Episode 7 - The BirdseyePost Podcast: Direct Mail for B2B Marketing

This episode of the BirdseyePost Podcast is a deep dive into one of the most critical challenges in B2B marketing today: nurturing leads through long sales cycles and turning them into high-value customers.If you're tired of watching great leads go cold, struggling to align with sales, or wondering how to scale personalized outreach without losing authenticity, this episode is for you. From dynamic content delivery to predictive analytics and lead scoring, BirdseyePost helps B2B marketers execute smarter campaigns that engage decision-makers, build trust, and convert more consistently.

You'll learn how to:

• Nurture B2B leads with personalized content that adapts to their stage and behavior

• Use BirdseyePost’s lead scoring to surface sales-ready prospects automatically

• Bridge the gap between marketing and sales with context-rich lead handoffs

• Automate multi-stage, long-term campaigns without sacrificing relevance

• Drive faster deal cycles by equipping sales teams with high-intent, well-informed leads

• Re-engage cold leads with targeted sequences based on inactivity

• Align marketing and sales efforts to maximize ROI and customer lifetime value

Common Questions Answered in This Episode:

• How do I nurture B2B leads through long, complex sales cycles?

• What’s the best way to deliver personalized marketing at scale?

• How does BirdseyePost help identify when a lead is sales-ready?

• How can I use automation to re-engage cold or inactive leads?

• What types of content should I send at each stage of the B2B funnel?

• How do I align marketing and sales for a smoother handoff and higher conversions?

• Can BirdseyePost improve deal velocity and shorten our sales cycles?

• How do I measure intent and engagement across multiple channels?

• How does BirdseyePost use predictive analytics to prioritize high-converting leads?

This episode is a must-listen for demand generation marketers, B2B revenue leaders, and marketing ops professionals who want to improve funnel performance, streamline lead handoff, and hit their sales targets with greater precision.

📬 Get started with smarter direct mail today:⁠⁠ https://birdseyepost.com/⁠⁠

💡 Learn more about how BirdseyePost can help your B2B Sales: https://birdseyepost.com/b2b

Transcript:

Hey everyone, and welcome back to the BirdseyePost podcast! I'm Sammy, and with me as always is the brilliant Charlie.

Thanks, Sammy! It's great to be back. And yeah, for those of you tuning in, this is the BirdseyePost podcast, where we unpack all things B2B marketing to help you, you know, really sharpen your game.

Absolutely, Charlie. And today, we're diving deep into something that's, uh, super crucial for every B2B marketer out there: how you can actually leverage BirdseyePost to not just meet, but really, like, exceed your lead nurturing goals, drive those conversions that, you know, we all crave, and ultimately, hit those ambitious sales targets. It's, it's a big topic.

Yeah, it really is. And I think, uh, what we want to do today is make this, you know, a really practical discussion. We're gonna break down how BirdseyePost helps with these core marketing objectives and how they can help your sales thrive!

Right, just the, the core functionality and how it applies directly to *your* challenges. Because, you know, B2B sales cycles, they can be long, they can be complex, and, nurturing those leads effectively, it's just, it's paramount. And getting them across the finish line into a sale? That’s where the magic really happens, and BirdseyePost is designed to, like, totally streamline that. So yeah, super excited to dig into this with you, Charlie.

So, Sammy, picking up on that, you know, B2B sales cycles being long and complex, I mean, that's, like, the understatement of the year sometimes, isn't it? It's not just a click-and-buy situation.

Episode 5 - The BirdseyePost Podcast: Direct Mail for Non-Profits

Reignite your donor base by turning past supporters into dedicated advocates. This episode of the BirdseyePost podcast dives into the art and science of re-engaging lapsed donors for non-profits and charities. You’ll learn how to leverage data-driven insights, smart segmentation, and personalized outreach to transform inactive givers into committed advocates all while safeguarding donor privacy and maximizing your ROI.

Topics we cover:

• Identifying and profiling lapsed donors using your existing CRM data

• Uncovering the reasons behind donor inactivity and tailoring your appeals

• Segmenting by giving history, interests, and engagement to craft relevant messages

• Ensuring data security, consent compliance, and ethical use of donor information

• Automating outreach workflows to save time and boost efficiency

• Measuring impact with real-time tracking and point-of-sale integration

Common questions answered

• What makes re-engagement more cost-effective than acquiring new donors?

• How do you integrate BirdseyePost with existing donor management systems?

• What privacy safeguards protect donor data during re-engagement campaigns?

• How can non-profits personalize appeals to resonate with each donor segment?

• What metrics should you track to prove the ROI of your re-engagement efforts?

Ready to rebuild lasting relationships with your past supporters? Start today and see how our platform can help you reconnect, reengage, and reignite your mission.

📬 Get started with smarter direct mail today:⁠⁠ https://birdseyepost.com/⁠⁠

💡 Learn more about how BirdseyePost can help your NonProfit: https://birdseyepost.com/nonprofits-charities

Transcript:

Hey everyone, and welcome back to the BirdseyePost podcast! I'm Sammy, and as always, I'm joined by my fantastic co-host, Charlie.

Thanks, Sammy! It's great to be back here with all of you. Uh, you know, we're really excited about today's topic because it's something that, um, a lot of non-profits and charities really grapple with.

Absolutely, Charlie. Today, we're diving deep into a truly critical area for, like, any organization that relies on donor support: how non-profits and charities can effectively re-engage with their lapsed donors. You know, people who've given in the past but, uh, haven't contributed in a while.

Yeah, it's such an important point, Sammy. Boosting your support base isn't just about finding new donors, is it? It's often about, like, reconnecting with those who already know and, uh, maybe even love your cause. So, we're going to explore how BirdseyePost can really help unlock that potential for you all.

Yeah, exactly, Charlie. I mean, it's funny, a lot of non-profits, they pour so much energy, time, and, like, precious resources into finding new donors, right? Which, uh, absolutely, that's vital. But sometimes, you know, they sort of overlook this incredible asset they already have: their past supporters.

It's so true, Sammy. And, like, you can see why, too, right? Reaching out to someone who hasn't donated in a year or two or even longer, it can feel like a really daunting task. You know, you might be thinking, "Do they even remember us?" or "Why did they stop giving in the first place?" It's a, it's a bit of a mystery sometimes.

Totally. And, uh, you know, a lot of organizations just don't have the internal capacity, like, the staff or the technology, to effectively track and, uh, more importantly, understand why donors became inactive. It's not just about, like, sending a generic "we miss you" email, is it? That just often falls flat.