: https://www.carolinebower.com/innercircle

📋 Download the FREE checklist, Your First Steps to a Successful In-Home Bakery: https://www.carolinebower.com/checklist

🧮 Grab the Profit & Pricing Calculator: https://www.carolinebower.com/calculator

✉️ Join my email list: https://carolinebower.myflodesk.com/newsletter

🛒 Shop my sourdough microbakery favorites: https://www.carolinebower.com/links

📱 Follow me on Instagram: @carolinebower_sourdough

In my very first holiday season, I said yes to opening day at a pumpkin patch because I was sure it would be packed. I sat there for nine hours in the September heat with my kids and sold four loaves of bread. That day taught me more about choosing events than any market I have ever done, and today I am handing you the exact framework I built from it.

I am sorting every selling opportunity into three categories, recurring markets, one-off events, and pop-ups, and walking through the four questions that decide whether any of them is worth your Saturday. I also answer a listener voicemail about recovering from a bad bake day.

🎯 The Seen and Sold Sprint opens for enrollment in early October. Get on the waitlist: https://carolinebower.myflodesk.com/sprintwaitlist

🎙️ Send me a voicemail on SpeakPipe: https://www.speakpipe.com/breadwinnerpodcast

🍞 The Bread Winner Inner Circle opens twice a year. Get on the waitlist: https://www.carolinebower.com/innercircle

📋 Download the FREE checklist, Your First Steps to a Successful In-Home Bakery: https://www.carolinebower.com/checklist

🧮 Grab the Profit & Pricing Calculator: https://www.carolinebower.com/calculator

✉️ Join my email list: https://carolinebower.myflodesk.com/newsletter

🛒 Shop my sourdough microbakery favorites: https://www.carolinebower.com/links

📱 Follow me on Instagram: @carolinebower_sourdough