This episode of the Big Kahuna Podcast explores the importance of identifying and sharing one's purpose. The host emphasizes the need to reflect on what is important and to understand the motivations behind one's actions. The episode discusses the impact of purpose on branding and provides examples of purpose statements from nonprofits and corporations. The host also outlines a four-step approach to crafting a purpose statement and highlights the methodologies of the Golden Circle and One-Liner. The episode concludes with a call to action to clarify and share one's purpose. Chapters 00:00 Introduction and Urgency 03:32 Identifying Purpose 15:33 Impact on Brand 34:12 Crafting a Purpose Statement 44:36 Methodologies: Golden Circle and One-Liner 53:04 Conclusion and Action

This episode of the Big Kahuna Podcast explores the importance of identifying and sharing one's purpose. The host emphasizes the need to reflect on what is important and to understand the motivations behind one's actions. The episode discusses the impact of purpose on branding and provides examples of purpose statements from nonprofits and corporations. The host also outlines a four-step approach to crafting a purpose statement and highlights the methodologies of the Golden Circle and One-Liner. The episode concludes with a call to action to clarify and share one's purpose.

Send your questions or comments to Questions@thebigkahuna.com Find us on Twitter: @Kahunacast And on Tiktok: @bigkahunapodcast In this episode, the importance of hiring the right people and developing a shared vision is discussed. The concept of visionaries and operators is explored, highlighting the need for both in an organization. The process of creating a vision statement, purpose statement, and core values is explained. The significance of vision casting and its role in attracting the right employees, investors, and customers is emphasized. Tips for creating an effective vision statement are provided, including the importance of being descriptive, aspirational, and emotional. The chapter concludes with a discussion on using the vision statement to guide decision-making and motivate the team.

Send your questions or comments to Questions@thebigkahuna.com Find us on Twitter: @Kahunacast And on Tiktok: @bigkahunapodcast In this episode of the Big Kahuna podcast, Lorne discusses the importance of culture and values in organizations and how they impact marketing activities. The power of shared beliefs and understanding differences in bringing people together.

Aloha! Join The Big Kahuna Lorne Shantz as he takes you through strategic planning, analyzing a strategic planning session from a 1977 TV mini-series and highlights the importance of divergent views, setting the right goals, and considering resources in strategic planning. He also discusses the role of culture, brand personality, and brand story in strategic planning. The host emphasizes the need to understand the buyer's journey and the differences between interruption and inbound marketing strategies. He concludes by discussing the development of a marketing plan and the importance of measuring effectiveness.

Get to know The Big Kahuna himself Lorne Shantz!

Aloha! Welcome to the first episode of The Big Kahuna Podcast, In our first episode we introduces Lorne, his interests and the purpose of the podcast, which includes discussing various topics such as business, technology, marketing, and innovation. The host emphasizes the importance of listener engagement and encourages questions and feedback. we explore the factors that shape our perspectives, including family, geography, education, and experiences. The importance of understanding worldview is emphasized, and the host shares a personal story about early life experiences.