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The Boarderline

The Boarderline

De : Julie
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From growing pains to team drama, marketing pros Julie Matzen and Marcy Massura spill the agency reality and drop real-world advice on marketing, leadership, and keeping your business (and your sanity) on track.

© 2026 The Boarderline
Direction Economie Management et direction
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    Épisodes
    • Episode 2: AI-Teaching AI your brand voice
      Jan 5 2026

      Tired of terrible AI spam on LinkedIn? AI expert Ken Upchurch breaks down why most automated outreach is ineffective and how to effectively utilize AI tools like Claude to elevate your job search. We cover combination resumes that beat applicant tracking systems, AI mock interviews with Eleven Labs, and spotting fake AI videos.



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      18 min
    • Episode 7: Agency Therapy - Timesheet Trauma & The Billable Hour Nightmare
      Dec 12 2025

      Welcome to Agency Therapy (brought to you by Boarderline), where marketing veterans Marcy and Julie get real about the industry's biggest frustrations. This week: the timesheet debate that never ends. They dive into why billable hours make everyone lie, how tracking time kills trust with clients, and why PR firms are still stuck in activity report hell. Plus, Julie goes off about clients who ignore expert advice, and they both share war stories about who gets credit for ideas in meetings. Spoiler: it all comes out in the wash... or does it?

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      34 min
    • Episode 6: Agency Therapy- AI Tools, Industry Shakeups, and Getting Fired with Grace
      Dec 1 2025

      Welcome to Agency Therapy (brought to you by The Boarderline), where marketing veterans Julie and Marcy dish on the wild world of agency life. This week: the massive Omnicom-IPG merger that's shaking up the industry, why AI anxiety is real (but maybe overblown), and war stories from the trenches. Plus, they tackle a listener question about being stuck in tactical execution hell while everyone else gets the strategy credit. Expect brutal honesty, a healthy dose of "just quit," and zero corporate BS. If you've ever worked at an agency, you'll feel seen. If you haven't, consider this your warning.

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      42 min
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